| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | ||||
| Difference: $827 | ||||
Lowest Total Invoice: $23,350 Kia Optima EX | ||||
| Difference: $1,172 | ||||
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| Model Year | 2010 | 2010 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | EX | SX | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Base Price | $20,995 | $21,975 | $28,800 | $33,100 |
| Base Invoice | $19,620 | $20,370 | $27,648 | $31,776 |
| Navigation system | 1,200 | 1,200 | ||
| Premium Package | 2,200 | 2,000 | ||
| Bodyside moldings | 209 | 209 | ||
| Floor mats | 224 | 224 | ||
| Illuminated door sill trim plates | 299 | 299 | ||
| Navigation system | 1,075 | 1,075 | ||
| Premium Package | 1,960 | 1,790 | ||
| Bodyside moldings | 125 | 125 | ||
| Floor mats | 139 | 139 | ||
| Illuminated door sill trim plates | 225 | 225 | ||
| Options (change) | 3,400 | 3,200 | 732 | 732 |
| Options (change) | 3,035 | 2,865 | 489 | 489 |
| Destination | 695 | 695 | 885 | 885 |
| Gas Tax | 0 | 0 | -4,500 | -4,500 |
| Total Price | $25,090 | $25,870 | $25,917 | $30,217 |
| Total Invoice | $23,350 | $23,930 | $24,522 | $28,650 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium | ||||
| TrueDelta Adjusted Price Difference: $838 | ||||
| TrueDelta Adjusted Invoice Difference: $404 | ||||
| Model Year | 2010 | 2010 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | EX | SX | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Engine | 175hp I4 | 175hp I4 | 95hp I4 PiH | 95hp I4 PiH |
| Transmission | T5 | T5 | CVT | CVT |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | ?, 6 | ?, 10 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 195/65-15 | 195/65-15 |
| Total Price | $25,090 | $25,870 | $25,917 | $30,217 |
| Adjustments for Features | -50 | 0 | -1,715 | -4,190 |
| Feature-Adjusted Total Price | $25,040 | $25,870 | $24,202 | $26,027 |
| Cost Above Minimum | $0 | $830 | $0 | $1,825 |
| Total Invoice | $23,350 | $23,930 | $24,522 | $28,650 |
| Adjustments for Features | -47 | 0 | -1,623 | -3,973 |
| Feature-Adjusted Total Invoice | $23,303 | $23,930 | $22,899 | $24,677 |
| Cost Above Minimum | $0 | $627 | $0 | $1,778 |
Features Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2010 | 2010 | 2017 | 2017 |
| Model | Optima | Optima | Prius Prime | Prius Prime |
| Trim | EX | SX | Premium | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | ||||
| 5-speed manually-shiftable automatic | $1000 | $1000 | ||
| CVT | $1000 | $1000 | ||
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | $850 | ||
| Cruise control | $150 | $150 | ||
| Heated steering wheel | $100 | |||
| Power-adjustable pedals | $125 | |||
| Proximity key | $250 | $250 | $250 | |
| Remote climate control | $25 | $25 | ||
| Semi-automated parking system | $500 | |||
| Sunshade, rear | $125 | $125 | ||
| Universal garage door opener | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||
| Automatic braking, high-speed or partial | $200 | $200 | ||
| Automatic braking, low-speed | $200 | $200 | ||
| Backup collision intervention | $150 | |||
| Blind spot warning system | $200 | |||
| Cross-traffic warning, rear | $100 | |||
| Forward collision warning | $200 | $200 | ||
| Knee airbag, driver | $75 | $75 | ||
| Lane departure prevention, steering-based | $200 | $200 | ||
| Lane departure warning | $200 | $200 | ||
| Obstacle detection, front | $150 | |||
| Obstacle detection, rear | $250 | |||
| Pedestrian detection | $50 | $50 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | ||
| Rearview camera | $200 | $200 | ||
| Seat cushion airbag, passenger | $75 | $75 | ||
| Temporary spare tire | $150 | $150 | ||
| Cargo Management | ||||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | $40 | ||
| Console with shifter | $150 | $150 | ||
| Console without shifter | $150 | $150 | ||
| Second-row low console | $100 | $100 | ||
| Climate Control | ||||
| Rain-sensing wipers | $175 | |||
| Variable intermittent wipers | $75 | $75 | $75 | |
| Engine / Motor | ||||
| 3.3 kW onboard charger | $0 | $0 | ||
| 9 kWh battery pack | $0 | $0 | ||
| Automatic start / stop | $150 | $150 | ||
| Exterior | ||||
| Active grille shutters | $0 | $0 | ||
| Sunroof | $900 | $900 | ||
| Infotainment | ||||
| App support | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | ||
| DVD-compatible player | $0 | $0 | ||
| HD radio | $50 | $50 | ||
| Larger infotainment display | $0 | $0 | ||
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Telematics service, such as OnStar | $200 | |||
| Traffic + travel information | $25 | $25 | ||
| Voice control for nav and audio | $100 | $100 | ||
| Wireless charging station | $75 | $75 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming headlights | $200 | $200 | ||
| Auto-dimming rearview mirror | $150 | $150 | $150 | |
| Compass | $0 | $0 | ||
| Detailed driving style feedback | $100 | $100 | ||
| Digital instruments | $0 | $0 | ||
| Fog lights | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | |||
| Interior ambient lighting | $150 | $150 | ||
| Large energy flow and fuel economy display | $25 | $25 | ||
| LED headlights | $1000 | $1000 | ||
| Predictive driving advice | $0 | $0 | ||
| Tachometer | $75 | $75 | ||
| Seats and Interior Trim | ||||
| Aluminum trim | $100 | |||
| Door sill trim plates | $100 | $100 | ||
| Illuminated door sill trim plates | $200 | $200 | ||
| Leather seating surfaces | $900 | |||
| Leather-wrapped steering wheel | $150 | $150 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | ||
| Metal pedals | $75 | |||
| Partial leather seating sufaces | $450 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | ||
| Suspension, Wheels, and Tires | ||||
| Electronic systems calibration selector | $200 | $200 | ||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $4,675 | $4,625 | $6,340 | $8,815 |
| Value of Feature Adjustments | $50 | $0 | $1,715 | $4,190 |
| Value of Feature Adjustments | -47 | 0 | -1,623 | -3,973 |
Specifications Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2010 | 2017 |
| Model | Optima | Prius Prime |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 107.1 in | 106.3 in |
| Length | 189.0 in | 182.9 in |
| Width | 71.1 in | 69.3 in |
| Height | 58.3 in | 57.9 in |
| Curb Weight | 3,158 lb. | 3,366 lb. |
| Fuel Capacity | 16.4 gal. | 11.3 gal. |
| Row 1 Headroom | 39.8 in | 39.4 in |
| Row 1 Shoulder Room | 57.1 in | 54.2 in |
| Row 1 Hip Room | 54.5 in | 53.7 in |
| Row 1 Legroom | 43.7 in | 43.2 in |
| Row 2 Headroom | 38.0 in | 37.2 in |
| Row 2 Shoulder Room | 56.3 in | 53.0 in |
| Row 2 Hip Room | 54.7 in | 51.6 in |
| Row 2 Legroom | 37.8 in | 33.4 in |
| Cargo Volume, Minimum | 15.0 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 15.0 | 0.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | No |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 200 | 8% |
| Total Not Requested | 2300 | 92% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | No |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 200 | 10% |
| Total Not Requested | 1775 | 90% |
Option Package Details
Toyota Prius Prime Premium
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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