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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $29,496

Toyota Prius Four   
Difference: $2,884

Lowest Total Invoice: $27,442

Toyota Prius Four   
Difference: $2,616

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720142014
ModelOptimaPriusPrius
TrimHybrid EXFourFive
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $30,990 $28,435 $30,005
Base Invoice $28,752 $26,470 $27,930
Universal garage door opener 350    
Cargo net 50 51 51
Cargo mat 95    
Floor mats   200 200
Universal garage door opener 291    
Cargo net 42 35 35
Cargo mat 78    
Floor mats   127 127
Options (change) 495 251 251
Options (change) 411 162 162
Destination 895 810 810
Total Price $32,380 $29,496 $31,066
Total Invoice $30,058 $27,442 $28,902

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $1,134
TrueDelta Adjusted Invoice Difference: $991
Model Year201720142014
ModelOptimaPriusPrius
TrimHybrid EXFourFive
Body4dr Sedan4dr Hatch4dr Hatch
Engine154hp I4 H98hp I4 H98hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG51/48 MPG51/48 MPG
Audio (watts, speakers)630, 10120, 8120, 8
Tire (rear if not all the same)215/55-17195/65-15215/45-17
Total Price$32,380$29,496$31,066
Adjustments for Features-1,7500-1,175
Feature-Adjusted Total Price$30,630$29,496$29,891
Cost Above Minimum$0$0$395
Total Invoice$30,058$27,442$28,902
Adjustments for Features-1,6250-1,093
Feature-Adjusted Total Invoice$28,433$27,442$27,809
Cost Above Minimum$0$0$367

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year201720142014
ModelOptimaPriusPrius
TrimHybrid EXFourFive
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
Heated steering wheel$100  
Proximity trunk or liftgate opener$125  
Brakes, Airbags, and Other Safety 
911 assist$25  
Rollover sensor$50  
Temporary spare tire $150$150
Vehicle health reports$0  
Cargo Management 
Cargo cover $75$75
Climate Control 
Dual-zone climate control$125  
Rear air vents$100  
Rear wiper $175$175
Exterior 
Active grille shutters$0  
Body kit$0  
Laminated front side windows$200  
Rear spoiler $200$200
Infotainment 
Android Auto support$100  
Apple CarPlay support$100  
CD player $125$125
DVD-compatible player $0$0
MP3-compatible player $50$50
Surround sound$250  
Traffic + travel information $25$25
Traffic information$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Compass$0  
Detailed driving style feedback$100  
Digital instruments $0$0
Fog lights  $125
Headlight washers  $50
LED headlights  $1000
Power-folding mirrors$50  
Tachometer$75  
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Leather seating surfaces$900  
Manual height adjuster, passenger seat$50  
Memory system, driver seat$200  
Power 4-way lumbar adjuster, driver seat$150  
Power lumbar adjuster, driver seat $100$100
Synthetic leather seating surfaces $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$3,850$2,100$3,275
Value of Feature Adjustments$1,750$0$1,175
Value of Feature Adjustments-1,6250-1,093

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20172014
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in176.4 in
Width73.2 in68.7 in
Height57.7 in58.7 in
Curb Weight3,486 lb.3,042 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room58.1 in54.9 in
Row 1 Hip Room56.0 in52.7 in
Row 1 Legroom45.5 in42.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.4 in53.1 in
Row 2 Hip Room56.0 in51.2 in
Row 2 Legroom35.6 in36.0 in
Cargo Volume,
Minimum		15.9 ft321.6 ft3
Cargo Volume,
Maximum		15.939.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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