| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $3,778 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $3,608 | |||
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| Model Year | 2010 | 2011 | 2011 |
| Model | Optima | RAV4 | RAV4 |
| Trim | EX | Sport | Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Base Price | $20,995 | $24,175 | $25,465 |
| Base Invoice | $19,620 | $22,605 | $23,810 |
| Navigation system | 1,200 | 1,550 | 1,240 |
| Premium Package | 2,200 | 1,930 | |
| Sport Extra Value Package | 550 | ||
| Floor mats | 199 | 199 | |
| Bodyside moldings | 199 | 199 | |
| Automatic headlights | 70 | ||
| Limited Extra Value Package | 955 | ||
| Navigation system | 1,075 | 1,380 | 1,104 |
| Premium Package | 1,960 | 1,718 | |
| Sport Extra Value Package | 523 | ||
| Floor mats | 126 | 126 | |
| Bodyside moldings | 125 | 125 | |
| Automatic headlights | 62 | ||
| Limited Extra Value Package | 983 | ||
| Options (change) | 3,400 | 4,498 | 2,593 |
| Options (change) | 3,035 | 3,934 | 2,338 |
| Destination | 695 | 810 | 810 |
| Total Price | $25,090 | $29,483 | $28,868 |
| Total Invoice | $23,350 | $27,349 | $26,958 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $2,858 | |||
| TrueDelta Adjusted Invoice Difference: $2,748 | |||
| Model Year | 2010 | 2011 | 2011 |
| Model | Optima | RAV4 | RAV4 |
| Trim | EX | Sport | Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Engine | 175hp I4 | 179hp I4 | 179hp I4 |
| Transmission | T5 | A4 | A4 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 235/55-18 | 225/65-17 |
| Total Price | $25,090 | $29,483 | $28,868 |
| Adjustments for Features | -395 | 0 | -1,315 |
| Feature-Adjusted Total Price | $24,695 | $29,483 | $27,553 |
| Cost Above Minimum | $0 | $1,930 | $0 |
| Total Invoice | $23,350 | $27,349 | $26,958 |
| Adjustments for Features | -368 | 0 | -1,228 |
| Feature-Adjusted Total Invoice | $22,982 | $27,349 | $25,730 |
| Cost Above Minimum | $0 | $1,619 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2011 | 2011 |
| Model | Optima | RAV4 | RAV4 |
| Trim | EX | Sport | Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | ||
| 4-speed automatic | $800 | $800 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| AC power outlet | $100 | ||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Sunshade, rear | $125 | ||
| Universal garage door opener | $100 | ||
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Full-size spare tire | $225 | $225 | |
| Rollover sensor | $50 | $50 | |
| Temporary spare tire | $150 | ||
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | $40 | |
| Cargo net | $40 | ||
| Roof rack | $300 | $300 | |
| Climate Control | |||
| Automatic climate control, front | $200 | $200 | |
| Dual-zone climate control | $125 | ||
| Rear wiper | $175 | $175 | |
| Exterior | |||
| Deep-tinted rear windows | $275 | $275 | |
| External spare tire shell | $100 | ||
| Externally-mounted spare | $0 | $0 | |
| Rear bumper protector | $40 | $40 | |
| Rear spoiler | $200 | $200 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| Audio controls on steering wheel | $125 | $125 | |
| Bluetooth cell phone link | $100 | ||
| Traffic information | $25 | $25 | |
| USB port | $25 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | ||
| Compass | $0 | ||
| Heated mirrors | $25 | $25 | |
| Interior ambient lighting | $150 | ||
| Trip computer | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual fore-aft adjuster, second row seats | $75 | $75 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $2,850 | $2,455 | $3,770 |
| Value of Feature Adjustments | $395 | $0 | $1,315 |
| Value of Feature Adjustments | -368 | 0 | -1,228 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2011 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 107.1 in | 104.7 in |
| Length | 189.0 in | 181.1 in |
| Width | 71.1 in | 71.5 in |
| Height | 58.3 in | 66.3 in |
| Curb Weight | 3,158 lb. | 3,361 lb. |
| Fuel Capacity | 16.4 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 40.8 in |
| Row 1 Shoulder Room | 57.1 in | 57.1 in |
| Row 1 Hip Room | 54.5 in | 53.8 in |
| Row 1 Legroom | 43.7 in | 41.8 in |
| Row 2 Headroom | 38.0 in | 39.7 in |
| Row 2 Shoulder Room | 56.3 in | 55.3 in |
| Row 2 Hip Room | 54.7 in | 52.4 in |
| Row 2 Legroom | 37.8 in | 38.3 in |
| Row 3 Headroom | 0.0 in | 37.2 in |
| Row 3 Shoulder Room | 0.0 in | 52.6 in |
| Row 3 Hip Room | 0.0 in | 43.3 in |
| Row 3 Legroom | 0.0 in | 30.0 in |
| Cargo Volume, Minimum | 15.0 ft3 | 12.3 ft3 |
| Cargo Volume, Behind R2 | 15.0 | 37.2 ft3 |
| Cargo Volume, Maximum | 15.0 | 73.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Heated front seats | 200 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 44% |
| Total Not Requested | 1400 | 56% |
Option Package Details
Toyota RAV4 Sport
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Traffic information | 25 | No |
| Total Requested | 600 | 96% |
| Total Not Requested | 25 | 4% |
| Sport Extra Value Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Roof rack | 300 | No |
| Satellite radio | 200 | Yes |
| Daytime running lights (optional) | 0 | No |
| Total Requested | 1100 | 69% |
| Total Not Requested | 500 | 31% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | No |
| Total Requested | 1450 | 94% |
| Total Not Requested | 100 | 6% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Traffic information | 25 | No |
| Total Requested | 600 | 96% |
| Total Not Requested | 25 | 4% |
| Limited Extra Value Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Bluetooth cell phone link | 100 | No |
| Daytime running lights (optional) | 0 | No |
| JBL, 9 speakers (with subwoofer) | 350 | No |
| AC power outlet | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | No |
| Total Requested | 2350 | 78% |
| Total Not Requested | 650 | 22% |
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