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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $22,720

Kia Optima EX   
Difference: $6,120

Lowest Total Invoice: $21,085

Kia Optima EX   
Difference: $5,395

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Base Price $19,895 $23,800
Base Invoice $18,510 $22,156
Stability control 650  
Premium Package 1,300  
Rear spoiler 200  
Solar Roof Package   1,800
Navigation Package   2,480
Stability control 580  
Premium Package 1,160  
Rear spoiler 160  
Solar Roof Package   1,440
Navigation Package   2,124
Options (change) 2,150 4,280
Options (change) 1,900 3,564
Destination 675 760
Total Price $22,720 $28,840
Total Invoice $21,085 $26,480

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,155
TrueDelta Adjusted Invoice Difference: $3,591
Model Year20082010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Engine162hp I498hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 8
Tire (rear if not all the same)205/60-16195/65-15
Total Price$22,720$28,840
Adjustments for Features0-1,965
Feature-Adjusted Total Price$22,720$26,875
Total Invoice$21,085$26,480
Adjustments for Features0-1,804
Feature-Adjusted Total Invoice$21,085$24,676

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20082010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Proximity key $250
Remote climate control $25
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Rearview camera $200
Cargo Management 
Cargo cover $75
Climate Control 
Ionizing air filtration $50
Rear wiper $175
Water-repellent front-door glass $15
Exterior 
Bodyside moldings$75 
Solar panel $300
Infotainment 
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Navigation system $600
Satellite radio $200
Telematics service, such as OnStar $200
Traffic information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Digital instruments $0
Fog lights$125 
Large energy flow and fuel economy display $25
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats$75 
Heated front seats $200
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,050$4,015
Value of Feature Adjustments$0$1,965
Value of Feature Adjustments0-1,804

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20082010
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length186.4 in175.6 in
Width71.1 in68.7 in
Height58.3 in58.7 in
Curb Weight3,143 lb.3,043 lb.
Fuel Capacity17.0 gal.11.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in54.9 in
Row 1 Hip Room54.5 in52.7 in
Row 1 Legroom43.7 in42.5 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room56.3 in53.1 in
Row 2 Hip Room54.7 in51.2 in
Row 2 Legroom37.8 in36.0 in
Cargo Volume,
Minimum		14.8 ft321.6 ft3
Cargo Volume,
Maximum		14.839.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Navigation system600No
Total Requested00%
Total Not Requested1150100%

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