Kia Optima Kia Optima 2017 Toyota Prius Toyota Prius 2006
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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $26,278

Toyota Prius   
Difference: $6,102

Lowest Total Invoice: $23,202

Toyota Prius   
Difference: $6,856

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Base Price $30,990 $21,725
Base Invoice $28,752 $20,006
Universal garage door opener 350  
Cargo net 50 49
Cargo mat 95  
Package 8   6,890
Floor mats   184
Universal garage door opener 291  
Cargo net 42 34
Cargo mat 78  
Package 8   5,620
Floor mats   112
Options (change) 495 7,123
Options (change) 411 5,766
Destination 895 580
Gas Tax 0 -3,150
Total Price $32,380 $26,278
Total Invoice $30,058 $23,202

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $4,102
TrueDelta Adjusted Invoice Difference: $4,999
Model Year20172006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Engine154hp I4 H76hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG60/51 MPG
Audio (watts, speakers)630, 10?, 9
Tire (rear if not all the same)215/55-17185/65-15
Total Price$32,380$26,278
Adjustments for Features-2,0000
Feature-Adjusted Total Price$30,380$26,278
Total Invoice$30,058$23,202
Adjustments for Features-1,8570
Feature-Adjusted Total Invoice$28,201$23,202

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20172006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Knee airbag, driver$75 
Rollover sensor$50 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Laminated front side windows$200 
Rear spoiler $200
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Bluetooth audio streaming$25 
CD changer, in-dash $325
HD radio$50 
MP3-compatible player $50
Satellite radio$200 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Fog lights $125
Power-folding mirrors$50 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights $500
Seats and Interior Trim 
Heated front seats$200 
Manual height adjuster, passenger seat$50 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$4,750$2,750
Value of Feature Adjustments$2,000$0
Value of Feature Adjustments-1,8570

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20172006
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in175.0 in
Width73.2 in67.9 in
Height57.7 in58.1 in
Curb Weight3,486 lb.2,890 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in39.1 in
Row 1 Shoulder Room58.1 in55.3 in
Row 1 Hip Room56.0 in51.0 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.8 in37.1 in
Row 2 Shoulder Room56.4 in53.0 in
Row 2 Hip Room56.0 in51.6 in
Row 2 Legroom35.6 in38.6 in
Cargo Volume15.9 ft316.1 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Package 8
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125No
Xenon HID headlights500No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Front side airbags350Yes
Side curtain airbags350Yes
Rearview camera200Yes
MP3-compatible player50No
Proximity key250Yes
Aux input50Yes
Total Requested370074%
Total Not Requested132526%

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