Kia Optima Kia Optima 2010 Toyota Avalon Toyota Avalon 2009

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $11,951

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,329

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020092009
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $32,145 $35,185
Base Invoice $19,620 $28,607 $31,312
Premium Package 2,200    
Navigation system 1,200 2,940 2,000
Preferred Accessory Package   347 347
Heated front seats   440  
Satellite radio   449 449
Premium Package 1,960    
Navigation system 1,075 2,405 1,700
Preferred Accessory Package   236 236
Heated front seats   352  
Satellite radio   359 359
Options (change) 3,400 4,176 2,796
Options (change) 3,035 3,352 2,295
Destination 695 720 720
Total Price $25,090 $37,041 $38,701
Total Invoice $23,350 $32,679 $34,327

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $11,406
TrueDelta Adjusted Invoice Difference: $8,950
Model Year201020092009
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4268hp V6268hp V6
TransmissionT5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7360, 12360, 12
Tire (rear if not all the same)215/50-17215/55-17215/55-17
Total Price$25,090$37,041$38,701
Adjustments for Features0-430-2,205
Feature-Adjusted Total Price$25,090$36,611$36,496
Cost Above Minimum$0$115$0
Total Invoice$23,350$32,679$34,327
Adjustments for Features0-379-1,956
Feature-Adjusted Total Invoice$23,350$32,300$32,371
Cost Above Minimum$0$0$71

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year201020092009
ModelOptimaAvalonAvalon
TrimEXXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Sunshade, rear, power  $225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Full-size spare tire $225$225
Knee airbag, driver $75$75
Temporary spare tire$150  
Cargo Management 
Cargo mat $40$40
Cargo net $40$40
Overhead sunglass holder$25  
Rear seat pass-through $100$100
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers  $175
Rear air vents $100$100
Variable intermittent wipers$75$75 
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Infotainment 
Bluetooth cell phone link $100$100
CD changer, in-dash $325$325
CD player$125  
USB port$25  
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror  $75
Interior ambient lighting$150  
Turn signals on or near mirrors$25 $25
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Folding second row seats$300  
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat  $200
Power lumbar adjuster, driver seat $100$100
Power thigh support length adjuster, driver seat  $100
Total Value of Features$2,250$2,680$4,455
Value of Feature Adjustments$0$430$2,205
Value of Feature Adjustments0-379-1,956

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20102009
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase107.1 in111.0 in
Length189.0 in197.2 in
Width71.1 in72.8 in
Height58.3 in58.5 in
Curb Weight3,158 lb.3,496 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room57.1 in59.4 in
Row 1 Hip Room54.5 in55.8 in
Row 1 Legroom43.7 in41.3 in
Row 2 Headroom38.0 in37.5 in
Row 2 Shoulder Room56.3 in58.2 in
Row 2 Hip Room54.7 in56.2 in
Row 2 Legroom37.8 in40.9 in
Cargo Volume15.0 ft314.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunshade, rear125Yes
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

Option Package Details
Toyota Avalon XLS

Navigation system
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100No
Voice control for nav and audio100No
JBL, 360W, 12 speakers (with subwoofer)350No
Total Requested60052%
Total Not Requested55048%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

Option Package Details
Toyota Avalon Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Total Requested60086%
Total Not Requested10014%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

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