The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,260 Toyota Prius Four | ||
Difference: $490 | ||
Lowest Total Invoice: $29,932 Toyota Prius Four | ||
Difference: $423 | ||
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Model Year | 2013 | 2011 |
Model | Optima | Prius |
Trim | Hybrid EX | Four |
Body | 4dr Sedan | 4dr Hatch |
Base Price | $31,950 | $27,320 |
Base Invoice | $29,555 | $25,431 |
Navigation Package | 2,380 | |
Solar Roof Package | 1,800 | |
Navigation Package | 2,139 | |
Solar Roof Package | 1,602 | |
Options (change) | 0 | 4,180 |
Options (change) | 0 | 3,741 |
Destination | 800 | 760 |
Total Price | $32,750 | $32,260 |
Total Invoice | $30,355 | $29,932 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $1,475 | ||
TrueDelta Adjusted Invoice Difference: $1,398 | ||
Model Year | 2013 | 2011 |
Model | Optima | Prius |
Trim | Hybrid EX | Four |
Body | 4dr Sedan | 4dr Hatch |
Engine | 159hp I4 H | 98hp I4 H |
Transmission | T6 | CVT |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 36/40 MPG | 51/48 MPG |
Audio (watts, speakers) | 550, 12 | ?, 8 |
Tire (rear if not all the same) | 215/55-17 | 195/65-15 |
Total Price | $32,750 | $32,260 |
Adjustments for Features | -1,965 | 0 |
Feature-Adjusted Total Price | $30,785 | $32,260 |
Total Invoice | $30,355 | $29,932 |
Adjustments for Features | -1,821 | 0 |
Feature-Adjusted Total Invoice | $28,534 | $29,932 |
Model Year | 2013 | 2011 |
Model | Optima | Prius |
Trim | Hybrid EX | Four |
Body | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
CVT | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Heated steering wheel | $100 | |
Remote climate control | $25 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Knee airbag, driver | $75 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo cover | $75 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Ionizing air filtration | $50 | |
Rear air vents | $100 | |
Rear wiper | $175 | |
Water-repellent front-door glass | $15 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Body kit | $0 | |
Panoramic sunroof | $1200 | |
Solar panel | $300 | |
Sunroof | $900 | |
Infotainment | ||
App support | $0 | |
CD changer, in-dash | $325 | |
CD player | $125 | |
HD radio | $50 | |
Media drive, small | $5 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
USB port | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Compass | $0 | |
Detailed driving style feedback | $100 | |
Digital instruments | $0 | |
Fog lights | $125 | |
Interior ambient lighting | $150 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Tachometer | $75 | |
Turn signals on or near mirrors | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Folding second row seats | $300 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Manual height adjuster, driver seat | $50 | |
Memory system, driver seat | $200 | |
Power fore-aft adjuster, driver seat | $100 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, driver seat | $100 | |
Power recliner, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $5,805 | $3,840 |
Value of Feature Adjustments | $1,965 | $0 |
Value of Feature Adjustments | -1,821 | 0 |
Model Year | 2013 | 2011 |
Model | Optima | Prius |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 106.3 in |
Length | 190.7 in | 175.6 in |
Width | 72.1 in | 68.7 in |
Height | 57.3 in | 58.7 in |
Curb Weight | 3,496 lb. | 3,042 lb. |
Fuel Capacity | 18.5 gal. | 11.9 gal. |
Row 1 Headroom | 40.0 in | 38.6 in |
Row 1 Shoulder Room | 57.2 in | 54.9 in |
Row 1 Hip Room | 54.7 in | 52.7 in |
Row 1 Legroom | 45.5 in | 42.5 in |
Row 2 Headroom | 37.6 in | 37.6 in |
Row 2 Shoulder Room | 55.7 in | 53.1 in |
Row 2 Hip Room | 54.5 in | 51.2 in |
Row 2 Legroom | 34.7 in | 36.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 21.6 ft3 |
Cargo Volume, Maximum | 15.4 | 39.6 ft3 |
Navigation Package | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 950 | 83% |
Total Not Requested | 200 | 17% |
Solar Roof Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Solar panel | 300 | No |
Remote air conditioning | 25 | No |
Total Requested | 900 | 73% |
Total Not Requested | 325 | 27% |