Kia Optima Kia Optima 2016 Toyota Prius Prime Toyota Prius Prime 2017

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Kia Optima vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,008

Toyota Prius Prime Advanced   
Difference: $5,932

Lowest Total Invoice: $28,525

Toyota Prius Prime Advanced   
Difference: $4,861

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162017
ModelOptimaOptimaPrius Prime
TrimSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Hatch
Base Price $29,940 $36,040 $33,100
Base Invoice $27,865 $33,435 $31,776
Premium Technology Package 4,800    
Universal garage door opener 350 350  
Floor mats     224
Illuminated door sill trim plates     299
Premium Technology Package 4,380    
Universal garage door opener 291 291  
Floor mats     139
Illuminated door sill trim plates     225
Options (change) 5,150 350 523
Options (change) 4,671 291 364
Destination 850 850 885
Gas Tax 0 0 -4,500
Total Price $35,940 $37,240 $30,008
Total Invoice $33,386 $34,576 $28,525

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $3,557
TrueDelta Adjusted Invoice Difference: $2,655
Model Year201620162017
ModelOptimaOptimaPrius Prime
TrimSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Hatch
Engine245hp I4245hp I495hp I4 PiH
TransmissionT6T6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 10?, 10
Tire (rear if not all the same)235/45-18235/45-18195/65-15
Total Price$35,940$37,240$30,008
Adjustments for Features-2,375-2,6750
Feature-Adjusted Total Price$33,565$34,565$30,008
Cost Above Minimum$0$1,000$0
Total Invoice$33,386$34,576$28,525
Adjustments for Features-2,206-2,4840
Feature-Adjusted Total Invoice$31,180$32,092$28,525
Cost Above Minimum$0$912$0

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Features Comparison: Kia Optima vs. Toyota Prius Prime

Model Year201620162017
ModelOptimaOptimaPrius Prime
TrimSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
Proximity trunk or liftgate opener$125$125 
Remote climate control  $25
Semi-automated parking system  $500
Sunshades, second row$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Around view cameras $500 
Backup collision intervention  $150
Lane departure prevention, steering-based  $200
Obstacle detection, front  $150
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rearview camera$200 $200
Rollover sensor$50$50 
Seat cushion airbag, passenger  $75
Temporary spare tire$150$150 
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Console with shifter$150$150 
Console without shifter  $150
Second-row low console  $100
Climate Control 
Dual-zone climate control$125$125 
Rain-sensing wipers  $175
Rear air vents$100$100 
Variable intermittent wipers$75$75 
Engine / Motor 
3.3 kW onboard charger  $0
9 kWh battery pack  $0
Automatic start / stop  $150
Exterior 
Active grille shutters  $0
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows$200$200 
Painted brake calipers (optional)$0$0 
Panoramic sunroof$1200$1200 
Rear spoiler$200$200 
Infotainment 
Android Auto support$100$100 
CD player  $125
DVD-compatible player  $0
Larger infotainment display  $0
MP3-compatible player  $50
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Fog lights  $125
Head-up display (HUD)  $350
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights  $1000
Power-folding mirrors$50$50 
Predictive driving advice  $0
Steering-linked headlights$150$150 
Tachometer$75$75 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated front row armrests$100$100 
Heated front seats  $200
Heated second row seats$200$200 
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Memory system, driver seat$200$200 
Metal pedals$75$75 
Power 4-way lumbar adjuster, driver seat$150$150 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels  $350
Machined alloy wheels$350$350 
Performance steering system (optional)$0$0 
Sport suspension (upgrade)$0$0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$8,300$8,600$5,925
Value of Feature Adjustments$2,375$2,675$0
Value of Feature Adjustments-2,206-2,4840

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Specifications Comparison: Kia Optima vs. Toyota Prius Prime

Model Year20162017
ModelOptimaPrius Prime
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in182.9 in
Width73.2 in69.3 in
Height57.7 in57.9 in
Curb Weight3,220 lb.3,366 lb.
Fuel Capacity18.5 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in54.2 in
Row 1 Hip Room56.0 in53.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.8 in37.2 in
Row 2 Shoulder Room56.4 in53.0 in
Row 2 Hip Room56.0 in51.6 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
15.9 ft319.8 ft3
Cargo Volume,
Maximum
15.90.0 ft3

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Option Package Details
Kia Optima SX

Premium Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Upgraded stability control0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Rear reading lights0No
Heated second row seats200No
Surround sound250No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested225045%
Total Not Requested275055%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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