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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $31,795

Kia Optima SX   
Difference: $6,943

Lowest Total Invoice: $29,608

Kia Optima SX   
Difference: $4,868

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182007
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Base Price $30,500 $34,350
Base Invoice $28,380 $30,674
Universal garage door opener 350  
Cargo net 50 49
Side curtain airbags   650
Floor mats   184
Rear spoiler   200
Sunroof   900
4.7L V8   1,760
Universal garage door opener 291  
Cargo net 42 34
Side curtain airbags   559
Floor mats   112
Rear spoiler   160
Sunroof   720
4.7L V8   1,572
Options (change) 400 3,743
Options (change) 333 3,157
Destination 895 645
Total Price $31,795 $38,738
Total Invoice $29,608 $34,476

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,403
TrueDelta Adjusted Invoice Difference: $6,228
Model Year20182007
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Engine245hp I4260hp V8
TransmissionT6A5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)22/31 MPG17/20 MPG
Audio (watts, speakers)?, 6160, 6
Tire (rear if not all the same)235/45-18265/60-18
Total Price$31,795$38,738
Adjustments for Features-1,4600
Feature-Adjusted Total Price$30,335$38,738
Total Invoice$29,608$34,476
Adjustments for Features-1,3600
Feature-Adjusted Total Invoice$28,248$34,476

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20182007
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed automatic $900
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Proximity key$250 
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Knee airbag, driver$75 
Obstacle detection, rear$250 
Rearview camera$200 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo shelf, height-adjustable $100
Class III trailer hitch $250
Roof rack $300
Trailering equipment (7 wire) $150
Climate Control 
Rear wiper $175
Drivetrain 
Limited-slip rear differential $300
Exterior 
Black exterior trim (optional)$0 
Bodyside cladding $350
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Running boards $350
Skid plates $150
Sunroof $900
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
CD player $125
MP3-compatible player $50
Rear seat audio controls $25
Satellite radio$200 
SMS text-to-speech reader$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Power 4-way lumbar adjuster, driver seat$150 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,950$5,490
Value of Feature Adjustments$1,460$0
Value of Feature Adjustments-1,3600

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20182007
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in189.2 in
Width73.2 in75.2 in
Height57.7 in69.3 in
Curb Weight3,494 lb.4,255 lb.
Fuel Capacity18.5 gal.23.0 gal.
Row 1 Headroom39.8 in39.7 in
Row 1 Shoulder Room58.1 in58.0 in
Row 1 Hip Room56.0 in55.3 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.8 in39.1 in
Row 2 Shoulder Room56.4 in57.2 in
Row 2 Hip Room56.0 in55.4 in
Row 2 Legroom35.6 in34.6 in
Row 3 Headroom0.0 in32.9 in
Row 3 Shoulder Room0.0 in56.7 in
Row 3 Hip Room0.0 in48.4 in
Row 3 Legroom0.0 in24.1 in
Cargo Volume,
Minimum		15.9 ft312.0 ft3
Cargo Volume,
Behind R2		15.936.6 ft3
Cargo Volume,
Maximum		15.975.1 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Toyota 4Runner Limited

Side curtain airbags
FeatureValueRequested?
Side curtain airbags350Yes
Front side airbags350Yes
Rollover sensor50Yes
Total Requested750100%
Total Not Requested00%

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