The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,720 Kia Optima EX | ||
Difference: $13,760 | ||
Lowest Total Invoice: $21,085 Kia Optima EX | ||
Difference: $12,720 | ||
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Model Year | 2008 | 2012 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Base Price | $19,895 | $30,140 |
Base Invoice | $18,510 | $28,058 |
Premium Package | 1,300 | |
Stability control | 650 | |
Rear spoiler | 200 | |
Advanced Technology Package | 5,580 | |
Premium Package | 1,160 | |
Stability control | 580 | |
Rear spoiler | 160 | |
Advanced Technology Package | 4,987 | |
Options (change) | 2,150 | 5,580 |
Options (change) | 1,900 | 4,987 |
Destination | 675 | 760 |
Total Price | $22,720 | $36,480 |
Total Invoice | $21,085 | $33,805 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $10,535 | ||
TrueDelta Adjusted Invoice Difference: $9,731 | ||
Model Year | 2008 | 2012 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Engine | 162hp I4 | 98hp I4 H |
Transmission | T5 | CVT |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 120, 8 |
Tire (rear if not all the same) | 205/60-16 | 215/50-17 |
Total Price | $22,720 | $36,480 |
Adjustments for Features | 0 | -3,225 |
Feature-Adjusted Total Price | $22,720 | $33,255 |
Total Invoice | $21,085 | $33,805 |
Adjustments for Features | 0 | -2,989 |
Feature-Adjusted Total Invoice | $21,085 | $30,816 |
Model Year | 2008 | 2012 |
Model | Optima | Prius v |
Trim | EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
CVT | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Cruise control | $150 | |
Proximity key | $250 | |
Semi-automated parking system | $500 | |
Brakes, Airbags, and Other Safety | ||
Knee airbag, driver | $75 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Cargo Management | ||
Cargo cover | $75 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Climate Control | ||
Rear wiper | $175 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Bodyside moldings | $75 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
App support | $0 | |
Bluetooth audio streaming | $25 | |
Bluetooth cell phone link | $100 | |
CD changer, in-dash | $325 | |
CD player | $125 | |
DVD-compatible player | $0 | |
HD radio | $50 | |
Navigation system | $600 | |
Satellite radio | $200 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
USB port | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Digital instruments | $0 | |
Headlight washers | $50 | |
LED headlights | $1000 | |
Tachometer | $75 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Floor mats | $75 | |
Heated front seats | $200 | |
Leather seating surfaces | $900 | |
Leather-wrapped steering wheel | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual height adjuster, driver seat | $50 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Power fore-aft adjuster, driver seat | $100 | |
Power height adjuster, driver seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, driver seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Synthetic leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $4,375 | $7,600 |
Value of Feature Adjustments | $0 | $3,225 |
Value of Feature Adjustments | 0 | -2,989 |
Model Year | 2008 | 2012 |
Model | Optima | Prius v |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 107.1 in | 109.4 in |
Length | 186.4 in | 181.7 in |
Width | 71.1 in | 69.9 in |
Height | 58.3 in | 62.0 in |
Curb Weight | 3,143 lb. | 3,275 lb. |
Fuel Capacity | 17.0 gal. | 11.9 gal. |
Row 1 Headroom | 39.8 in | 39.6 in |
Row 1 Shoulder Room | 57.1 in | 55.9 in |
Row 1 Hip Room | 54.5 in | 53.5 in |
Row 1 Legroom | 43.7 in | 41.3 in |
Row 2 Headroom | 38.0 in | 38.6 in |
Row 2 Shoulder Room | 56.3 in | 55.2 in |
Row 2 Hip Room | 54.7 in | 53.5 in |
Row 2 Legroom | 37.8 in | 35.9 in |
Cargo Volume, Minimum | 14.8 ft3 | 34.3 ft3 |
Cargo Volume, Maximum | 14.8 | 67.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | No |
Telematics service, such as OnStar | 200 | No |
DVD-compatible player | 0 | No |
Panoramic sunroof | 1200 | No |
Radar- or camera-based collision preparation system | 0 | No |
Parking guidance system - active | 500 | No |
JBL, 120W, 8 speakers | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2700 | 100% |