Kia Optima Kia Optima 2013 Toyota Matrix Toyota Matrix 2010

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Kia Optima vs. Toyota Matrix Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Matrix Invoice Comparison

Lowest Total Price: $23,260

Toyota Matrix S   
Difference: $5,540

Lowest Total Invoice: $20,963

Toyota Matrix S   
Difference: $5,817

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201320102010
ModelOptimaOptimaMatrixMatrix
TrimEXSXSXRS
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Base Price $23,650 $26,800 $18,610 $20,920
Base Invoice $22,095 $25,040 $17,028 $19,141
Navigation system 1,400 1,400 1,520 1,300
Premium Package 2,950 2,950    
215/45WR17     880  
Cruise control     250  
Sunroof     890 890
Rear spoiler     200  
Sport Package     160  
Navigation system 1,250 1,250 1,281 1,105
Premium Package 2,635 2,635    
215/45WR17     704  
Cruise control     200  
Sunroof     712 712
Rear spoiler     160  
Sport Package     128  
Options (change) 4,350 4,350 3,900 2,190
Options (change) 3,885 3,885 3,185 1,817
Destination 800 800 750 750
Total Price $28,800 $31,950 $23,260 $23,860
Total Invoice $26,780 $29,725 $20,963 $21,708

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Matrix

Lowest Adjusted Price and Invoice: Toyota Matrix S
TrueDelta Adjusted Price Difference: $85
TrueDelta Adjusted Invoice Difference: $745
Model Year2013201320102010
ModelOptimaOptimaMatrixMatrix
TrimEXSXSXRS
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Engine200hp I4274hp I4158hp I4158hp I4
TransmissionT6T6M5M5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)550, 12550, 12?, 6?, 6
Tire (rear if not all the same)215/55-17225/45-18215/45-17215/45-18
Total Price$28,800$31,950$23,260$23,860
Adjustments for Features-5,455-6,08000
Feature-Adjusted Total Price$23,345$25,870$23,260$23,860
Cost Above Minimum$0$2,525$0$600
Total Invoice$26,780$29,725$20,963$21,708
Adjustments for Features-5,072-5,65700
Feature-Adjusted Total Invoice$21,708$24,068$20,963$21,708
Cost Above Minimum$0$2,360$0$745

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Features Comparison: Kia Optima vs. Toyota Matrix

Model Year2013201320102010
ModelOptimaOptimaMatrixMatrix
TrimEXSXSXRS
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
5-speed manual  $0$0
FWD$0$0$0$0
Accessories 
AC power outlet  $100$100
Heated steering wheel$100   
Proximity key$250$250  
Universal garage door opener$100$100  
Brakes, Airbags, and Other Safety 
911 assist$25$25  
Rearview camera$200$200  
Temporary spare tire  $150$150
Vehicle health reports$0$0  
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo cover  $75$75
Overhead sunglass holder$25$25  
Climate Control 
Automatic climate control, front$200$200  
Dual-zone climate control$125$125  
Rear air vents$100$100  
Rear wiper  $175$175
Exterior 
Body kit $0  
Bright-finished exhaust tip(s)$25$25  
Panoramic sunroof$1200$1200  
Rear spoiler $200$200$200
Sunroof  $900$900
Infotainment 
App support$0$0  
Bluetooth audio streaming$25$25  
Bluetooth cell phone link$100$100  
HD radio$50$50  
Satellite radio$200$200  
USB port$25$25  
Voice control for nav and audio$100$100  
Instruments, Lights, and Mirrors 
Automatic headlights$125$125  
Compass$0$0  
Heated mirrors$25$25  
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Interior ambient lighting$150$150  
Power-folding mirrors$50$50  
Speaker lights$100$100  
Trip computer$150$150  
Turn signals on or near mirrors$25$25  
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Xenon HID headlights $500  
Seats and Interior Trim 
Aluminum trim $100  
Center armrest(s), second row$50$50  
Cooled or ventilated front seats$300$300  
Folding passenger seat  $150$150
Heated front seats$200$200  
Heated second row seats$200$200  
Illuminated door sill trim plates $200  
Leather seating surfaces$900   
Manual height adjuster, driver seat  $50$50
Memory system, driver seat$200$200  
Metal pedals $75  
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat$100$100  
Power fore-aft adjuster, passenger seat$100$100  
Power height adjuster, driver seat$100$100  
Power lumbar adjuster, driver seat$100$100  
Power recliner, driver seat$100$100  
Power recliner, passenger seat$100$100  
Power tilt adjuster, driver seat$100$100  
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Transmission 
Steering-wheel-mounted transmission controls $100  
Total Value of Features$7,275$7,900$1,820$1,820
Value of Feature Adjustments$5,455$6,080$0$0
Value of Feature Adjustments-5,072-5,65700

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Specifications Comparison: Kia Optima vs. Toyota Matrix

Model Year20132010
ModelOptimaMatrix
Body4dr Sedan4dr Hatch
Wheelbase110.0 in102.4 in
Length190.7 in171.9 in
Width72.1 in69.5 in
Height57.3 in61.4 in
Curb Weight3,224 lb.2,866 lb.
Fuel Capacity18.5 gal.13.2 gal.
Row 1 Headroom40.0 in40.5 in
Row 1 Shoulder Room57.2 in53.3 in
Row 1 Hip Room54.7 in52.3 in
Row 1 Legroom45.5 in41.6 in
Row 2 Headroom37.6 in39.3 in
Row 2 Shoulder Room55.7 in52.6 in
Row 2 Hip Room54.5 in43.7 in
Row 2 Legroom34.7 in36.2 in
Cargo Volume,
Minimum
15.4 ft319.8 ft3
Cargo Volume,
Maximum
15.461.5 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Heated front seats200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Rearview camera200No
Total Requested00%
Total Not Requested3130100%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Rearview camera200No
Total Requested00%
Total Not Requested3030100%

Option Package Details
Toyota Matrix S

215/45WR17 tires
FeatureValueRequested?
215/45WR17 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Audio controls on steering wheel125Yes
Leather-wrapped steering wheel150Yes
Total Requested900100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested0100%
Total Not Requested00%

Option Package Details
Toyota Matrix XRS

Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%

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