Kia Optima Kia Optima 2010 Toyota Avalon Toyota Avalon 2012

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $11,854

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,896

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020122012
ModelOptimaAvalonAvalon
TrimEXBaseLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $33,195 $36,435
Base Invoice $19,620 $29,876 $32,792
Premium Package 2,200    
Navigation system 1,200 2,350 1,450
Floor mats   199 199
Heated front seats   440  
Premium Package 1,960    
Navigation system 1,075 2,092 1,291
Floor mats   126 126
Heated front seats   392  
Options (change) 3,400 2,989 1,649
Options (change) 3,035 2,610 1,417
Destination 695 760 760
Total Price $25,090 $36,944 $38,844
Total Invoice $23,350 $33,246 $34,969

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $10,574
TrueDelta Adjusted Invoice Difference: $8,756
Model Year201020122012
ModelOptimaAvalonAvalon
TrimEXBaseLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4268hp V6268hp V6
TransmissionT5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7660, 12660, 12
Tire (rear if not all the same)215/50-17215/55-17215/55-17
Total Price$25,090$36,944$38,844
Adjustments for Features0-880-3,180
Feature-Adjusted Total Price$25,090$36,064$35,664
Cost Above Minimum$0$400$0
Total Invoice$23,350$33,246$34,969
Adjustments for Features0-792-2,863
Feature-Adjusted Total Invoice$23,350$32,454$32,106
Cost Above Minimum$0$348$0

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year201020122012
ModelOptimaAvalonAvalon
TrimEXBaseLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Sunshade, rear, power  $225
Brakes, Airbags, and Other Safety 
Full-size spare tire $225$225
Knee airbag, driver $75$75
Rearview camera $200$200
Temporary spare tire$150  
Cargo Management 
Cargo mat $40$40
Cargo net $40$40
Overhead sunglass holder$25  
Rear seat pass-through $100$100
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers  $175
Rear air vents $100$100
Variable intermittent wipers$75$75 
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Infotainment 
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD changer, in-dash $325$325
CD player$125  
Surround sound  $250
Traffic information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror  $75
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Folding second row seats$300  
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat  $200
Power height adjuster, passenger seat  $100
Power lumbar adjuster, driver seat $100$100
Power lumbar adjuster, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Total Value of Features$2,050$2,930$5,230
Value of Feature Adjustments$0$880$3,180
Value of Feature Adjustments0-792-2,863

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20102012
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase107.1 in111.0 in
Length189.0 in197.6 in
Width71.1 in72.8 in
Height58.3 in58.5 in
Curb Weight3,158 lb.3,573 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in38.9 in
Row 1 Shoulder Room57.1 in59.4 in
Row 1 Hip Room54.5 in55.8 in
Row 1 Legroom43.7 in41.3 in
Row 2 Headroom38.0 in37.5 in
Row 2 Shoulder Room56.3 in58.2 in
Row 2 Hip Room54.7 in56.2 in
Row 2 Legroom37.8 in40.9 in
Cargo Volume15.0 ft314.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

Option Package Details
Toyota Avalon

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
CD changer, in-dash200No
JBL, 660W, 12 speakers (with subwoofer)350No
Total Requested60047%
Total Not Requested67553%

Option Package Details
Toyota Avalon Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%

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