The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,120 Kia Optima EX | ||||||
Difference: $5,439 | ||||||
Lowest Total Invoice: $22,335 Kia Optima EX | ||||||
Difference: $4,414 | ||||||
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Model Year | 2008 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Camry | Camry | Camry | Camry | Camry |
Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid XLE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $19,895 | $23,740 | $25,810 | $27,850 | $30,705 | $28,625 |
Base Invoice | $18,510 | $21,603 | $23,487 | $25,344 | $27,941 | $26,336 |
Stability control | 650 | |||||
Premium Package | 1,300 | |||||
Convenience Package | 700 | 845 | 845 | 895 | 345 | |
Appearance Package | 700 | |||||
Rear spoiler | 200 | 159 | 159 | 159 | ||
Leather Package | 1,515 | 1,675 | 1,075 | 1,185 | ||
Sunroof | 915 | 915 | 915 | |||
Entune Audio with Navigation | 1,300 | 685 | 685 | |||
Bodyside moldings | 209 | 209 | 209 | 209 | 209 | |
Floor mats | 225 | 225 | 225 | 225 | 225 | |
Blind spot warning system | 500 | |||||
JBL 120W 10 speakers | 805 | |||||
Stability control | 580 | |||||
Premium Package | 1,160 | |||||
Convenience Package | 625 | 752 | 752 | 797 | 307 | |
Appearance Package | 625 | |||||
Rear spoiler | 160 | 99 | 99 | 99 | ||
Leather Package | 1,348 | 1,492 | 958 | 1,056 | ||
Sunroof | 814 | 814 | 814 | |||
Entune Audio with Navigation | 1,157 | 610 | 610 | |||
Bodyside moldings | 125 | 125 | 125 | 125 | 125 | |
Floor mats | 140 | 140 | 140 | 140 | 140 | |
Blind spot warning system | 445 | |||||
JBL 120W 10 speakers | 717 | |||||
Options (change) | 3,550 | 5,009 | 3,798 | 4,624 | 593 | 3,723 |
Options (change) | 3,150 | 4,336 | 3,218 | 3,996 | 364 | 3,151 |
Destination | 675 | 810 | 810 | 810 | 810 | 810 |
Total Price | $24,120 | $29,559 | $30,418 | $33,284 | $32,108 | $33,158 |
Total Invoice | $22,335 | $26,749 | $27,515 | $30,150 | $29,115 | $30,297 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $3,549 | ||||||
TrueDelta Adjusted Invoice Difference: $2,704 | ||||||
Model Year | 2008 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Camry | Camry | Camry | Camry | Camry |
Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid XLE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 162hp I4 | 178hp I4 | 178hp I4 | 268hp V6 | 268hp V6 | 156hp I4 H |
Transmission | T5 | T6 | T6 | T6 | CVT | |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 6 | 120, 10 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 215/50-17 | 215/55-17 | 215/55-17 | 225/45-18 | 215/55-17 | 215/55-17 |
Total Price | $24,120 | $29,559 | $30,418 | $33,284 | $32,108 | $33,158 |
Adjustments for Features | 0 | -1,890 | -2,215 | -1,015 | -2,215 | -2,415 |
Feature-Adjusted Total Price | $24,120 | $27,669 | $28,203 | $32,269 | $29,893 | $30,743 |
Cost Above Minimum | $0 | $0 | $534 | $4,600 | $2,224 | $3,074 |
Total Invoice | $22,335 | $26,749 | $27,515 | $30,150 | $29,115 | $30,297 |
Adjustments for Features | 0 | -1,710 | -2,004 | -919 | -2,009 | -2,207 |
Feature-Adjusted Total Invoice | $22,335 | $25,039 | $25,511 | $29,231 | $27,106 | $28,090 |
Cost Above Minimum | $0 | $0 | $472 | $4,192 | $2,067 | $3,051 |
Model Year | 2008 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Camry | Camry | Camry | Camry | Camry |
Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid XLE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
5-speed manually-shiftable automatic | $1000 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
-speed | $0 | |||||
CVT | $1000 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Power-adjustable pedals | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Sunshade, rear | $125 | |||||
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | |||||
Blind spot warning system | $200 | |||||
Cross-traffic warning, rear | $100 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
Rear side airbags | $300 | $300 | $300 | $300 | $300 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
Cargo Management | ||||||
Cargo mat | $40 | $40 | $40 | $40 | $40 | |
