Kia Optima Kia Optima 2008 Toyota Avalon Toyota Avalon 2010

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $23,920

Kia Optima EX   
Difference: $9,862

Lowest Total Invoice: $22,175

Kia Optima EX   
Difference: $7,859

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820102010
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $19,895 $32,245 $35,285
Base Invoice $18,510 $28,696 $31,401
Stability control 650    
Premium Package 1,300    
Convenience Package 700    
Appearance Package 700    
Preferred Accessory Package   347 347
Heated front seats   440  
Stability control 580    
Premium Package 1,160    
Convenience Package 625    
Appearance Package 625    
Preferred Accessory Package   236 236
Heated front seats   352  
Options (change) 3,350 787 347
Options (change) 2,990 588 236
Destination 675 750 750
Total Price $23,920 $33,782 $36,382
Total Invoice $22,175 $30,034 $32,387

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,607
TrueDelta Adjusted Invoice Difference: $7,632
Model Year200820102010
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine162hp I4268hp V6268hp V6
TransmissionT5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 9360, 12
Tire (rear if not all the same)215/50-17215/55-17215/55-17
Total Price$23,920$33,782$36,382
Adjustments for Features0-255-2,130
Feature-Adjusted Total Price$23,920$33,527$34,252
Cost Above Minimum$0$0$725
Total Invoice$22,175$30,034$32,387
Adjustments for Features0-227-1,896
Feature-Adjusted Total Invoice$22,175$29,807$30,491
Cost Above Minimum$0$0$684

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year200820102010
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Sunshade, rear, power  $225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Full-size spare tire $225$225
Knee airbag, driver $75$75
Temporary spare tire$150  
Cargo Management 
Cargo mat $40$40
Cargo net $40$40
Overhead sunglass holder$25  
Rear seat pass-through $100$100
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers  $175
Rear air vents $100$100
Variable intermittent wipers$75$75 
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Infotainment 
Bluetooth cell phone link  $100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror  $75
Compass $0$0
Interior ambient lighting $150$150
Turn signals on or near mirrors$25 $25
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim$100  
Cooled or ventilated front seats  $300
Folding second row seats$300  
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat  $200
Power lumbar adjuster, driver seat $100$100
Power thigh support length adjuster, driver seat  $100
Total Value of Features$2,050$2,305$4,180
Value of Feature Adjustments$0$255$2,130
Value of Feature Adjustments0-227-1,896

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20082010
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase107.1 in111.0 in
Length186.4 in197.2 in
Width71.1 in72.8 in
Height58.3 in58.5 in
Curb Weight3,143 lb.3,496 lb.
Fuel Capacity17.0 gal.18.5 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room57.1 in59.4 in
Row 1 Hip Room54.5 in55.8 in
Row 1 Legroom43.7 in41.3 in
Row 2 Headroom38.0 in37.5 in
Row 2 Shoulder Room56.3 in58.2 in
Row 2 Hip Room54.7 in56.2 in
Row 2 Legroom37.8 in40.9 in
Cargo Volume14.8 ft314.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125No
Total Requested52581%
Total Not Requested12519%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%

Option Package Details
Toyota Avalon XLS

Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

Option Package Details
Toyota Avalon Limited

Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

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