Kia Optima Kia Optima 2006 Toyota Prius v Toyota Prius v 2012
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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $20,705

Kia Optima EX   
Difference: $15,775

Lowest Total Invoice: $19,074

Kia Optima EX   
Difference: $14,731

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062012
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Base Price $19,100 $30,140
Base Invoice $17,605 $28,058
Antilock brakes (ABS) 795  
Rear spoiler 220  
Advanced Technology Package   5,580
Antilock brakes (ABS) 710  
Rear spoiler 169  
Advanced Technology Package   4,987
Options (change) 1,015 5,580
Options (change) 879 4,987
Destination 590 760
Total Price $20,705 $36,480
Total Invoice $19,074 $33,805

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,700
TrueDelta Adjusted Invoice Difference: $9,101
Model Year20062012
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Engine138hp I498hp I4 H
TransmissionT4CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 6120, 8
Tire (rear if not all the same)205/60-15215/50-17
Total Price$20,705$36,480
Adjustments for Features0-6,075
Feature-Adjusted Total Price$20,705$30,405
Total Invoice$19,074$33,805
Adjustments for Features0-5,630
Feature-Adjusted Total Invoice$19,074$28,175

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20062012
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Proximity key $250
Semi-automated parking system $500
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Knee airbag, driver $75
Radar- or camera-based collision preparation system $0
Rearview camera $200
Side curtain airbags $350
Stability control $400
Tire-pressure monitor $75
Traction control $100
Cargo Management 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Overhead sunglass holder $25
Climate Control 
Interior air filter $0
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Bodyside moldings$75 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
Audio controls on steering wheel $125
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
DVD-compatible player $0
HD radio $50
MP3-compatible player $50
Navigation system $600
Satellite radio $200
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Digital instruments $0
Headlight washers $50
LED headlights $1000
Outside temperature display $50
Tachometer$75 
Trip computer $150
Seats and Interior Trim 
Heated front seats $200
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$3,050$9,125
Value of Feature Adjustments$0$6,075
Value of Feature Adjustments0-5,630

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See a complete comparison of Kia Optima vs. Toyota Prius v features.

Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20062012
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase106.3 in109.4 in
Length185.8 in181.7 in
Width71.5 in69.9 in
Height55.5 in62.0 in
Curb Weight3,282 lb.3,275 lb.
Fuel Capacity17.2 gal.11.9 gal.
Row 1 Headroom39.0 in39.6 in
Row 1 Shoulder Room56.9 in55.9 in
Row 1 Hip Room55.8 in53.5 in
Row 1 Legroom43.3 in41.3 in
Row 2 Headroom37.6 in38.6 in
Row 2 Shoulder Room55.7 in55.2 in
Row 2 Hip Room54.4 in53.5 in
Row 2 Legroom36.2 in35.9 in
Cargo Volume,
Minimum		13.6 ft334.3 ft3
Cargo Volume,
Maximum		13.667.3 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius v specs.

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
DVD-compatible player0No
Panoramic sunroof1200No
Radar- or camera-based collision preparation system0No
Parking guidance system - active500No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2700100%

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