Kia Optima Kia Optima 2010 Toyota Prius c Toyota Prius c 2016

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $24,160

Toyota Prius c Three   
Difference: $930

Lowest Total Invoice: $22,487

Toyota Prius c Three   
Difference: $863

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020162016
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Base Price $20,995 $21,975 $21,785 $24,495
Base Invoice $19,620 $20,370 $20,280 $22,802
Navigation system 1,200 1,200    
Premium Package 2,200 2,000    
Alloy wheels     390  
Toyota Safety Sense     300  
Sunroof     850  
Navigation system 1,075 1,075    
Premium Package 1,960 1,790    
Alloy wheels     348  
Toyota Safety Sense     267  
Sunroof     757  
Options (change) 3,400 3,200 1,540 0
Options (change) 3,035 2,865 1,372 0
Destination 695 695 835 835
Total Price $25,090 $25,870 $24,160 $25,330
Total Invoice $23,350 $23,930 $22,487 $23,637

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $800
TrueDelta Adjusted Invoice Difference: $742
Model Year2010201020162016
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Engine175hp I4175hp I473hp I4 H73hp I4 H
TransmissionT5T5CVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7360, 7?, 6?, 6
Tire (rear if not all the same)215/50-17215/50-17175/65-15175/65-15
Total Price$25,090$25,870$24,160$25,330
Adjustments for Features-380-330-2500
Feature-Adjusted Total Price$24,710$25,540$23,910$25,330
Cost Above Minimum$0$830$0$1,420
Total Invoice$23,350$23,930$22,487$23,637
Adjustments for Features-354-305-2330
Feature-Adjusted Total Invoice$22,996$23,625$22,254$23,637
Cost Above Minimum$0$629$0$1,383

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year2010201020162016
ModelOptimaOptimaPrius cPrius c
TrimEXSXThreeFour
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000  
CVT  $1000$1000
FWD$0$0$0$0
Accessories 
Power-adjustable pedals$125   
Proximity key $250$250$250
Sunshade, rear$125$125  
Universal garage door opener$100$100  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Automatic braking, high-speed or partial  $200 
Forward collision warning  $200 
Knee airbag, driver  $75$75
Lane departure warning  $200 
Radar- or camera-based collision preparation system  $0 
Rearview camera   $200
Seat cushion airbag, driver  $75$75
Seat cushion airbag, passenger  $75$75
Cargo Management 
Cargo cover  $75$75
Overhead sunglass holder$25$25  
Climate Control 
Rear wiper  $175$175
Engine / Motor 
Automatic start / stop  $150$150
Exterior 
Bodyside moldings$75$75  
Rear spoiler  $200$200
Infotainment 
App support  $0$0
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
DVD-compatible player  $0$0
HD radio  $50$50
Siri Eyes Free support  $0$0
SMS text-to-speech reader  $25$25
Traffic + travel information  $25$25
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200 
Auto-dimming rearview mirror$150$150  
Automatic headlights$125$125  
Compass$0$0  
Detailed driving style feedback  $100$100
Digital instruments  $0$0
Fog lights$125$125 $125
Heated mirrors$25$25 $25
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Interior ambient lighting$150$150  
Large energy flow and fuel economy display  $25$25
LED headlights, single projector or low beam only  $750$750
Tachometer$75$75  
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Seats and Interior Trim 
Aluminum trim $100  
Center armrest(s), second row$50$50  
Door sill trim plates$100$100  
Floor mats$75$75  
Heated front seats$200$200 $200
Leather seating surfaces$900   
Leather-wrapped steering wheel$150$150  
Manual height adjuster, driver seat  $50$50
Manual lumbar adjuster, driver seat$50$50  
Metal pedals $75  
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat$100$100  
Power fore-aft adjuster, passenger seat$100$100  
Power height adjuster, driver seat$100$100  
Power recliner, driver seat$100$100  
Power recliner, passenger seat$100$100  
Power tilt adjuster, driver seat$100$100  
Synthetic leather seating surfaces   $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls $100  
Total Value of Features$4,475$4,425$4,345$4,095
Value of Feature Adjustments$380$330$250$0
Value of Feature Adjustments-354-305-2330

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20102016
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase107.1 in100.4 in
Length189.0 in157.3 in
Width71.1 in66.7 in
Height58.3 in57.3 in
Curb Weight3,158 lb.2,497 lb.
Fuel Capacity16.4 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in52.3 in
Row 1 Hip Room54.5 in51.0 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in37.0 in
Row 2 Shoulder Room56.3 in51.7 in
Row 2 Hip Room54.7 in50.8 in
Row 2 Legroom37.8 in35.0 in
Cargo Volume,
Minimum
15.0 ft317.1 ft3
Cargo Volume,
Maximum
15.00.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110056%
Total Not Requested87544%

Option Package Details
Toyota Prius c Three

Toyota Safety Sense
FeatureValueRequested?
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Total Requested00%
Total Not Requested800100%

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