The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,008 Toyota Prius Prime Advanced | |||
Difference: $5,932 | |||
Lowest Total Invoice: $28,525 Toyota Prius Prime Advanced | |||
Difference: $4,861 | |||
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Model Year | 2016 | 2016 | 2017 |
Model | Optima | Optima | Prius Prime |
Trim | SX | SX Limited | Advanced |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $29,940 | $36,040 | $33,100 |
Base Invoice | $27,865 | $33,435 | $31,776 |
Premium Technology Package | 4,800 | ||
Universal garage door opener | 350 | 350 | |
Floor mats | 224 | ||
Illuminated door sill trim plates | 299 | ||
Premium Technology Package | 4,380 | ||
Universal garage door opener | 291 | 291 | |
Floor mats | 139 | ||
Illuminated door sill trim plates | 225 | ||
Options (change) | 5,150 | 350 | 523 |
Options (change) | 4,671 | 291 | 364 |
Destination | 850 | 850 | 885 |
Gas Tax | 0 | 0 | -4,500 |
Total Price | $35,940 | $37,240 | $30,008 |
Total Invoice | $33,386 | $34,576 | $28,525 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | |||
TrueDelta Adjusted Price Difference: $3,557 | |||
TrueDelta Adjusted Invoice Difference: $2,655 | |||
Model Year | 2016 | 2016 | 2017 |
Model | Optima | Optima | Prius Prime |
Trim | SX | SX Limited | Advanced |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 245hp I4 | 245hp I4 | 95hp I4 PiH |
Transmission | T6 | T6 | CVT |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 10 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 195/65-15 |
Total Price | $35,940 | $37,240 | $30,008 |
Adjustments for Features | -2,375 | -2,675 | 0 |
Feature-Adjusted Total Price | $33,565 | $34,565 | $30,008 |
Cost Above Minimum | $0 | $1,000 | $0 |
Total Invoice | $33,386 | $34,576 | $28,525 |
Adjustments for Features | -2,206 | -2,484 | 0 |
Feature-Adjusted Total Invoice | $31,180 | $32,092 | $28,525 |
Cost Above Minimum | $0 | $912 | $0 |
Model Year | 2016 | 2016 | 2017 |
Model | Optima | Optima | Prius Prime |
Trim | SX | SX Limited | Advanced |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
CVT | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Proximity trunk or liftgate opener | $125 | $125 | |
Remote climate control | $25 | ||
Semi-automated parking system | $500 | ||
Sunshades, second row | $125 | $125 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Around view cameras | $500 | ||
Backup collision intervention | $150 | ||
Lane departure prevention, steering-based | $200 | ||
Obstacle detection, front | $150 | ||
Pedestrian detection | $50 | ||
Radar- or camera-based collision preparation system | $0 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Seat cushion airbag, passenger | $75 | ||
Temporary spare tire | $150 | $150 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo cover | $75 | ||
Console with shifter | $150 | $150 | |
Console without shifter | $150 | ||
Second-row low console | $100 | ||
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | ||
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | |
Engine / Motor | |||
3.3 kW onboard charger | $0 | ||
9 kWh battery pack | $0 | ||
Automatic start / stop | $150 | ||
Exterior | |||
Active grille shutters | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Laminated front side windows | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | |
Panoramic sunroof | $1200 | $1200 | |
Rear spoiler | $200 | $200 | |
Infotainment | |||
Android Auto support | $100 | $100 | |
CD player | $125 | ||
DVD-compatible player | $0 | ||
Larger infotainment display | $0 | ||
MP3-compatible player | $50 | ||
Siri Eyes Free support | $0 | ||
Surround sound | $250 | $250 | |
Telematics service, such as OnStar | $200 | ||
Traffic + travel information | $25 | ||
Traffic information | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Wireless charging station | $75 | ||
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | $25 | |
Compass | $0 | $0 | |
Detailed driving style feedback | $100 | ||
Digital instruments | $0 | ||
Fog lights | $125 | ||
Head-up display (HUD) | $350 | ||
Interior ambient lighting | $150 | $150 | |
Large energy flow and fuel economy display | $25 | ||
LED headlights | $1000 | ||
Power-folding mirrors | $50 | $50 | |
Predictive driving advice | $0 | ||
Steering-linked headlights | $150 | $150 | |
Tachometer | $75 | $75 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Door sill trim plates | $100 | $100 | |
Heated front row armrests | $100 | $100 | |
Heated front seats | $200 | ||
Heated second row seats | $200 | $200 | |
Illuminated door sill trim plates | $200 | ||
Leather seating surfaces | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | |
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | ||
Machined alloy wheels | $350 | $350 | |
Performance steering system (optional) | $0 | $0 | |
Sport suspension (upgrade) | $0 | $0 | |
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $8,300 | $8,600 | $5,925 |
Value of Feature Adjustments | $2,375 | $2,675 | $0 |
Value of Feature Adjustments | -2,206 | -2,484 | 0 |
Model Year | 2016 | 2017 |
Model | Optima | Prius Prime |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.4 in | 106.3 in |
Length | 191.1 in | 182.9 in |
Width | 73.2 in | 69.3 in |
Height | 57.7 in | 57.9 in |
Curb Weight | 3,220 lb. | 3,366 lb. |
Fuel Capacity | 18.5 gal. | 11.3 gal. |
Row 1 Headroom | 39.8 in | 39.4 in |
Row 1 Shoulder Room | 58.1 in | 54.2 in |
Row 1 Hip Room | 56.0 in | 53.7 in |
Row 1 Legroom | 45.5 in | 43.2 in |
Row 2 Headroom | 37.8 in | 37.2 in |
Row 2 Shoulder Room | 56.4 in | 53.0 in |
Row 2 Hip Room | 56.0 in | 51.6 in |
Row 2 Legroom | 35.6 in | 33.4 in |
Cargo Volume, Minimum | 15.9 ft3 | 19.8 ft3 |
Cargo Volume, Maximum | 15.9 | 0.0 ft3 |
Premium Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Upgraded stability control | 0 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Rear reading lights | 0 | No |
Heated second row seats | 200 | No |
Surround sound | 250 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2250 | 45% |
Total Not Requested | 2750 | 55% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | Yes |
Total Requested | 115 | 100% |
Total Not Requested | 0 | 0% |