Kia Optima Kia Optima 2011 Toyota Prius Toyota Prius 2006

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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $23,169

Toyota Prius   
Difference: $4,081

Lowest Total Invoice: $20,625

Toyota Prius   
Difference: $4,885

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112006
ModelOptimaPrius
TrimHybridBase
Body4dr Sedan4dr Hatch
Base Price $26,500 $21,725
Base Invoice $24,760 $20,006
Package 6   3,830
Floor mats   184
Package 6   3,077
Floor mats   112
Options (change) 0 4,014
Options (change) 0 3,189
Destination 750 580
Gas Tax 0 -3,150
Total Price $27,250 $23,169
Total Invoice $25,510 $20,625

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $3,566
TrueDelta Adjusted Invoice Difference: $4,403
Model Year20112006
ModelOptimaPrius
TrimHybridBase
Body4dr Sedan4dr Hatch
Engine166hp I4 H76hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG60/51 MPG
Audio (watts, speakers)?, 6?, 9
Tire (rear if not all the same)205/65-16185/65-15
Total Price$27,250$23,169
Adjustments for Features-5150
Feature-Adjusted Total Price$26,735$23,169
Total Invoice$25,510$20,625
Adjustments for Features-4820
Feature-Adjusted Total Invoice$25,028$20,625

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20112006
ModelOptimaPrius
TrimHybridBase
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150 
Active or whiplash-reducing head restraints, front seats$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Exterior 
Body kit$0 
Infotainment 
Bluetooth audio streaming$25 
CD changer, in-dash $325
CD player$125 
Media drive, small$5 
Satellite radio$200 
SMS text-to-speech reader$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Automatic headlights$125 
Detailed driving style feedback$100 
Digital instruments $0
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights $500
Seats and Interior Trim 
Folding second row seats $300
Leather-wrapped steering wheel$150 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$3,480$2,965
Value of Feature Adjustments$515$0
Value of Feature Adjustments-4820

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Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20112006
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in175.0 in
Width72.1 in67.9 in
Height57.3 in58.1 in
Curb Weight3,490 lb.2,890 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in39.1 in
Row 1 Shoulder Room57.2 in55.3 in
Row 1 Hip Room54.7 in51.0 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.1 in
Row 2 Shoulder Room55.7 in53.0 in
Row 2 Hip Room54.5 in51.6 in
Row 2 Legroom34.7 in38.6 in
Cargo Volume15.4 ft316.1 ft3

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Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Fog lights125Yes
Xenon HID headlights500No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Front side airbags350Yes
Side curtain airbags350Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested187557%
Total Not Requested140043%

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