| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $22,090 Kia Optima EX | |||||
| Difference: $4,944 | |||||
Lowest Total Invoice: $20,159 Kia Optima EX | |||||
| Difference: $5,059 | |||||
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| Model Year | 2006 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | EX | XLE | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Base Price | $19,100 | $25,500 | $28,790 | $30,905 | $34,750 |
| Base Invoice | $17,605 | $23,844 | $26,919 | $28,897 | $32,491 |
| Antilock brakes (ABS) | 795 | ||||
| Rear spoiler | 220 | ||||
| Floor mats | 85 | 225 | 225 | ||
| 2.7L V6 | 1,300 | ||||
| Universal garage door opener | 349 | 349 | |||
| Antilock brakes (ABS) | 710 | ||||
| Rear spoiler | 169 | ||||
| Floor mats | 65 | 140 | 140 | ||
| 2.7L V6 | 1,020 | ||||
| Universal garage door opener | 274 | 274 | |||
| Options (change) | 2,400 | 574 | 349 | 225 | 0 |
| Options (change) | 1,964 | 414 | 274 | 140 | 0 |
| Destination | 590 | 960 | 960 | 960 | 960 |
| Total Price | $22,090 | $27,034 | $30,099 | $32,090 | $35,710 |
| Total Invoice | $20,159 | $25,218 | $28,153 | $29,997 | $33,451 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $79 | |||||
| TrueDelta Adjusted Invoice Difference: $521 | |||||
| Model Year | 2006 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | EX | XLE | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Engine | 170hp V6 | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 |
| Transmission | T4 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 20/27 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG |
| Audio (watts, speakers) | 120, 6 | ?, 6 | ?, 6 | ?, 6 | 576, 11 |
| Tire (rear if not all the same) | 205/55-16 | 225/65-17 | 235/55-18 | 235/55-18 | 235/55-18 |
| Total Price | $22,090 | $27,034 | $30,099 | $32,090 | $35,710 |
| Adjustments for Features | 0 | -4,865 | -6,875 | -9,165 | -9,900 |
| Feature-Adjusted Total Price | $22,090 | $22,169 | $23,224 | $22,925 | $25,810 |
| Cost Above Minimum | $0 | $0 | $1,055 | $756 | $3,641 |
| Total Invoice | $20,159 | $25,218 | $28,153 | $29,997 | $33,451 |
| Adjustments for Features | 0 | -4,538 | -6,431 | -8,567 | -9,274 |
| Feature-Adjusted Total Invoice | $20,159 | $20,680 | $21,722 | $21,430 | $24,177 |
| Cost Above Minimum | $0 | $0 | $1,042 | $750 | $3,497 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2006 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | EX | XLE | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||||
| 4-speed manually-shiftable automatic | $900 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Adaptive cruise control | $600 | $600 | $600 | $600 | |
| Cruise control | $150 | ||||
| Hands-free trunk or liftgate | $100 | ||||
| Heated steering wheel | $100 | ||||
| Power liftgate | $350 | $350 | |||
| Proximity key | $250 | $250 | |||
| Tilt steering wheel, manual | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||||
| Around view cameras | $500 | ||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | |||
| Brake assist | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | |||
| Forward collision warning | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | |||
| Obstacle detection, rear | $250 | $250 | |||
| Pedestrian detection | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | ||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | $75 | |
| Traction control | $100 | $100 | $100 | $100 | |
| Trailer sway control | $25 | $25 | $25 | ||
| Cargo Management | |||||
| Cargo cover | $75 | $75 | $75 | $75 | |
| Cargo mat | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Roof rails | $250 | $250 | $250 | ||
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Interior air filter | $0 | $0 | $0 | $0 | |
| Rear wiper | $175 | $175 | $175 | $175 | |
| Exterior | |||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | |
| Bodyside moldings | $75 | ||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | |
| Infotainment | |||||
| App support | $0 | $0 | |||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | ||||
| DVD-compatible player | $0 | $0 | |||
| HD radio | $50 | $50 | $50 | ||
| MP3-compatible player | $50 | $50 | $50 | $50 | |
| Navigation app | $50 | ||||
| Navigation system | $600 | $600 | |||
| Satellite radio | $200 | $200 | $200 | ||
| Siri Eyes Free support | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | ||||
| Traffic + travel information | $25 | $25 | $25 | ||
| Voice control for audio system | $25 | $25 | |||
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | |
| Compass | $0 | $0 | $0 | $0 | |
| LED headlights, single projector or low beam only | $750 | $750 | $750 | ||
| Outside temperature display | $50 | $50 | $50 | $50 | |
| Spotter mirror(s) | $50 | $50 | |||
| Trip computer | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||
| Heated front seats | $200 | $200 | $200 | ||
| Manual height adjuster, driver seat | $50 | ||||
| Manual lumbar adjuster, driver seat | $50 | ||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | |||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | $0 | $0 | ||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | ||
| Chrome-coated alloy wheels | $600 | $600 | |||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $2,125 | $6,990 | $9,000 | $11,290 | $12,025 |
| Value of Feature Adjustments | $0 | $4,865 | $6,875 | $9,165 | $9,900 |
| Value of Feature Adjustments | 0 | -4,538 | -6,431 | -8,567 | -9,274 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2006 | 2017 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 106.3 in | 104.7 in |
| Length | 185.8 in | 183.5 in |
| Width | 71.5 in | 72.6 in |
| Height | 55.5 in | 65.9 in |
| Curb Weight | 3,279 lb. | 3,455 lb. |
| Fuel Capacity | 17.2 gal. | 15.9 gal. |
| Row 1 Headroom | 39.0 in | 39.8 in |
| Row 1 Shoulder Room | 56.9 in | 57.3 in |
| Row 1 Hip Room | 55.8 in | 54.3 in |
| Row 1 Legroom | 43.3 in | 42.6 in |
| Row 2 Headroom | 37.6 in | 38.9 in |
| Row 2 Shoulder Room | 55.7 in | 55.4 in |
| Row 2 Hip Room | 54.4 in | 48.9 in |
| Row 2 Legroom | 36.2 in | 37.2 in |
| Cargo Volume, Minimum | 13.6 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 13.6 | 73.4 ft3 |
Option Package Details
Toyota RAV4 XLE
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota RAV4 SE
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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