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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $22,520

Kia Optima EX   
Difference: $9,663

Lowest Total Invoice: $20,925

Kia Optima EX   
Difference: $8,848

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Base Price $19,895 $29,135
Base Invoice $18,510 $27,122
Stability control 650  
Premium Package 1,300  
Advanced Technology Package   1,350
Floor mats   225
Bodyside moldings   289
Illuminated door sill trim plates   299
Stability control 580  
Premium Package 1,160  
Advanced Technology Package   1,202
Floor mats   140
Bodyside moldings   199
Illuminated door sill trim plates   225
Options (change) 1,950 2,163
Options (change) 1,740 1,766
Destination 675 885
Total Price $22,520 $32,183
Total Invoice $20,925 $29,773

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,873
TrueDelta Adjusted Invoice Difference: $4,417
Model Year20082017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Engine162hp I495hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6
Tire (rear if not all the same)205/60-16195/65-15
Total Price$22,520$32,183
Adjustments for Features0-4,790
Feature-Adjusted Total Price$22,520$27,393
Total Invoice$20,925$29,773
Adjustments for Features0-4,431
Feature-Adjusted Total Invoice$20,925$25,342

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20082017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control, all-speed $850
Cruise control$150 
Proximity key $250
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rearview camera $200
Seat cushion airbag, passenger $75
Temporary spare tire$150 
Cargo Management 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Climate Control 
Rain-sensing wipers $175
Rear wiper $175
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Infotainment 
App support $0
Bluetooth audio streaming $25
Bluetooth cell phone link $100
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Navigation system $600
Satellite radio $200
Siri Eyes Free support $0
SMS text-to-speech reader $25
Traffic + travel information $25
USB port $25
Voice control for nav and audio $100
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Detailed driving style feedback $100
Digital instruments $0
Fog lights$125 
Head-up display (HUD) $350
Large energy flow and fuel economy display $25
LED headlights, single projector or low beam only $750
Tachometer$75 
Seats and Interior Trim 
Door sill trim plates$100 
Heated front seats $200
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual lumbar adjuster, driver seat$50 
Power lumbar adjuster, driver seat $100
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$3,250$8,040
Value of Feature Adjustments$0$4,790
Value of Feature Adjustments0-4,431

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20082017
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length186.4 in178.7 in
Width71.1 in69.3 in
Height58.3 in58.1 in
Curb Weight3,143 lb.3,076 lb.
Fuel Capacity17.0 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room57.1 in55.0 in
Row 1 Hip Room54.5 in53.4 in
Row 1 Legroom43.7 in43.2 in
Row 2 Headroom38.0 in37.4 in
Row 2 Shoulder Room56.3 in53.0 in
Row 2 Hip Room54.7 in51.9 in
Row 2 Legroom37.8 in33.4 in
Cargo Volume,
Minimum		14.8 ft324.6 ft3
Cargo Volume,
Maximum		14.862.7 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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