Kia Optima Kia Optima 2010 Toyota Avalon Toyota Avalon 2007

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $10,546

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $8,040

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010200720072007
ModelOptimaAvalonAvalonAvalon
TrimEXTouringXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $29,125 $31,325 $34,065
Base Invoice $19,620 $26,022 $27,565 $29,976
Premium Package 2,200      
Navigation system 1,200 4,005 2,540 1,900
Preferred Accessory Package   347 347 347
Stability control   1,090 1,090 650
Satellite radio   449 449 449
Premium Package 1,960      
Navigation system 1,075 3,281 2,105 1,625
Preferred Accessory Package   236 236 236
Stability control   872 872 520
Satellite radio   359 359 359
Options (change) 3,400 5,891 4,426 3,346
Options (change) 3,035 4,748 3,572 2,740
Destination 695 620 620 620
Total Price $25,090 $35,636 $36,371 $38,031
Total Invoice $23,350 $31,390 $31,757 $33,336

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,841
TrueDelta Adjusted Invoice Difference: $7,419
Model Year2010200720072007
ModelOptimaAvalonAvalonAvalon
TrimEXTouringXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4268hp V6268hp V6268hp V6
TransmissionT5T5T5T5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7360, 12360, 12360, 12
Tire (rear if not all the same)215/50-17215/55-17215/55-17215/55-17
Total Price$25,090$35,636$36,371$38,031
Adjustments for Features0-705-255-2,030
Feature-Adjusted Total Price$25,090$34,931$36,116$36,001
Cost Above Minimum$0$0$1,185$1,070
Total Invoice$23,350$31,390$31,757$33,336
Adjustments for Features0-621-223-1,779
Feature-Adjusted Total Invoice$23,350$30,769$31,534$31,557
Cost Above Minimum$0$0$765$788

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year2010200720072007
ModelOptimaAvalonAvalonAvalon
TrimEXTouringXLSLimited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000$1000
FWD$0$0$0$0
Accessories 
Power-adjustable pedals$125   
Proximity key   $250
Sunshade, rear$125   
Sunshade, rear, power   $225
Universal garage door opener$100 $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0   
Knee airbag, driver $75$75$75
Tire-pressure monitor$75   
Cargo Management 
Cargo mat $40$40$40
Cargo net $40$40$40
Overhead sunglass holder$25   
Rear seat pass-through $100$100$100
Climate Control 
Dual-zone climate control $125$125$125
Rain-sensing wipers   $175
Rear air vents $100$100$100
Variable intermittent wipers$75$75$75 
Exterior 
Bodyside moldings$75   
Bright-finished exhaust tip(s) $25$25$25
Rear spoiler $200  
Infotainment 
Aux input$50   
CD changer, in-dash $325$325$325
CD player$125   
MP3-compatible player$50   
Voice control for nav and audio $100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75$75
Auto-dimming passenger-side mirror   $75
Auto-dimming rearview mirror$150 $150$150
Compass$0 $0$0
Turn signals on or near mirrors$25  $25
Xenon HID headlights $500 $500
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Folding second row seats$300   
Manual lumbar adjuster, driver seat$50   
Manual recliner, second row seats $75$75$75
Memory system, driver seat   $200
Power lumbar adjuster, driver seat $100$100$100
Power lumbar adjuster, passenger seat $100$100$100
Power thigh support length adjuster, driver seat   $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0  
Total Value of Features$2,350$3,055$2,605$4,380
Value of Feature Adjustments$0$705$255$2,030
Value of Feature Adjustments0-621-223-1,779

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20102007
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase107.1 in111.0 in
Length189.0 in197.2 in
Width71.1 in72.8 in
Height58.3 in58.5 in
Curb Weight3,158 lb.3,491 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room57.1 in59.4 in
Row 1 Hip Room54.5 in55.8 in
Row 1 Legroom43.7 in41.3 in
Row 2 Headroom38.0 in37.5 in
Row 2 Shoulder Room56.3 in58.2 in
Row 2 Hip Room54.7 in56.2 in
Row 2 Legroom37.8 in40.9 in
Cargo Volume15.0 ft314.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Heated front seats200Yes
Sunroof900Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

Option Package Details
Toyota Avalon Touring

Stability control
FeatureValueRequested?
Stability control400Yes
Traction control100Yes
Brake assist50Yes
Heated front seats200Yes
Total Requested750100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Heated mirrors25Yes
Sunroof900Yes
CD changer, in-dash200No
Auto-dimming driver-side mirror75No
JBL, 360W, 12 speakers (with subwoofer)350No
Total Requested152568%
Total Not Requested72532%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo net40No
Cargo mat40No
First-aid kit15No
Total Requested7544%
Total Not Requested9556%

Option Package Details
Toyota Avalon XLS

Stability control
FeatureValueRequested?
Stability control400Yes
Traction control100Yes
Brake assist50Yes
Heated front seats200Yes
Total Requested750100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
JBL, 360W, 12 speakers (with subwoofer)350No
Total Requested60057%
Total Not Requested45043%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

Option Package Details
Toyota Avalon Limited

Stability control
FeatureValueRequested?
Stability control400Yes
Traction control100Yes
Brake assist50Yes
Total Requested550100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Total Requested60086%
Total Not Requested10014%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
First-aid kit15No
Total Requested7558%
Total Not Requested5542%

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