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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $28,840

Toyota Prius IV   
Difference: $3,410

Lowest Total Invoice: $26,480

Toyota Prius IV   
Difference: $3,495

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112010
ModelOptimaPrius
TrimHybridIV
Body4dr Sedan4dr Hatch
Base Price $26,500 $23,800
Base Invoice $24,760 $22,156
Premium Technology Package 5,000  
Solar Roof Package   1,800
Navigation Package   2,480
Premium Technology Package 4,465  
Solar Roof Package   1,440
Navigation Package   2,124
Options (change) 5,000 4,280
Options (change) 4,465 3,564
Destination 750 760
Total Price $32,250 $28,840
Total Invoice $29,975 $26,480

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius IV
TrueDelta Adjusted Price Difference: $1,600
TrueDelta Adjusted Invoice Difference: $1,813
Model Year20112010
ModelOptimaPrius
TrimHybridIV
Body4dr Sedan4dr Hatch
Engine166hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG51/48 MPG
Audio (watts, speakers)550, 12?, 8
Tire (rear if not all the same)215/55-17195/65-15
Total Price$32,250$28,840
Adjustments for Features-1,8100
Feature-Adjusted Total Price$30,440$28,840
Total Invoice$29,975$26,480
Adjustments for Features-1,6820
Feature-Adjusted Total Invoice$28,293$26,480

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20112010
ModelOptimaPrius
TrimHybridIV
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Remote climate control $25
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Ionizing air filtration $50
Rear air vents$100 
Rear wiper $175
Water-repellent front-door glass $15
Exterior 
Body kit$0 
Panoramic sunroof$1200 
Solar panel $300
Sunroof $900
Infotainment 
CD changer, in-dash $325
CD player$125 
Telematics service, such as OnStar $200
Traffic information $25
USB port$25 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Fog lights$125 
Interior ambient lighting$150 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Floor mats$75 
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$5,700$3,890
Value of Feature Adjustments$1,810$0
Value of Feature Adjustments-1,6820

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20112010
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in175.6 in
Width72.1 in68.7 in
Height57.3 in58.7 in
Curb Weight3,490 lb.3,042 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in38.6 in
Row 1 Shoulder Room57.2 in54.9 in
Row 1 Hip Room54.7 in52.7 in
Row 1 Legroom45.5 in42.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room55.7 in53.1 in
Row 2 Hip Room54.5 in51.2 in
Row 2 Legroom34.7 in36.0 in
Cargo Volume,
Minimum		15.4 ft321.6 ft3
Cargo Volume,
Maximum		15.439.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Voice control for nav and audio100Yes
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Total Requested205035%
Total Not Requested380065%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25No
Bluetooth audio streaming25Yes
Total Requested92580%
Total Not Requested22520%

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