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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $25,125

Kia Optima EX   
Difference: $8,539

Lowest Total Invoice: $23,175

Kia Optima EX   
Difference: $6,892

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820102010
ModelOptimaHighlanderHighlander
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Base Price $19,895 $29,519 $33,220
Base Invoice $18,510 $26,635 $29,897
Stability control 650    
Premium Package 1,300    
2.7L V6 1,005    
Convenience Package 700    
Appearance Package 700    
Rear spoiler 200    
Leather seating surfaces   1,490  
Floor mats   185 275
CD changer, in-dash   320  
Sunroof   850 850
Universal garage door opener   125  
Automatic climate control, front   375  
Heated front seats     440
Stability control 580    
Premium Package 1,160    
2.7L V6 840    
Convenience Package 625    
Appearance Package 625    
Rear spoiler 160    
Leather seating surfaces   1,192  
Floor mats   120 180
CD changer, in-dash   240  
Sunroof   680 680
Universal garage door opener   100  
Automatic climate control, front   300  
Heated front seats     352
Options (change) 4,555 3,345 1,565
Options (change) 3,990 2,632 1,212
Destination 675 800 800
Total Price $25,125 $33,664 $35,585
Total Invoice $23,175 $30,067 $31,909

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,084
TrueDelta Adjusted Invoice Difference: $5,592
Model Year200820102010
ModelOptimaHighlanderHighlander
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Engine185hp V6270hp V6270hp V6
TransmissionT5T5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/28 MPG18/24 MPG18/24 MPG
Audio (watts, speakers)360, 7?, 6?, 6
Tire (rear if not all the same)215/50-17245/55-19245/55-19
Total Price$25,125$33,664$35,585
Adjustments for Features0-1,455-3,080
Feature-Adjusted Total Price$25,125$32,209$32,505
Cost Above Minimum$0$0$296
Total Invoice$23,175$30,067$31,909
Adjustments for Features0-1,300-2,762
Feature-Adjusted Total Invoice$23,175$28,767$29,147
Cost Above Minimum$0$0$380

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year200820102010
ModelOptimaHighlanderHighlander
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Full-size spare tire $225$225
Knee airbag, driver $75$75
Rearview camera $200$200
Rollover sensor $50$50
Side curtain airbags$350  
Side curtain airbags, three rows $500$500
Temporary spare tire$150  
Cargo Management 
Cargo cover $75$75
Cargo mat $40$40
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Removable second-row console $200$200
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Rear air vents with manual controls $150$150
Rear wiper $175$175
Wiper de-icer  $25
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows $275$275
Larger rear spoiler $200 
Rear bumper protector $40$40
Rear spoiler$200 $200
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 $150
Compass  $0
Conversation mirror $25$25
Heated mirrors$25 $25
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Aluminum trim$100  
Door sill trim plates$100 $100
Folding third row seats  $600
Leather seating surfaces, third-row seats  $200
Manual fore-aft adjuster, second row seats $75$75
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Power fore-aft adjuster, passenger seat$100 $100
Power lumbar adjuster, driver seat $100$100
Power recliner, passenger seat$100 $100
Power thigh support length adjuster, driver seat  $100
Stowable center seat, second row $150$150
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Total Value of Features$2,725$4,180$5,805
Value of Feature Adjustments$0$1,455$3,080
Value of Feature Adjustments0-1,300-2,762

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20082010
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length186.4 in188.4 in
Width71.1 in75.2 in
Height58.3 in68.1 in
Curb Weight3,287 lb.3,979 lb.
Fuel Capacity17.0 gal.19.2 gal.
Row 1 Headroom39.8 in40.6 in
Row 1 Shoulder Room57.1 in59.7 in
Row 1 Hip Room54.5 in56.7 in
Row 1 Legroom43.7 in43.2 in
Row 2 Headroom38.0 in40.1 in
Row 2 Shoulder Room56.3 in59.5 in
Row 2 Hip Room54.7 in56.5 in
Row 2 Legroom37.8 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum		14.8 ft310.3 ft3
Cargo Volume,
Behind R2		14.842.3 ft3
Cargo Volume,
Maximum		14.895.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%

Option Package Details
Toyota Highlander Sport

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%
Automatic climate control, front
FeatureValueRequested?
Automatic climate control, front200Yes
Dual-zone climate control125No
Total Requested20062%
Total Not Requested12538%

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