The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,060 Toyota Matrix S | ||||
Difference: $775 | ||||
Lowest Total Invoice: $21,720 Toyota Matrix S | ||||
Difference: $1,310 | ||||
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Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Optima | Optima | Matrix | Matrix |
Trim | EX | SX | S | XRS |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Base Price | $20,690 | $21,140 | $18,360 | $20,760 |
Base Invoice | $19,255 | $19,665 | $16,798 | $18,994 |
Premium Package | 1,300 | 1,300 | ||
Convenience Package | 970 | 800 | ||
Navigation system | 1,200 | 1,200 | 1,520 | 1,300 |
Sport Package | 0 | |||
Stability control | 250 | |||
Sunroof | 890 | 890 | ||
Cruise control | 250 | |||
215/45WR17 | 880 | |||
5-speed shiftable automatic | 1,190 | 1,190 | ||
FWD | 0 | |||
Premium Package | 1,160 | 1,160 | ||
Convenience Package | 865 | 715 | ||
Navigation system | 1,075 | 1,075 | 1,281 | 1,105 |
Sport Package | 0 | |||
Stability control | 215 | |||
Sunroof | 712 | 712 | ||
Cruise control | 200 | |||
215/45WR17 | 704 | |||
5-speed shiftable automatic | 1,090 | 1,090 | ||
FWD | 0 | |||
Options (change) | 3,470 | 3,300 | 4,980 | 3,380 |
Options (change) | 3,100 | 2,950 | 4,202 | 2,907 |
Destination | 675 | 675 | 720 | 720 |
Total Price | $24,835 | $25,115 | $24,060 | $24,860 |
Total Invoice | $23,030 | $23,290 | $21,720 | $22,621 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $1,905 | ||||
TrueDelta Adjusted Invoice Difference: $1,175 | ||||
Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Optima | Optima | Matrix | Matrix |
Trim | EX | SX | S | XRS |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Engine | 175hp I4 | 175hp I4 | 158hp I4 | 158hp I4 |
Transmission | T5 | T5 | T5 | T5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/32 MPG | 22/32 MPG | 21/29 MPG | 21/29 MPG |
Audio (watts, speakers) | 360, 7 | 360, 7 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 215/45-17 | 215/45-18 |
Total Price | $24,835 | $25,115 | $24,060 | $24,860 |
Adjustments for Features | -2,680 | -2,380 | 0 | -200 |
Feature-Adjusted Total Price | $22,155 | $22,735 | $24,060 | $24,660 |
Cost Above Minimum | $0 | $580 | $0 | $600 |
Total Invoice | $23,030 | $23,290 | $21,720 | $22,621 |
Adjustments for Features | -2,485 | -2,207 | 0 | -182 |
Feature-Adjusted Total Invoice | $20,545 | $21,083 | $21,720 | $22,439 |
Cost Above Minimum | $0 | $538 | $0 | $719 |
Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Optima | Optima | Matrix | Matrix |
Trim | EX | SX | S | XRS |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | $1000 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | $100 | ||
Power-adjustable pedals | $125 | |||
Sunshade, rear | $125 | $125 | ||
Universal garage door opener | $100 | $100 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | ||
Rear wiper | $175 | $175 | ||
Exterior | ||||
Bodyside moldings | $75 | $75 | ||
Rear spoiler | $200 | |||
Infotainment | ||||
Satellite radio | $200 | $200 | ||
Traffic information | $25 | $25 | ||
USB port | $25 | $25 | ||
Instruments, Lights, and Mirrors | ||||
Automatic headlights | $125 | $125 | ||
Compass | $0 | $0 | ||
Heated mirrors | $25 | $25 | ||
Illuminated visor mirror, driver | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | ||
Trip computer | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Visor mirror, driver | $10 | $10 | ||
Visor mirror, passenger | $10 | $10 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Center armrest(s), second row | $50 | $50 | ||
Door sill trim plates | $100 | $100 | ||
Floor mats | $75 | $75 | ||
Folding passenger seat | $150 | $150 | ||
Heated front seats | $200 | $200 | ||
Leather seating surfaces | $900 | |||
Manual height adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Metal pedals | $75 | |||
Partial leather seating sufaces | $450 | |||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $4,275 | $3,975 | $1,595 | $1,795 |
Value of Feature Adjustments | $2,680 | $2,380 | $0 | $200 |
Value of Feature Adjustments | -2,485 | -2,207 | 0 | -182 |
Model Year | 2009 | 2009 |
Model | Optima | Matrix |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 107.1 in | 102.4 in |
Length | 189.0 in | 171.9 in |
Width | 71.1 in | 69.5 in |
Height | 58.3 in | 61.4 in |
Curb Weight | 3,197 lb. | 3,140 lb. |
Fuel Capacity | 16.4 gal. | 13.2 gal. |
Row 1 Headroom | 39.8 in | 40.5 in |
Row 1 Shoulder Room | 57.1 in | 53.3 in |
Row 1 Hip Room | 54.5 in | 52.3 in |
Row 1 Legroom | 43.7 in | 41.6 in |
Row 2 Headroom | 38.0 in | 39.3 in |
Row 2 Shoulder Room | 56.3 in | 52.6 in |
Row 2 Hip Room | 54.7 in | 43.7 in |
Row 2 Legroom | 37.8 in | 36.2 in |
Cargo Volume, Minimum | 15.0 ft3 | 19.8 ft3 |
Cargo Volume, Maximum | 15.0 | 61.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1050 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | No |
Heated front seats | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Total Requested | 0 | 0% |
Total Not Requested | 725 | 100% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Traction control | 100 | Yes |
Total Requested | 500 | 100% |
Total Not Requested | 0 | 0% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Total Requested | 1050 | 100% |
Total Not Requested | 0 | 0% |
215/45WR17 tires | ||
Feature | Value | Requested? |
215/45WR17 tires | 400 | No |
Alloy wheels | 350 | Yes |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Traffic information | 25 | No |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Total Requested | 875 | 97% |
Total Not Requested | 25 | 3% |
Sport Package | ||
Feature | Value | Requested? |
Fog lights | 125 | Yes |
Sport front fascia (optional) | 0 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Total Requested | 125 | 100% |
Total Not Requested | 0 | 0% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Total Requested | 1050 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Traffic information | 25 | No |
Total Requested | 600 | 96% |
Total Not Requested | 25 | 4% |