| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $25,708 Toyota Prius Prime Premium | ||||
| Difference: $1,542 | ||||
Lowest Total Invoice: $24,397 Toyota Prius Prime Premium | ||||
| Difference: $1,113 | ||||
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| Model Year | 2011 | 2011 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | SX | Hybrid | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Base Price | $26,200 | $26,500 | $28,800 | $33,100 |
| Base Invoice | $24,480 | $24,760 | $27,648 | $31,776 |
| Technology Package | 2,000 | |||
| Premium Package | 2,000 | |||
| Floor mats | 224 | 224 | ||
| Illuminated door sill trim plates | 299 | 299 | ||
| Technology Package | 1,785 | |||
| Premium Package | 1,790 | |||
| Floor mats | 139 | 139 | ||
| Illuminated door sill trim plates | 225 | 225 | ||
| Options (change) | 4,000 | 0 | 523 | 523 |
| Options (change) | 3,575 | 0 | 364 | 364 |
| Destination | 750 | 750 | 885 | 885 |
| Gas Tax | 0 | 0 | -4,500 | -4,500 |
| Total Price | $30,950 | $27,250 | $25,708 | $30,008 |
| Total Invoice | $28,805 | $25,510 | $24,397 | $28,525 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium | ||||
| TrueDelta Adjusted Price Difference: $4,282 | ||||
| TrueDelta Adjusted Invoice Difference: $3,589 | ||||
| Model Year | 2011 | 2011 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | SX | Hybrid | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Engine | 274hp I4 | 166hp I4 H | 95hp I4 PiH | 95hp I4 PiH |
| Transmission | T6 | T6 | CVT | CVT |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 550, 12 | ?, 6 | ?, 6 | ?, 10 |
| Tire (rear if not all the same) | 225/45-18 | 205/65-16 | 195/65-15 | 195/65-15 |
| Total Price | $30,950 | $27,250 | $25,708 | $30,008 |
| Adjustments for Features | -5,070 | 0 | -4,110 | -6,585 |
| Feature-Adjusted Total Price | $25,880 | $27,250 | $21,598 | $23,423 |
| Cost Above Minimum | $0 | $1,370 | $0 | $1,825 |
| Total Invoice | $28,805 | $25,510 | $24,397 | $28,525 |
| Adjustments for Features | -4,719 | 0 | -3,900 | -6,260 |
| Feature-Adjusted Total Invoice | $24,086 | $25,510 | $20,497 | $22,265 |
| Cost Above Minimum | $0 | $1,424 | $0 | $1,768 |
Features Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2011 | 2011 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | SX | Hybrid | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| CVT | $1000 | $1000 | ||
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | $850 | ||
| Cruise control | $150 | $150 | ||
| Heated steering wheel | $100 | |||
| Remote climate control | $25 | $25 | ||
| Semi-automated parking system | $500 | |||
| Universal garage door opener | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | ||||
| Automatic braking, high-speed or partial | $200 | $200 | ||
| Automatic braking, low-speed | $200 | $200 | ||
| Backup collision intervention | $150 | |||
| Blind spot warning system | $200 | |||
| Cross-traffic warning, rear | $100 | |||
| Forward collision warning | $200 | $200 | ||
| Knee airbag, driver | $75 | $75 | ||
| Lane departure prevention, steering-based | $200 | $200 | ||
| Lane departure warning | $200 | $200 | ||
| Obstacle detection, front | $150 | |||
| Obstacle detection, rear | $250 | |||
| Pedestrian detection | $50 | $50 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | ||
| Seat cushion airbag, passenger | $75 | $75 | ||
| Temporary spare tire | $150 | |||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | ||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | $40 | ||
| Console with shifter | $150 | $150 | ||
| Console without shifter | $150 | $150 | ||
| Rear seat pass-through | $100 | |||
