Kia Optima Kia Optima 2006 Toyota Prius v Toyota Prius v 2017

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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $20,790

Kia Optima EX   
Difference: $14,769

Lowest Total Invoice: $19,139

Kia Optima EX   
Difference: $13,770

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062017
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Base Price $19,100 $30,935
Base Invoice $17,605 $28,798
Antilock brakes (ABS) 795  
Rear spoiler 220  
Floor mats 85 225
Advanced Technology Package   3,335
Bodyside moldings   179
Antilock brakes (ABS) 710  
Rear spoiler 169  
Floor mats 65 140
Advanced Technology Package   2,988
Bodyside moldings   98
Options (change) 1,100 3,739
Options (change) 944 3,226
Destination 590 885
Total Price $20,790 $35,559
Total Invoice $19,139 $32,909

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,379
TrueDelta Adjusted Invoice Difference: $7,856
Model Year20062017
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Engine138hp I498hp I4 H
TransmissionT4CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 6120, 8
Tire (rear if not all the same)205/60-15215/50-17
Total Price$20,790$35,559
Adjustments for Features0-6,390
Feature-Adjusted Total Price$20,790$29,169
Total Invoice$19,139$32,909
Adjustments for Features0-5,914
Feature-Adjusted Total Invoice$19,139$26,995

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20062017
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Rearview camera $200
Side curtain airbags $350
Stability control $400
Tire-pressure monitor $75
Traction control $100
Cargo Management 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Overhead sunglass holder $25
Climate Control 
Interior air filter $0
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
Audio controls on steering wheel $125
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
DVD-compatible player $0
HD radio $50
MP3-compatible player $50
Navigation system $600
Satellite radio $200
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Digital instruments $0
LED headlights $1000
Outside temperature display $50
Tachometer$75 
Trip computer $150
Seats and Interior Trim 
Heated front seats $200
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power lumbar adjuster, driver seat $100
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,575$8,965
Value of Feature Adjustments$0$6,390
Value of Feature Adjustments0-5,914

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Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20062017
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase106.3 in109.4 in
Length185.8 in181.7 in
Width71.5 in69.9 in
Height55.5 in62.0 in
Curb Weight3,282 lb.3,275 lb.
Fuel Capacity17.2 gal.11.9 gal.
Row 1 Headroom39.0 in39.6 in
Row 1 Shoulder Room56.9 in55.9 in
Row 1 Hip Room55.8 in53.5 in
Row 1 Legroom43.3 in41.3 in
Row 2 Headroom37.6 in38.6 in
Row 2 Shoulder Room55.7 in55.2 in
Row 2 Hip Room54.4 in53.5 in
Row 2 Legroom36.2 in35.9 in
Cargo Volume,
Minimum
13.6 ft334.3 ft3
Cargo Volume,
Maximum
13.667.3 ft3

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Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2600100%

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