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Kia Optima vs. Toyota Matrix Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Matrix Invoice Comparison

Lowest Total Price: $22,720

Kia Optima EX   
Difference: $630

Lowest Total Invoice: $21,085

Kia Optima EX   
Difference: $13

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  Down Payment Interest Rate Term
Model Year200820102010
ModelOptimaMatrixMatrix
TrimEXSXRS
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $19,895 $18,610 $20,920
Base Invoice $18,510 $17,028 $19,141
Premium Package 1,300    
Stability control 650    
Rear spoiler 200 200  
Sunroof   890 890
CD changer, in-dash   420 200
Cruise control   250  
215/45WR17   880  
Sport Package   160  
5-speed shiftable automatic   1,190 1,190
FWD   0  
Premium Package 1,160    
Stability control 580    
Rear spoiler 160 160  
Sunroof   712 712
CD changer, in-dash   326 150
Cruise control   200  
215/45WR17   704  
Sport Package   128  
5-speed shiftable automatic   1,090 1,089
FWD   0  
Options (change) 2,150 3,990 2,280
Options (change) 1,900 3,320 1,951
Destination 675 750 750
Total Price $22,720 $23,350 $23,950
Total Invoice $21,085 $21,098 $21,842

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Matrix

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $2,460
TrueDelta Adjusted Invoice Difference: $1,711
Model Year200820102010
ModelOptimaMatrixMatrix
TrimEXSXRS
Body4dr Sedan4dr Hatch4dr Hatch
Engine162hp I4158hp I4158hp I4
TransmissionT5T5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)21/31 MPG21/29 MPG21/29 MPG
Audio (watts, speakers)360, 7?, 6?, 6
Tire (rear if not all the same)205/60-16215/45-17215/45-18
Total Price$22,720$23,350$23,950
Adjustments for Features-1,83000
Feature-Adjusted Total Price$20,890$23,350$23,950
Cost Above Minimum$0$0$600
Total Invoice$21,085$21,098$21,842
Adjustments for Features-1,69800
Feature-Adjusted Total Invoice$19,387$21,098$21,842
Cost Above Minimum$0$0$744

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Features Comparison: Kia Optima vs. Toyota Matrix

Model Year200820102010
ModelOptimaMatrixMatrix
TrimEXSXRS
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0$0$0
Accessories 
AC power outlet $100$100
Universal garage door opener$100  
Cargo Management 
Cargo cover $75$75
Overhead sunglass holder$25  
Climate Control 
Automatic climate control, front$200  
Rear wiper $175$175
Exterior 
Bodyside moldings$75  
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Heated mirrors$25  
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Trip computer$150  
Turn signals on or near mirrors$25  
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Door sill trim plates$100  
Floor mats$75  
Folding passenger seat $150$150
Leather seating surfaces$900  
Manual height adjuster, driver seat $50$50
Manual lumbar adjuster, driver seat$50  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Total Value of Features$3,400$1,570$1,570
Value of Feature Adjustments$1,830$0$0
Value of Feature Adjustments-1,69800

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See a complete comparison of Kia Optima vs. Toyota Matrix features.

Specifications Comparison: Kia Optima vs. Toyota Matrix

Model Year20082010
ModelOptimaMatrix
Body4dr Sedan4dr Hatch
Wheelbase107.1 in102.4 in
Length186.4 in171.9 in
Width71.1 in69.5 in
Height58.3 in61.4 in
Curb Weight3,179 lb.3,140 lb.
Fuel Capacity17.0 gal.13.2 gal.
Row 1 Headroom39.8 in40.5 in
Row 1 Shoulder Room57.1 in53.3 in
Row 1 Hip Room54.5 in52.3 in
Row 1 Legroom43.7 in41.6 in
Row 2 Headroom38.0 in39.3 in
Row 2 Shoulder Room56.3 in52.6 in
Row 2 Hip Room54.7 in43.7 in
Row 2 Legroom37.8 in36.2 in
Cargo Volume,
Minimum		14.8 ft319.8 ft3
Cargo Volume,
Maximum		14.861.5 ft3

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See a complete comparison of Kia Optima vs. Toyota Matrix specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%

Option Package Details
Toyota Matrix S

Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%
CD changer, in-dash
FeatureValueRequested?
CD changer, in-dash200Yes
Audio controls on steering wheel125Yes
Leather-wrapped steering wheel150Yes
Total Requested475100%
Total Not Requested00%
215/45WR17 tires
FeatureValueRequested?
215/45WR17 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Sport Package
FeatureValueRequested?
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested047%
Total Not Requested053%

Option Package Details
Toyota Matrix XRS

Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%

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