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | $125 | |||
Rear air vents | $100 | $100 | $100 | |||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||
Compass | $0 | $0 | $0 | $0 | $0 | |
Large energy flow and fuel economy display | $25 | |||||
Tachometer | $75 | $75 | $75 | $75 | ||
Turn signals on or near mirrors | $25 | |||||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Leather door panel trim | $250 | $250 | $250 | $250 | $250 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||||
Electronic systems calibration selector | $200 | |||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $2,025 | $3,915 | $4,240 | $3,040 | $4,240 | $4,440 |
Value of Feature Adjustments | $0 | $1,890 | $2,215 | $1,015 | $2,215 | $2,415 |
Value of Feature Adjustments | 0 | -1,710 | -2,004 | -919 | -2,009 | -2,207 |
Model Year | 2008 | 2014 |
Model | Optima | Camry |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 109.3 in |
Length | 186.4 in | 189.2 in |
Width | 71.1 in | 71.7 in |
Height | 58.3 in | 57.9 in |
Curb Weight | 3,143 lb. | 3,191 lb. |
Fuel Capacity | 17.0 gal. | 17.0 gal. |
Row 1 Headroom | 39.8 in | 38.8 in |
Row 1 Shoulder Room | 57.1 in | 58.0 in |
Row 1 Hip Room | 54.5 in | 54.5 in |
Row 1 Legroom | 43.7 in | 41.6 in |
Row 2 Headroom | 38.0 in | 38.1 in |
Row 2 Shoulder Room | 56.3 in | 56.6 in |
Row 2 Hip Room | 54.7 in | 54.5 in |
Row 2 Legroom | 37.8 in | 38.9 in |
Cargo Volume | 14.8 ft3 | 15.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 62% |
Total Not Requested | 250 | 38% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | No |
Special exterior trim | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 500 | 100% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Upholstered door panels, leather | 250 | No |
Power lumbar adjuster, driver seat | 100 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1650 | 83% |
Total Not Requested | 350 | 17% |
Convenience Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Alarm | 100 | No |
Proximity key | 250 | No |
Total Requested | 250 | 42% |
Total Not Requested | 350 | 58% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 40 | Yes |
Rear reading lights | 0 | No |
Total Requested | 980 | 100% |
Total Not Requested | 0 | 0% |
Entune Audio with Navigation | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | No |
App support | 0 | No |
Satellite radio | 200 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 950 | 100% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Convenience Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Alarm | 100 | No |
Proximity key | 250 | No |
Total Requested | 250 | 42% |
Total Not Requested | 350 | 58% |
Entune Audio with Navigation | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | No |
App support | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 675 | 100% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Upholstered door panels, leather | 250 | No |
Total Requested | 1300 | 84% |
Total Not Requested | 250 | 16% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 300 | 100% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 40 | Yes |
Rear reading lights | 0 | No |
Total Requested | 980 | 100% |
Total Not Requested | 0 | 0% |
Convenience Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Alarm | 100 | No |
Total Requested | 250 | 71% |
Total Not Requested | 100 | 29% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Upholstered door panels, leather | 250 | No |
Total Requested | 1300 | 84% |
Total Not Requested | 250 | 16% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 40 | Yes |
Rear reading lights | 0 | No |
Total Requested | 980 | 100% |
Total Not Requested | 0 | 0% |
Entune Audio with Navigation | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | No |
App support | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 675 | 100% |
Convenience Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Alarm | 100 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Upholstered door panels, leather | 250 | No |
Total Requested | 1300 | 84% |
Total Not Requested | 250 | 16% |