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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $25,125

Kia Optima EX   
Difference: $13,440

Lowest Total Invoice: $23,175

Kia Optima EX   
Difference: $11,990

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082010
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $19,895 $37,765
Base Invoice $18,510 $34,365
Stability control 650  
Premium Package 1,300  
Convenience Package 700  
Appearance Package 700  
Rear spoiler 200  
2.7L V6 1,005  
Stability control 580  
Premium Package 1,160  
Convenience Package 625  
Appearance Package 625  
Rear spoiler 160  
2.7L V6 840  
Options (change) 4,555 0
Options (change) 3,990 0
Destination 675 800
Total Price $25,125 $38,565
Total Invoice $23,175 $35,165

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,510
TrueDelta Adjusted Invoice Difference: $8,406
Model Year20082010
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine185hp V6270hp V6
TransmissionT5T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)20/28 MPG17/23 MPG
Audio (watts, speakers)360, 7?, 15
Tire (rear if not all the same)215/50-17245/60-20
Total Price$25,125$38,565
Adjustments for Features0-3,930
Feature-Adjusted Total Price$25,125$34,635
Total Invoice$23,175$35,165
Adjustments for Features0-3,584
Feature-Adjusted Total Invoice$23,175$31,581

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20082010
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Full-size spare tire $225
Knee airbag, driver $75
Knee airbag, passenger $75
Rearview camera $200
Rollover sensor $50
Temporary spare tire$150 
Cargo Management 
Class III trailer hitch $250
Roof rails $250
Sliding load floor $275
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside moldings$75 
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Rear bumper protector $40
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Satellite radio $200
Telematics service, such as OnStar $200
USB port $25
Instruments, Lights, and Mirrors 
Compass $0
Seats and Interior Trim 
Aluminum trim$100 
Door sill trim plates$100 
Floor mats$75 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$1,825$5,755
Value of Feature Adjustments$0$3,930
Value of Feature Adjustments0-3,584

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20082010
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length186.4 in189.9 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,287 lb.4,400 lb.
Fuel Capacity17.0 gal.24.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		14.8 ft39.0 ft3
Cargo Volume,
Behind R2		14.846.3 ft3
Cargo Volume,
Maximum		14.888.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%

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