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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota 4Runner Invoice Comparison
Lowest Total Price: $28,800 Kia Optima EX | |||
| Difference: $11,185 | |||
Lowest Total Invoice: $26,780 Kia Optima EX | |||
| Difference: $9,600 | |||
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| Model Year | 2013 | 2013 | 2010 |
| Model | Optima | Optima | 4Runner |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $23,650 | $26,800 | $37,765 |
| Base Invoice | $22,095 | $25,040 | $34,365 |
| Premium Package | 2,950 | 2,950 | |
| Navigation system | 1,400 | 1,400 | 1,420 |
| Premium Package | 2,635 | 2,635 | |
| Navigation system | 1,250 | 1,250 | 1,215 |
| Options (change) | 4,350 | 4,350 | 1,420 |
| Options (change) | 3,885 | 3,885 | 1,215 |
| Destination | 800 | 800 | 800 |
| Total Price | $28,800 | $31,950 | $39,985 |
| Total Invoice | $26,780 | $29,725 | $36,380 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $8,805 | |||
| TrueDelta Adjusted Invoice Difference: $7,435 | |||
| Model Year | 2013 | 2013 | 2010 |
| Model | Optima | Optima | 4Runner |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 200hp I4 | 274hp I4 | 270hp V6 |
| Transmission | T6 | T6 | T5 |
| Drivetrain | FWD | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 550, 12 | 550, 12 | ?, 15 |
| Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 245/60-20 |
| Total Price | $28,800 | $31,950 | $39,985 |
| Adjustments for Features | 0 | -625 | -2,380 |
| Feature-Adjusted Total Price | $28,800 | $31,325 | $37,605 |
| Cost Above Minimum | $0 | $2,525 | $0 |
| Total Invoice | $26,780 | $29,725 | $36,380 |
| Adjustments for Features | 0 | -581 | -2,165 |
| Feature-Adjusted Total Invoice | $26,780 | $29,144 | $34,215 |
| Cost Above Minimum | $0 | $2,364 | $0 |
Features Comparison: Kia Optima vs. Toyota 4Runner
| Model Year | 2013 | 2013 | 2010 |
| Model | Optima | Optima | 4Runner |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 5-speed manually-shiftable automatic | $1000 | ||
| FWD | $0 | $0 | |
| RWD | $0 | ||
| Accessories | |||
| AC power outlet | $100 | ||
| Heated steering wheel | $100 | ||
| Power retractable rear window | $350 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Full-size spare tire | $225 | ||
| Knee airbag, driver | $75 | ||
| Knee airbag, passenger | $75 | ||
| Rollover sensor | $50 | ||
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Class III trailer hitch | $250 | ||
| Roof rails | $250 | ||
| Sliding load floor | $275 | ||
| Trailering equipment (7 wire) | $150 | ||
| Climate Control | |||
| Rear wiper | $175 | ||
| Drivetrain | |||
| Limited-slip rear differential | $300 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Deep-tinted rear windows | $275 | ||
| Panoramic sunroof | $1200 | $1200 | |
| Rear bumper protector | $40 | ||
| Rear spoiler | $200 | $200 | |
| Skid plates | $150 | ||
| Sunroof | $900 | ||
| Tow hook(s), front | $40 | ||
| Wheel-lip moldings | $75 | ||
| Infotainment | |||
| App support | $0 | $0 | |
| CD changer, in-dash | $325 | ||
| CD player | $125 | $125 | |
| HD radio | $50 | $50 | |
| Telematics service, such as OnStar | $200 | ||
| Instruments, Lights, and Mirrors | |||
| Interior ambient lighting | $150 | $150 | |
| Power-folding mirrors | $50 | $50 | |
| Speaker lights | $100 | $100 | |
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Cooled or ventilated front seats | $300 | $300 | |
| Heated second row seats | $200 | $200 | |
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | $900 | |
| Manual recliner, second row seats | $75 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Suspension, Wheels, and Tires | |||
| Hydraulically cross-linked dampers | $500 | ||
| Sport suspension (upgrade) | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $4,575 | $5,200 | $6,955 |
| Value of Feature Adjustments | $0 | $625 | $2,380 |
| Value of Feature Adjustments | 0 | -581 | -2,165 |
Specifications Comparison: Kia Optima vs. Toyota 4Runner
| Model Year | 2013 | 2010 |
| Model | Optima | 4Runner |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 109.8 in |
| Length | 190.7 in | 189.9 in |
| Width | 72.1 in | 75.8 in |
| Height | 57.3 in | 71.5 in |
| Curb Weight | 3,224 lb. | 4,296 lb. |
| Fuel Capacity | 18.5 gal. | 24.0 gal. |
| Row 1 Headroom | 40.0 in | 39.3 in |
| Row 1 Shoulder Room | 57.2 in | 57.8 in |
| Row 1 Hip Room | 54.7 in | 56.5 in |
| Row 1 Legroom | 45.5 in | 41.7 in |
| Row 2 Headroom | 37.6 in | 38.6 in |
| Row 2 Shoulder Room | 55.7 in | 57.8 in |
| Row 2 Hip Room | 54.5 in | 55.7 in |
| Row 2 Legroom | 34.7 in | 32.9 in |
| Row 3 Headroom | 0.0 in | 34.3 in |
| Row 3 Shoulder Room | 0.0 in | 57.7 in |
| Row 3 Hip Room | 0.0 in | 43.3 in |
| Row 3 Legroom | 0.0 in | 29.3 in |
| Cargo Volume, Minimum | 15.4 ft3 | 9.0 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 46.3 ft3 |
| Cargo Volume, Maximum | 15.4 | 88.8 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| App support | 0 | No |
| Total Requested | 650 | 21% |
| Total Not Requested | 2480 | 79% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| App support | 0 | No |
| Total Requested | 650 | 21% |
| Total Not Requested | 2380 | 79% |
Option Package Details
Toyota 4Runner Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 725 | 100% |
| Total Not Requested | 0 | 0% |
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