Kia Optima Kia Optima 2009 Toyota Prius c Toyota Prius c 2017

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $24,110

Toyota Prius c Three   
Difference: $725

Lowest Total Invoice: $22,472

Toyota Prius c Three   
Difference: $558

Calculate Payments

  Down Payment Interest Rate Term
Model Year2009200920172017
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Base Price $20,690 $21,140 $22,375 $24,965
Base Invoice $19,255 $19,665 $20,830 $23,239
Premium Package 1,300 1,300    
Convenience Package 970 800    
Navigation system 1,200 1,200    
Sunroof     850  
Premium Package 1,160 1,160    
Convenience Package 865 715    
Navigation system 1,075 1,075    
Sunroof     757  
Options (change) 3,470 3,300 850 0
Options (change) 3,100 2,950 757 0
Destination 675 675 885 885
Total Price $24,835 $25,115 $24,110 $25,850
Total Invoice $23,030 $23,290 $22,472 $24,124

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $745
TrueDelta Adjusted Invoice Difference: $578
Model Year2009200920172017
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Engine175hp I4175hp I473hp I4 H73hp I4 H
TransmissionT5T5CVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7360, 7?, 6?, 6
Tire (rear if not all the same)215/50-17215/50-17175/65-15175/65-15
Total Price$24,835$25,115$24,110$25,850
Adjustments for Features-3000-320-870
Feature-Adjusted Total Price$24,535$25,115$23,790$24,980
Cost Above Minimum$0$580$0$1,190
Total Invoice$23,030$23,290$22,472$24,124
Adjustments for Features-2780-298-812
Feature-Adjusted Total Invoice$22,752$23,290$22,174$23,312
Cost Above Minimum$0$538$0$1,138

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year2009200920172017
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000  
CVT  $1000$1000
FWD$0$0$0$0
Accessories 
Power-adjustable pedals$125   
Proximity key  $250$250
Sunshade, rear$125$125  
Universal garage door opener$100$100  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Automatic braking, high-speed or partial  $200$200
Forward collision warning  $200$200
Knee airbag, driver  $75$75
Lane departure warning  $200$200
Radar- or camera-based collision preparation system  $0$0
Rearview camera   $200
Seat cushion airbag, driver  $75$75
Seat cushion airbag, passenger  $75$75
Cargo Management 
Cargo cover  $75$75
Overhead sunglass holder$25$25  
Climate Control 
Rear wiper  $175$175
Engine / Motor 
Automatic start / stop  $150$150
Exterior 
Bodyside moldings$75$75  
Rear spoiler  $200$200
Infotainment 
App support  $0$0
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
DVD-compatible player  $0$0
HD radio  $50$50
Siri Eyes Free support  $0$0
SMS text-to-speech reader  $25$25
Traffic + travel information  $25$25
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200
Auto-dimming rearview mirror$150$150  
Automatic headlights$125$125  
Compass$0$0  
Detailed driving style feedback  $100$100
Digital instruments  $0$0
Fog lights$125$125 $125
Heated mirrors$25$25 $25
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Large energy flow and fuel economy display  $25$25
LED headlights, single projector or low beam only  $750$750
Tachometer$75$75  
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Seats and Interior Trim 
Aluminum trim $100  
Center armrest(s), second row$50$50  
Door sill trim plates$100$100  
Floor mats$75$75  
Heated front seats$200$200 $200
Leather seating surfaces$900   
Leather-wrapped steering wheel$150$150  
Manual height adjuster, driver seat  $50$50
Manual lumbar adjuster, driver seat$50$50  
Metal pedals $75  
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat$100$100  
Power fore-aft adjuster, passenger seat$100$100  
Power height adjuster, driver seat$100$100  
Power recliner, driver seat$100$100  
Power recliner, passenger seat$100$100  
Power tilt adjuster, driver seat$100$100  
Synthetic leather seating surfaces   $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls $100  
Total Value of Features$4,325$4,025$4,345$4,895
Value of Feature Adjustments$300$0$320$870
Value of Feature Adjustments-2780-298-812

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20092017
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase107.1 in100.4 in
Length189.0 in158.7 in
Width71.1 in66.7 in
Height58.3 in58.7 in
Curb Weight3,158 lb.2,531 lb.
Fuel Capacity16.4 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in52.3 in
Row 1 Hip Room54.5 in51.0 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in37.0 in
Row 2 Shoulder Room56.3 in51.7 in
Row 2 Hip Room54.7 in50.8 in
Row 2 Legroom37.8 in35.0 in
Cargo Volume,
Minimum
15.0 ft317.1 ft3
Cargo Volume,
Maximum
15.00.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20019%
Total Not Requested85081%

Option Package Details
Kia Optima SX

Convenience Package
FeatureValueRequested?
Automatic climate control, front200Yes
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Total Requested40055%
Total Not Requested32545%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%

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