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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,260

Toyota Prius Four   
Difference: $490

Lowest Total Invoice: $29,932

Toyota Prius Four   
Difference: $423

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132011
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Base Price $31,950 $27,320
Base Invoice $29,555 $25,431
Navigation Package   2,380
Solar Roof Package   1,800
Navigation Package   2,139
Solar Roof Package   1,602
Options (change) 0 4,180
Options (change) 0 3,741
Destination 800 760
Total Price $32,750 $32,260
Total Invoice $30,355 $29,932

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $1,475
TrueDelta Adjusted Invoice Difference: $1,398
Model Year20132011
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Engine159hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG51/48 MPG
Audio (watts, speakers)550, 12?, 8
Tire (rear if not all the same)215/55-17195/65-15
Total Price$32,750$32,260
Adjustments for Features-1,9650
Feature-Adjusted Total Price$30,785$32,260
Total Invoice$30,355$29,932
Adjustments for Features-1,8210
Feature-Adjusted Total Invoice$28,534$29,932

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20132011
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Remote climate control $25
Brakes, Airbags, and Other Safety 
911 assist$25 
Knee airbag, driver $75
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Ionizing air filtration $50
Rear air vents$100 
Rear wiper $175
Water-repellent front-door glass $15
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Panoramic sunroof$1200 
Solar panel $300
Sunroof $900
Infotainment 
App support$0 
CD changer, in-dash $325
CD player$125 
HD radio$50 
Media drive, small$5 
SMS text-to-speech reader$25 
Telematics service, such as OnStar $200
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Fog lights$125 
Interior ambient lighting$150 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$5,805$3,840
Value of Feature Adjustments$1,965$0
Value of Feature Adjustments-1,8210

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20132011
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in175.6 in
Width72.1 in68.7 in
Height57.3 in58.7 in
Curb Weight3,496 lb.3,042 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in38.6 in
Row 1 Shoulder Room57.2 in54.9 in
Row 1 Hip Room54.7 in52.7 in
Row 1 Legroom45.5 in42.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room55.7 in53.1 in
Row 2 Hip Room54.5 in51.2 in
Row 2 Legroom34.7 in36.0 in
Cargo Volume,
Minimum		15.4 ft321.6 ft3
Cargo Volume,
Maximum		15.439.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius Four

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
Total Requested95083%
Total Not Requested20017%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

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