The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,790 Kia Optima EX | ||
Difference: $14,769 | ||
Lowest Total Invoice: $19,139 Kia Optima EX | ||
Difference: $13,770 | ||
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Model Year | 2006 | 2017 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Base Price | $19,100 | $30,935 |
Base Invoice | $17,605 | $28,798 |
Antilock brakes (ABS) | 795 | |
Rear spoiler | 220 | |
Floor mats | 85 | 225 |
Advanced Technology Package | 3,335 | |
Bodyside moldings | 179 | |
Antilock brakes (ABS) | 710 | |
Rear spoiler | 169 | |
Floor mats | 65 | 140 |
Advanced Technology Package | 2,988 | |
Bodyside moldings | 98 | |
Options (change) | 1,100 | 3,739 |
Options (change) | 944 | 3,226 |
Destination | 590 | 885 |
Total Price | $20,790 | $35,559 |
Total Invoice | $19,139 | $32,909 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $8,379 | ||
TrueDelta Adjusted Invoice Difference: $7,856 | ||
Model Year | 2006 | 2017 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Engine | 138hp I4 | 98hp I4 H |
Transmission | T4 | CVT |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 120, 6 | 120, 8 |
Tire (rear if not all the same) | 205/60-15 | 215/50-17 |
Total Price | $20,790 | $35,559 |
Adjustments for Features | 0 | -6,390 |
Feature-Adjusted Total Price | $20,790 | $29,169 |
Total Invoice | $19,139 | $32,909 |
Adjustments for Features | 0 | -5,914 |
Feature-Adjusted Total Invoice | $19,139 | $26,995 |
Model Year | 2006 | 2017 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Transmission and Drivetrain | ||
4-speed manually-shiftable automatic | $900 | |
CVT | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Cruise control | $150 | |
Proximity key | $250 | |
Tilt steering wheel, manual | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Brake assist | $50 | |
Knee airbag, driver | $75 | |
Lane departure warning | $200 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Side curtain airbags | $350 | |
Stability control | $400 | |
Tire-pressure monitor | $75 | |
Traction control | $100 | |
Cargo Management | ||
Cargo cover | $75 | |
Cargo mat | $40 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Overhead sunglass holder | $25 | |
Climate Control | ||
Interior air filter | $0 | |
Rear wiper | $175 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
App support | $0 | |
Audio controls on steering wheel | $125 | |
Aux input | $50 | |
Bluetooth audio streaming | $25 | |
Bluetooth cell phone link | $100 | |
Cassette player | $50 | |
DVD-compatible player | $0 | |
HD radio | $50 | |
MP3-compatible player | $50 | |
Navigation system | $600 | |
Satellite radio | $200 | |
Siri Eyes Free support | $0 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming headlights | $200 | |
Digital instruments | $0 | |
LED headlights | $1000 | |
Outside temperature display | $50 | |
Tachometer | $75 | |
Trip computer | $150 | |
Seats and Interior Trim | ||
Heated front seats | $200 | |
Leather-wrapped steering wheel | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Power lumbar adjuster, driver seat | $100 | |
Synthetic leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $2,575 | $8,965 |
Value of Feature Adjustments | $0 | $6,390 |
Value of Feature Adjustments | 0 | -5,914 |
Model Year | 2006 | 2017 |
Model | Optima | Prius v |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 106.3 in | 109.4 in |
Length | 185.8 in | 181.7 in |
Width | 71.5 in | 69.9 in |
Height | 55.5 in | 62.0 in |
Curb Weight | 3,282 lb. | 3,275 lb. |
Fuel Capacity | 17.2 gal. | 11.9 gal. |
Row 1 Headroom | 39.0 in | 39.6 in |
Row 1 Shoulder Room | 56.9 in | 55.9 in |
Row 1 Hip Room | 55.8 in | 53.5 in |
Row 1 Legroom | 43.3 in | 41.3 in |
Row 2 Headroom | 37.6 in | 38.6 in |
Row 2 Shoulder Room | 55.7 in | 55.2 in |
Row 2 Hip Room | 54.4 in | 53.5 in |
Row 2 Legroom | 36.2 in | 35.9 in |
Cargo Volume, Minimum | 13.6 ft3 | 34.3 ft3 |
Cargo Volume, Maximum | 13.6 | 67.3 ft3 |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | No |
Telematics service, such as OnStar | 200 | No |
Panoramic sunroof | 1200 | No |
Auto-dimming headlights | 200 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | No |
JBL, 120W, 8 speakers | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2600 | 100% |