Kia Optima Kia Optima 2011 Toyota 4Runner Toyota 4Runner 2017

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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $27,700

Kia Optima EX   
Difference: $15,110

Lowest Total Invoice: $25,755

Kia Optima EX   
Difference: $13,880

Calculate Payments

  Down Payment Interest Rate Term
Model Year2011201120112017
ModelOptimaOptimaOptima4Runner
TrimEXEX TurboHybridLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr SUV
Base Price $22,700 $24,700 $26,500 $41,525
Base Invoice $21,210 $23,080 $24,760 $38,470
Technology Package 2,000 2,000    
Premium Package 2,250 2,150    
Premium Technology Package     5,000  
Bright-finished exhaust tip(s)       90
Floor mats       235
Technology Package 1,785 1,785    
Premium Package 2,010 1,920    
Premium Technology Package     4,465  
Bright-finished exhaust tip(s)       55
Floor mats       150
Options (change) 4,250 4,150 5,000 325
Options (change) 3,795 3,705 4,465 205
Destination 750 750 750 960
Total Price $27,700 $29,600 $32,250 $42,810
Total Invoice $25,755 $27,535 $29,975 $39,635

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $12,440
TrueDelta Adjusted Invoice Difference: $11,408
Model Year2011201120112017
ModelOptimaOptimaOptima4Runner
TrimEXEX TurboHybridLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr SUV
Engine200hp I4274hp I4166hp I4 H270hp V6
TransmissionT6T6T6T5
DrivetrainFWDFWDFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)550, 12550, 12550, 12?, 15
Tire (rear if not all the same)215/55-17215/55-17215/55-17245/60-20
Total Price$27,700$29,600$32,250$42,810
Adjustments for Features-1500-775-2,820
Feature-Adjusted Total Price$27,550$29,600$31,475$39,990
Cost Above Minimum$0$2,050$3,925$0
Total Invoice$25,755$27,535$29,975$39,635
Adjustments for Features-1390-720-2,611
Feature-Adjusted Total Invoice$25,616$27,535$29,255$37,024
Cost Above Minimum$0$1,919$3,639$0

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year2011201120112017
ModelOptimaOptimaOptima4Runner
TrimEXEX TurboHybridLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
5-speed manually-shiftable automatic   $1000
FWD$0$0$0 
RWD   $0
Accessories 
AC power outlet   $100
Heated steering wheel$100$100$100 
Power retractable rear window   $350
Brakes, Airbags, and Other Safety 
Full-size spare tire   $225
Knee airbag, driver   $75
Knee airbag, passenger   $75
Obstacle detection, front   $150
Obstacle detection, rear   $250
Rollover sensor   $50
Temporary spare tire$150$150  
Trailer sway control   $25
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo mat   $40
Class III trailer hitch   $250
Rear seat pass-through  $100 
Roof rails   $250
Trailering equipment (7 wire)   $150
Climate Control 
Rear wiper   $175
Wiper de-icer   $25
Drivetrain 
Limited-slip rear differential   $300
Exterior 
Body kit  $0 
Bright-finished exhaust tip(s)$25$25 $25
Deep-tinted rear windows   $275
Panoramic sunroof$1200$1200$1200 
Rear bumper protector   $40
Rear spoiler  $200$200
Skid plates   $150
Sunroof   $900
Tow hook(s), front   $40
Wheel-lip moldings   $75
Infotainment 
App support   $0
DVD-compatible player   $0
HD radio   $50
Siri Eyes Free support   $0
SMS text-to-speech reader   $25
Telematics service, such as OnStar   $200
Traffic + travel information   $25
Traffic information$25$25  
Instruments, Lights, and Mirrors 
Detailed driving style feedback  $100 
Interior ambient lighting$150 $150 
Large energy flow and fuel economy display  $25 
Speaker lights$100$100$100 
Xenon HID headlights  $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300$300 
Folding second row seats$300$300 $300
Heated second row seats$200$200$200 
Illuminated door sill trim plates  $200 
Manual recliner, second row seats   $75
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers   $500
Sport suspension (upgrade)   $0
Total Value of Features$3,700$3,550$4,325$6,370
Value of Feature Adjustments$150$0$775$2,820
Value of Feature Adjustments-1390-720-2,611

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Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20112017
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in190.2 in
Width72.1 in75.8 in
Height57.3 in71.5 in
Curb Weight3,207 lb.4,401 lb.
Fuel Capacity18.5 gal.23.0 gal.
Row 1 Headroom40.0 in39.3 in
Row 1 Shoulder Room57.2 in57.8 in
Row 1 Hip Room54.7 in56.5 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.6 in38.6 in
Row 2 Shoulder Room55.7 in57.8 in
Row 2 Hip Room54.5 in55.7 in
Row 2 Legroom34.7 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
15.4 ft39.0 ft3
Cargo Volume,
Behind R2
15.446.3 ft3
Cargo Volume,
Maximum
15.488.8 ft3

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Option Package Details
Kia Optima EX

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Total Requested95073%
Total Not Requested35027%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Total Requested60025%
Total Not Requested180075%

Option Package Details
Kia Optima EX Turbo

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Total Requested95073%
Total Not Requested35027%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Total Requested60025%
Total Not Requested180075%

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0Yes
215/55HR17 tires400No
Voice control for nav and audio100Yes
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Total Requested245042%
Total Not Requested340058%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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