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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $10,690

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $8,857

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201420142014201420142014
ModelOptimaAvalonAvalonAvalonAvalonAvalonAvalon
TrimEXXLE PremiumXLE TouringLimitedHybrid XLE PremiumHybrid XLE TouringHybrid Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $33,445 $35,250 $39,900 $35,805 $37,000 $41,650
Base Invoice $19,620 $30,100 $31,726 $35,910 $32,224 $33,299 $37,486
Premium Package 2,200            
Navigation system 1,200            
Entune Audio System   1,300     1,300    
Floor mats   225 225 225 225 225 225
Premium Package 1,960            
Navigation system 1,075            
Entune Audio System   1,157     1,157    
Floor mats   140 140 140 140 140 140
Options (change) 3,400 1,525 225 225 1,525 225 225
Options (change) 3,035 1,297 140 140 1,297 140 140
Destination 695 810 810 810 810 810 810
Total Price $25,090 $35,780 $36,285 $40,935 $38,140 $38,035 $42,685
Total Invoice $23,350 $32,207 $32,676 $36,860 $34,331 $34,249 $38,436

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,150
TrueDelta Adjusted Invoice Difference: $7,471
Model Year2010201420142014201420142014
ModelOptimaAvalonAvalonAvalonAvalonAvalonAvalon
TrimEXXLE PremiumXLE TouringLimitedHybrid XLE PremiumHybrid XLE TouringHybrid Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4268hp V6268hp V6268hp V6156hp I4 H156hp I4 H156hp I4 H
TransmissionT5T6T6T6CVTCVTCVT
DrivetrainFWDFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 9?, 9785, 11?, 9?, 9785, 11
Tire (rear if not all the same)215/50-17215/55-17225/45-18225/45-18215/55-17215/55-17215/55-17
Total Price$25,090$35,780$36,285$40,935$38,140$38,035$42,685
Adjustments for Features0-1,540-1,965-4,690-1,565-1,890-4,615
Feature-Adjusted Total Price$25,090$34,240$34,320$36,245$36,575$36,145$38,070
Cost Above Minimum$0$0$80$2,005$2,335$1,905$3,830
Total Invoice$23,350$32,207$32,676$36,860$34,331$34,249$38,436
Adjustments for Features0-1,386-1,770-4,223-1,409-1,702-4,156
Feature-Adjusted Total Invoice$23,350$30,821$30,906$32,637$32,922$32,547$34,280
Cost Above Minimum$0$0$85$1,816$2,101$1,726$3,459

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year2010201420142014201420142014
ModelOptimaAvalonAvalonAvalonAvalonAvalonAvalon
TrimEXXLE PremiumXLE TouringLimitedHybrid XLE PremiumHybrid XLE TouringHybrid Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000      
6-speed manually-shiftable automatic $1100$1100$1100   
CVT    $1000$1000$1000
FWD$0$0$0$0$0$0$0
Accessories 
Power-adjustable pedals$125      
Proximity key $250$250$250$250$250$250
Sunshade, rear$125      
Sunshade, rear, power   $225  $225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0      
Blind spot warning system   $200  $200
Cross-traffic warning, rear   $100  $100
Knee airbag, driver $75$75$75$75$75$75
Knee airbag, passenger $75$75$75$75$75$75
Rear side airbags $300$300$300$300$300$300
Rearview camera $200$200$200$200$200$200
Rollover sensor $50$50$50$50$50$50
Cargo Management 
Cargo mat $40$40$40$40$40$40
Overhead sunglass holder$25      
Rear seat pass-through $100$100$100$100$100$100
Climate Control 
Dual-zone climate control $125$125$125$125$125$125
Rain-sensing wipers   $175  $175
Rear air vents $100$100 $100$100 
Rear air vents with automatic controls   $250  $250
Variable intermittent wipers$75$75$75 $75$75 
Engine / Motor 
Automatic start / stop    $150$150$150
Exterior 
Bodyside moldings$75      
Bright-finished exhaust tip(s) $25$25$25   
Laminated front side windows $200$200$200$200$200$200
Infotainment 
App support $0$0$0$0$0$0
Bluetooth audio streaming $25$25$25$25$25$25
Bluetooth cell phone link $100$100$100$100$100$100
DVD-compatible player $0$0$0$0$0$0
HD radio $50$50$50$50$50$50
SMS text-to-speech reader $25$25$25$25$25$25
Surround sound   $250  $250
Telematics service, such as OnStar   $200  $200
Traffic + travel information $25$25$25$25$25$25
Voice control for nav and audio $100$100$100$100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror   $75  $75
Auto-dimming passenger-side mirror   $75  $75
Fog lights$125 $125$125 $125$125
Interior ambient lighting$150  $150  $150
Xenon HID headlights   $500  $500
Seats and Interior Trim 
Door sill trim plates$100  $100  $100
Heated second row seats   $200  $200
Manual lumbar adjuster, driver seat$50      
Memory system, driver seat  $200$200 $200$200
Power 4-way lumbar adjuster, driver seat $150$150$150$150$150$150
Power height adjuster, passenger seat   $100  $100
Power lumbar adjuster, passenger seat   $100  $100
Power thigh support length adjuster, driver seat   $100  $100
Power tilt adjuster, passenger seat   $100  $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200$200$200$200$200
Transmission 
Steering-wheel-mounted transmission controls  $100$100   
Total Value of Features$1,850$3,390$3,815$6,540$3,415$3,740$6,465
Value of Feature Adjustments$0$1,540$1,965$4,690$1,565$1,890$4,615
Value of Feature Adjustments0-1,386-1,770-4,223-1,409-1,702-4,156

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See a complete comparison of Kia Optima vs. Toyota Avalon features.

Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20102014
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase107.1 in111.0 in
Length189.0 in195.2 in
Width71.1 in72.2 in
Height58.3 in57.5 in
Curb Weight3,158 lb.3,462 lb.
Fuel Capacity16.4 gal.17.0 gal.
Row 1 Headroom39.8 in38.5 in
Row 1 Shoulder Room57.1 in58.2 in
Row 1 Hip Room54.5 in55.1 in
Row 1 Legroom43.7 in42.1 in
Row 2 Headroom38.0 in37.9 in
Row 2 Shoulder Room56.3 in56.9 in
Row 2 Hip Room54.7 in54.6 in
Row 2 Legroom37.8 in39.2 in
Cargo Volume15.0 ft316.0 ft3

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See a complete comparison of Kia Optima vs. Toyota Avalon specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

Option Package Details
Toyota Avalon XLE Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune Audio System
FeatureValueRequested?
Unbranded, 9 speakers350No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100No
App support0No
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
SMS text-to-speech reader25No
Total Requested80059%
Total Not Requested55041%

Option Package Details
Toyota Avalon XLE Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Avalon Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Avalon Hybrid XLE Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune Audio System
FeatureValueRequested?
Unbranded, 9 speakers350No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100No
App support0No
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
SMS text-to-speech reader25No
Total Requested80059%
Total Not Requested55041%

Option Package Details
Toyota Avalon Hybrid XLE Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Avalon Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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