Kia Optima Kia Optima 2008 Toyota 4Runner Toyota 4Runner 2014

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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $25,125

Kia Optima EX   
Difference: $16,415

Lowest Total Invoice: $23,175

Kia Optima EX   
Difference: $15,284

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082014
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $19,895 $40,365
Base Invoice $18,510 $37,402
Stability control 650  
Premium Package 1,300  
2.7L V6 1,005  
Convenience Package 700  
Appearance Package 700  
Rear spoiler 200  
Bright-finished exhaust tip(s)   90
Floor mats   225
Stability control 580  
Premium Package 1,160  
2.7L V6 840  
Convenience Package 625  
Appearance Package 625  
Rear spoiler 160  
Bright-finished exhaust tip(s)   57
Floor mats   140
Options (change) 4,555 315
Options (change) 3,990 197
Destination 675 860
Total Price $25,125 $41,540
Total Invoice $23,175 $38,459

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $11,370
TrueDelta Adjusted Invoice Difference: $10,613
Model Year20082014
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine185hp V6270hp V6
TransmissionT5T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)20/28 MPG17/22 MPG
Audio (watts, speakers)360, 7?, 15
Tire (rear if not all the same)215/50-17245/60-20
Total Price$25,125$41,540
Adjustments for Features0-5,045
Feature-Adjusted Total Price$25,125$36,495
Total Invoice$23,175$38,459
Adjustments for Features0-4,671
Feature-Adjusted Total Invoice$23,175$33,788

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20082014
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Full-size spare tire $225
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Rearview camera $200
Rollover sensor $50
Temporary spare tire$150 
Trailer sway control $25
Cargo Management 
Cargo mat $40
Class III trailer hitch $250
Roof rails $250
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Wiper de-icer $25
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside moldings$75 
Deep-tinted rear windows $275
Rear bumper protector $40
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
App support $0
Bluetooth audio streaming $25
Bluetooth cell phone link $100
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Navigation system $600
Satellite radio $200
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
USB port $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass $0
Seats and Interior Trim 
Aluminum trim$100 
Door sill trim plates$100 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$2,050$7,095
Value of Feature Adjustments$0$5,045
Value of Feature Adjustments0-4,671

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Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20082014
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length186.4 in190.2 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,287 lb.4,400 lb.
Fuel Capacity17.0 gal.23.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
14.8 ft39.0 ft3
Cargo Volume,
Behind R2
14.846.3 ft3
Cargo Volume,
Maximum
14.888.8 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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