| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius v Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius v Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $11,390 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $10,455 | |||
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| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius v |
| Trim | EX | SX | Five |
| Body | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Base Price | $20,995 | $21,975 | $30,140 |
| Base Invoice | $19,620 | $20,370 | $28,058 |
| Navigation system | 1,200 | 1,200 | |
| Premium Package | 2,200 | 2,000 | |
| Advanced Technology Package | 5,580 | ||
| Navigation system | 1,075 | 1,075 | |
| Premium Package | 1,960 | 1,790 | |
| Advanced Technology Package | 4,987 | ||
| Options (change) | 3,400 | 3,200 | 5,580 |
| Options (change) | 3,035 | 2,865 | 4,987 |
| Destination | 695 | 695 | 760 |
| Total Price | $25,090 | $25,870 | $36,480 |
| Total Invoice | $23,350 | $23,930 | $33,805 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $9,390 | |||
| TrueDelta Adjusted Invoice Difference: $8,602 | |||
| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius v |
| Trim | EX | SX | Five |
| Body | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Engine | 175hp I4 | 175hp I4 | 98hp I4 H |
| Transmission | T5 | T5 | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | 120, 8 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 215/50-17 |
| Total Price | $25,090 | $25,870 | $36,480 |
| Adjustments for Features | -50 | 0 | -2,050 |
| Feature-Adjusted Total Price | $25,040 | $25,870 | $34,430 |
| Cost Above Minimum | $0 | $830 | $0 |
| Total Invoice | $23,350 | $23,930 | $33,805 |
| Adjustments for Features | -47 | 0 | -1,900 |
| Feature-Adjusted Total Invoice | $23,303 | $23,930 | $31,905 |
| Cost Above Minimum | $0 | $627 | $0 |
Features Comparison: Kia Optima vs. Toyota Prius v
| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius v |
| Trim | EX | SX | Five |
| Body | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| CVT | $1000 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Cruise control | $150 | $150 | |
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | $250 | |
| Semi-automated parking system | $500 | ||
| Sunshade, rear | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Knee airbag, driver | $75 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Cargo Management | |||
| Cargo cover | $75 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Climate Control | |||
| Rear wiper | $175 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Bodyside moldings | $75 | $75 | |
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| Bluetooth cell phone link | $100 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| SMS text-to-speech reader | $25 | ||
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | ||
| Voice control for nav and audio | $100 | ||
| Instruments, Lights, and Mirrors | |||
| Compass | $0 | $0 | |
| Digital instruments | $0 | ||
| Headlight washers | $50 | ||
| Interior ambient lighting | $150 | $150 | |
| LED headlights | $1000 | ||
| Tachometer | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | $100 | |
| Floor mats | $75 | $75 | |
| Leather seating surfaces | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual fore-aft adjuster, second row seats | $75 | ||
| Manual height adjuster, driver seat | $50 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Manual recliner, second row seats | $75 | ||
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $4,650 | $4,600 | $6,650 |
| Value of Feature Adjustments | $50 | $0 | $2,050 |
| Value of Feature Adjustments | -47 | 0 | -1,900 |
Specifications Comparison: Kia Optima vs. Toyota Prius v
| Model Year | 2010 | 2012 |
| Model | Optima | Prius v |
| Body | 4dr Sedan | 4dr Wagon |
| Wheelbase | 107.1 in | 109.4 in |
| Length | 189.0 in | 181.7 in |
| Width | 71.1 in | 69.9 in |
| Height | 58.3 in | 62.0 in |
| Curb Weight | 3,158 lb. | 3,275 lb. |
| Fuel Capacity | 16.4 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 39.6 in |
| Row 1 Shoulder Room | 57.1 in | 55.9 in |
| Row 1 Hip Room | 54.5 in | 53.5 in |
| Row 1 Legroom | 43.7 in | 41.3 in |
| Row 2 Headroom | 38.0 in | 38.6 in |
| Row 2 Shoulder Room | 56.3 in | 55.2 in |
| Row 2 Hip Room | 54.7 in | 53.5 in |
| Row 2 Legroom | 37.8 in | 35.9 in |
| Cargo Volume, Minimum | 15.0 ft3 | 34.3 ft3 |
| Cargo Volume, Maximum | 15.0 | 67.3 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 44% |
| Total Not Requested | 1400 | 56% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 56% |
| Total Not Requested | 875 | 44% |
Option Package Details
Toyota Prius v Five
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | No |
| Telematics service, such as OnStar | 200 | No |
| DVD-compatible player | 0 | No |
| Panoramic sunroof | 1200 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Parking guidance system - active | 500 | No |
| JBL, 120W, 8 speakers | 350 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2700 | 100% |
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