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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $11,784

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $10,440

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020122012
ModelOptima4Runner4Runner
TrimEXSR5Limited
Body4dr Sedan4dr SUV4dr SUV
Base Price $20,995 $31,090 $38,595
Base Invoice $19,620 $28,603 $35,508
Premium Package 2,200 4,775  
Navigation system 1,200    
Floor mats   199 199
Premium Package 1,960 4,251  
Navigation system 1,075    
Floor mats   126 126
Options (change) 3,400 4,974 199
Options (change) 3,035 4,377 126
Destination 695 810 810
Total Price $25,090 $36,874 $39,604
Total Invoice $23,350 $33,790 $36,444

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,189
TrueDelta Adjusted Invoice Difference: $8,062
Model Year201020122012
ModelOptima4Runner4Runner
TrimEXSR5Limited
Body4dr Sedan4dr SUV4dr SUV
Engine175hp I4270hp V6270hp V6
TransmissionT5T5T5
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)22/32 MPG17/23 MPG17/23 MPG
Audio (watts, speakers)360, 7?, 8?, 8
Tire (rear if not all the same)215/50-17265/70-17245/60-20
Total Price$25,090$36,874$39,604
Adjustments for Features0-2,595-3,920
Feature-Adjusted Total Price$25,090$34,279$35,684
Cost Above Minimum$0$0$1,405
Total Invoice$23,350$33,790$36,444
Adjustments for Features0-2,378-3,607
Feature-Adjusted Total Invoice$23,350$31,412$32,837
Cost Above Minimum$0$0$1,425

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year201020122012
ModelOptima4Runner4Runner
TrimEXSR5Limited
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0  
RWD $0$0
Accessories 
AC power outlet $100$100
Power retractable rear window $350$350
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Full-size spare tire $225$225
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Obstacle detection, rear $250 
Rearview camera $200$200
Rollover sensor $50$50
Temporary spare tire$150  
Cargo Management 
Cargo mat $40$40
Class III trailer hitch $250$250
Roof rails $250$250
Trailering equipment (7 wire) $150$150
Climate Control 
Automatic climate control, front$200 $200
Dual-zone climate control  $125
Rear air vents $100$100
Rear wiper $175$175
Drivetrain 
Limited-slip rear differential $300$300
Exterior 
Bodyside moldings$75  
Deep-tinted rear windows $275$275
Rear bumper protector $40$40
Rear spoiler $200$200
Skid plates $150$150
Tow hook(s), front $40$40
Wheel-lip moldings $75$75
Infotainment 
App support $0$0
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
HD radio $50$50
SMS text-to-speech reader $25$25
Telematics service, such as OnStar  $200
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 $150
Automatic headlights$125 $125
Automatic-off headlights $25 
Heated mirrors$25 $25
Interior ambient lighting$150  
Turn signals on or near mirrors$25 $25
Seats and Interior Trim 
Door sill trim plates$100  
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Power lumbar adjuster, driver seat $100$100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers  $500
Sport suspension (upgrade)  $0
Total Value of Features$2,300$4,895$6,220
Value of Feature Adjustments$0$2,595$3,920
Value of Feature Adjustments0-2,378-3,607

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20102012
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length189.0 in189.9 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,197 lb.4,400 lb.
Fuel Capacity16.4 gal.24.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		15.0 ft39.0 ft3
Cargo Volume,
Behind R2		15.046.3 ft3
Cargo Volume,
Maximum		15.088.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Heated front seats200Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

Option Package Details
Toyota 4Runner SR5

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Leather-wrapped steering wheel150Yes
Rearview camera200No
Interior lights, additional0No
Sunroof900Yes
AC power outlet100No
Navigation system600Yes
Audio controls on steering wheel125Yes
Voice control for nav and audio100No
HD radio50No
SMS text-to-speech reader25No
Traffic + travel information25No
App support0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested342587%
Total Not Requested50013%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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