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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $26,045

Toyota Prius   
Difference: $6,705

Lowest Total Invoice: $23,056

Toyota Prius   
Difference: $7,299

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Base Price $31,950 $21,725
Base Invoice $29,555 $20,006
Package 8   6,890
Package 8   5,620
Options (change) 0 6,890
Options (change) 0 5,620
Destination 800 580
Gas Tax 0 -3,150
Total Price $32,750 $26,045
Total Invoice $30,355 $23,056

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $2,650
TrueDelta Adjusted Invoice Difference: $3,541
Model Year20132006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Engine159hp I4 H76hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG60/51 MPG
Audio (watts, speakers)550, 12?, 9
Tire (rear if not all the same)215/55-17185/65-15
Total Price$32,750$26,045
Adjustments for Features-4,0550
Feature-Adjusted Total Price$28,695$26,045
Total Invoice$30,355$23,056
Adjustments for Features-3,7580
Feature-Adjusted Total Invoice$26,597$23,056

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20132006
ModelOptimaPrius
TrimHybrid EXBase
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Panoramic sunroof$1200 
Infotainment 
App support$0 
Bluetooth audio streaming$25 
CD changer, in-dash $325
CD player$125 
HD radio$50 
Media drive, small$5 
Satellite radio$200 
SMS text-to-speech reader$25 
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated front seats$200 
Heated second row seats$200 
Illuminated door sill trim plates$200 
Memory system, driver seat$200 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$6,230$2,175
Value of Feature Adjustments$4,055$0
Value of Feature Adjustments-3,7580

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20132006
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in175.0 in
Width72.1 in67.9 in
Height57.3 in58.1 in
Curb Weight3,496 lb.2,890 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in39.1 in
Row 1 Shoulder Room57.2 in55.3 in
Row 1 Hip Room54.7 in51.0 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.1 in
Row 2 Shoulder Room55.7 in53.0 in
Row 2 Hip Room54.5 in51.6 in
Row 2 Legroom34.7 in38.6 in
Cargo Volume15.4 ft316.1 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius

Package 8
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Front side airbags350Yes
Side curtain airbags350Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested437587%
Total Not Requested65013%

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