| Second-row low console | $100 | $100 | ||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | ||
| Rain-sensing wipers | $175 | |||
| Rear air vents | $100 | $100 | ||
| Variable intermittent wipers | $75 | $75 | $75 | |
| Engine / Motor | ||||
| 3.3 kW onboard charger | $0 | $0 | ||
| 9 kWh battery pack | $0 | $0 | ||
| Automatic start / stop | $150 | $150 | ||
| Exterior | ||||
| Active grille shutters | $0 | $0 | ||
| Body kit | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | |||
| Panoramic sunroof | $1200 | |||
| Rear spoiler | $200 | $200 | ||
| Infotainment | ||||
| App support | $0 | $0 | ||
| DVD-compatible player | $0 | $0 | ||
| HD radio | $50 | $50 | ||
| Larger infotainment display | $0 | $0 | ||
| Media drive, small | $5 | |||
| Navigation system | $600 | $600 | $600 | |
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | |||
| Traffic + travel information | $25 | $25 | ||
| Traffic information | $25 | |||
| Voice control for external devices | $0 | |||
| Voice control for nav and audio | $100 | $100 | $100 | |
| Wireless charging station | $75 | $75 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming headlights | $200 | $200 | ||
| Auto-dimming rearview mirror | $150 | $150 | ||
| Compass | $0 | |||
| Detailed driving style feedback | $100 | $100 | $100 | |
| Digital instruments | $0 | $0 | ||
| Fog lights | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | |||
| Interior ambient lighting | $150 | |||
| Large energy flow and fuel economy display | $25 | $25 | $25 | |
| LED headlights | $1000 | $1000 | ||
| Predictive driving advice | $0 | $0 | ||
| Speaker lights | $100 | $100 | ||
| Tachometer | $75 | $75 | ||
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Aluminum trim | $100 | |||
| Cooled or ventilated front seats | $300 | |||
| Folding second row seats | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | |
| Heated second row seats | $200 | |||
| Illuminated door sill trim plates | $200 | $200 | $200 | |
| Leather-wrapped steering wheel | $150 | $150 | ||
| Memory system, driver seat | $200 | |||
| Metal pedals | $75 | |||
| Partial leather seating sufaces | $450 | |||
| Power fore-aft adjuster, passenger seat | $100 | |||
| Power recliner, passenger seat | $100 | |||
| Synthetic leather seating surfaces | $0 | $0 | ||
| Suspension, Wheels, and Tires | ||||
| Electronic systems calibration selector | $200 | $200 | ||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $7,725 | $2,655 | $6,765 | $9,240 |
| Value of Feature Adjustments | $5,070 | $0 | $4,110 | $6,585 |
| Value of Feature Adjustments | -4,719 | 0 | -3,900 | -6,260 |
Specifications Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2011 | 2017 |
| Model | Optima | Prius Prime |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.0 in | 106.3 in |
| Length | 190.7 in | 182.9 in |
| Width | 72.1 in | 69.3 in |
| Height | 57.3 in | 57.9 in |
| Curb Weight | 3,207 lb. | 3,366 lb. |
| Fuel Capacity | 18.5 gal. | 11.3 gal. |
| Row 1 Headroom | 40.0 in | 39.4 in |
| Row 1 Shoulder Room | 57.2 in | 54.2 in |
| Row 1 Hip Room | 54.7 in | 53.7 in |
| Row 1 Legroom | 45.5 in | 43.2 in |
| Row 2 Headroom | 37.6 in | 37.2 in |
| Row 2 Shoulder Room | 55.7 in | 53.0 in |
| Row 2 Hip Room | 54.5 in | 51.6 in |
| Row 2 Legroom | 34.7 in | 33.4 in |
| Cargo Volume, Minimum | 15.4 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 15.4 | 0.0 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 73% |
| Total Not Requested | 350 | 27% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 200 | 9% |
| Total Not Requested | 2100 | 91% |
Option Package Details
Toyota Prius Prime Premium
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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