Kia Optima Kia Optima 2008 Toyota Prius v Toyota Prius v 2015

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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $22,720

Kia Optima EX   
Difference: $12,779

Lowest Total Invoice: $21,085

Kia Optima EX   
Difference: $11,764

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082015
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Base Price $19,895 $30,935
Base Invoice $18,510 $28,798
Stability control 650  
Premium Package 1,300  
Rear spoiler 200  
Advanced Technology Package   3,335
Bodyside moldings   179
Floor mats   225
Stability control 580  
Premium Package 1,160  
Rear spoiler 160  
Advanced Technology Package   2,988
Bodyside moldings   98
Floor mats   140
Options (change) 2,150 3,739
Options (change) 1,900 3,226
Destination 675 825
Total Price $22,720 $35,499
Total Invoice $21,085 $32,849

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,164
TrueDelta Adjusted Invoice Difference: $8,419
Model Year20082015
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Engine162hp I498hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7120, 8
Tire (rear if not all the same)205/60-16215/50-17
Total Price$22,720$35,499
Adjustments for Features0-3,615
Feature-Adjusted Total Price$22,720$31,884
Total Invoice$21,085$32,849
Adjustments for Features0-3,345
Feature-Adjusted Total Invoice$21,085$29,504

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20082015
ModelOptimaPrius v
TrimEXFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Proximity key $250
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Rearview camera $200
Cargo Management 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Climate Control 
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
Bluetooth audio streaming $25
Bluetooth cell phone link $100
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Navigation system $600
Satellite radio $200
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
USB port $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Digital instruments $0
LED headlights $1000
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates$100 
Heated front seats $200
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power lumbar adjuster, driver seat $100
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$3,825$7,440
Value of Feature Adjustments$0$3,615
Value of Feature Adjustments0-3,345

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Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20082015
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase107.1 in109.4 in
Length186.4 in181.7 in
Width71.1 in69.9 in
Height58.3 in62.0 in
Curb Weight3,143 lb.3,275 lb.
Fuel Capacity17.0 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.1 in55.9 in
Row 1 Hip Room54.5 in53.5 in
Row 1 Legroom43.7 in41.3 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in55.2 in
Row 2 Hip Room54.7 in53.5 in
Row 2 Legroom37.8 in35.9 in
Cargo Volume,
Minimum
14.8 ft334.3 ft3
Cargo Volume,
Maximum
14.867.3 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2600100%

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