| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | |||
| Difference: $7,348 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
| Difference: $6,743 | |||
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| Model Year | 2009 | 2009 | 2017 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Base Price | $20,690 | $21,140 | $29,135 |
| Base Invoice | $19,255 | $19,665 | $27,122 |
| Premium Package | 1,300 | 1,300 | |
| Convenience Package | 970 | 800 | |
| Navigation system | 1,200 | 1,200 | |
| Advanced Technology Package | 1,350 | ||
| Floor mats | 225 | ||
| Bodyside moldings | 289 | ||
| Illuminated door sill trim plates | 299 | ||
| Premium Package | 1,160 | 1,160 | |
| Convenience Package | 865 | 715 | |
| Navigation system | 1,075 | 1,075 | |
| Advanced Technology Package | 1,202 | ||
| Floor mats | 140 | ||
| Bodyside moldings | 199 | ||
| Illuminated door sill trim plates | 225 | ||
| Options (change) | 3,470 | 3,300 | 2,163 |
| Options (change) | 3,100 | 2,950 | 1,766 |
| Destination | 675 | 675 | 885 |
| Total Price | $24,835 | $25,115 | $32,183 |
| Total Invoice | $23,030 | $23,290 | $29,773 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $3,833 | |||
| TrueDelta Adjusted Invoice Difference: $3,492 | |||
| Model Year | 2009 | 2009 | 2017 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Engine | 175hp I4 | 175hp I4 | 95hp I4 H |
| Transmission | T5 | T5 | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 195/65-15 |
| Total Price | $24,835 | $25,115 | $32,183 |
| Adjustments for Features | -300 | 0 | -3,815 |
| Feature-Adjusted Total Price | $24,535 | $25,115 | $28,368 |
| Cost Above Minimum | $0 | $580 | $0 |
| Total Invoice | $23,030 | $23,290 | $29,773 |
| Adjustments for Features | -278 | 0 | -3,529 |
| Feature-Adjusted Total Invoice | $22,752 | $23,290 | $26,244 |
| Cost Above Minimum | $0 | $538 | $0 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2009 | 2009 | 2017 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| CVT | $1000 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Adaptive cruise control, all-speed | $850 | ||
| Cruise control | $150 | $150 | |
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Sunshade, rear | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Blind spot warning system | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Forward collision warning | $200 | ||
| Knee airbag, driver | $75 | ||
| Lane departure prevention, steering-based | $200 | ||
| Lane departure warning | $200 | ||
| Pedestrian detection | $50 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Seat cushion airbag, passenger | $75 | ||
| Temporary spare tire | $150 | $150 | |
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Climate Control | |||
| Rain-sensing wipers | $175 | ||
| Rear wiper | $175 | ||
| Variable intermittent wipers | $75 | $75 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| Bluetooth cell phone link | $100 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| Siri Eyes Free support | $0 | ||
| SMS text-to-speech reader | $25 | ||
| Traffic + travel information | $25 | ||
| Voice control for nav and audio | $100 | ||
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | ||
| Compass | $0 | $0 | |
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Head-up display (HUD) | $350 | ||
| Large energy flow and fuel economy display | $25 | ||
| LED headlights, single projector or low beam only | $750 | ||
| Tachometer | $75 | $75 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | $100 | |
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $3,375 | $3,075 | $6,890 |
| Value of Feature Adjustments | $300 | $0 | $3,815 |
| Value of Feature Adjustments | -278 | 0 | -3,529 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2009 | 2017 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 107.1 in | 106.3 in |
| Length | 189.0 in | 178.7 in |
| Width | 71.1 in | 69.3 in |
| Height | 58.3 in | 58.1 in |
| Curb Weight | 3,158 lb. | 3,076 lb. |
| Fuel Capacity | 16.4 gal. | 11.3 gal. |
| Row 1 Headroom | 39.8 in | 39.4 in |
| Row 1 Shoulder Room | 57.1 in | 55.0 in |
| Row 1 Hip Room | 54.5 in | 53.4 in |
| Row 1 Legroom | 43.7 in | 43.2 in |
| Row 2 Headroom | 38.0 in | 37.4 in |
| Row 2 Shoulder Room | 56.3 in | 53.0 in |
| Row 2 Hip Room | 54.7 in | 51.9 in |
| Row 2 Legroom | 37.8 in | 33.4 in |
| Cargo Volume, Minimum | 15.0 ft3 | 24.6 ft3 |
| Cargo Volume, Maximum | 15.0 | 62.7 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 200 | 19% |
| Total Not Requested | 850 | 81% |
Option Package Details
Kia Optima SX
| Convenience Package | ||
| Feature | Value | Requested? |
| Automatic climate control, front | 200 | Yes |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Total Requested | 400 | 55% |
| Total Not Requested | 325 | 45% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | No |
| Total Requested | 900 | 72% |
| Total Not Requested | 350 | 28% |
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