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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $25,840

Kia Optima EX   
Difference: $12,134

Lowest Total Invoice: $23,870

Kia Optima EX   
Difference: $10,665

Calculate Payments

  Down Payment Interest Rate Term
Model Year200920122012
ModelOptimaHighlanderHighlander
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Base Price $20,690 $32,845 $35,745
Base Invoice $19,255 $29,987 $32,635
Premium Package 1,300    
Convenience Package 970    
Navigation system 1,200 2,650 2,650
2.7L V6 1,005    
3.5L V6   1,155  
Bodyside moldings   199 199
Floor mats   315 315
Premium Package 1,160    
Convenience Package 865    
Navigation system 1,075 2,359 2,359
2.7L V6 840    
3.5L V6   1,054  
Bodyside moldings   125 125
Floor mats   200 200
Options (change) 4,475 4,319 3,164
Options (change) 3,940 3,738 2,684
Destination 675 810 810
Total Price $25,840 $37,974 $39,719
Total Invoice $23,870 $34,535 $36,129

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,679
TrueDelta Adjusted Invoice Difference: $7,523
Model Year200920122012
ModelOptimaHighlanderHighlander
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Engine194hp V6270hp V6270hp V6
TransmissionT5T5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/28 MPG18/24 MPG18/24 MPG
Audio (watts, speakers)360, 7?, 9?, 9
Tire (rear if not all the same)215/50-17245/65-17245/55-19
Total Price$25,840$37,974$39,719
Adjustments for Features0-3,455-4,530
Feature-Adjusted Total Price$25,840$34,519$35,189
Cost Above Minimum$0$0$670
Total Invoice$23,870$34,535$36,129
Adjustments for Features0-3,142-4,121
Feature-Adjusted Total Invoice$23,870$31,393$32,008
Cost Above Minimum$0$0$615

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year200920122012
ModelOptimaHighlanderHighlander
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0$0$0
Accessories 
Power liftgate $350$350
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Brakes, Airbags, and Other Safety 
Full-size spare tire $225$225
Knee airbag, driver $75$75
Rearview camera $200$200
Rollover sensor $50$50
Side curtain airbags$350  
Side curtain airbags, three rows $500$500
Temporary spare tire$150  
Cargo Management 
Cargo cover $75$75
Cargo mat $40$40
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Removable second-row console $200$200
Roof rails $250$250
Climate Control 
Automatic climate control, front$200 $200
Dual-zone climate control  $125
Rear air vents with automatic controls  $250
Rear air vents with manual controls $150 
Rear HVAC unit $400$400
Rear wiper $175$175
Wiper de-icer $25$25
Exterior 
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows $275$275
Rear bumper protector $40$40
Rear spoiler $200$200
Infotainment 
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD changer, in-dash $325$325
CD player$125  
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Compass$0  
Conversation mirror $25$25
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Door sill trim plates$100 $100
Folding third row seats $600$600
Manual fore-aft adjuster, second row seats $75$75
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Power fore-aft adjuster, passenger seat$100 $100
Power lumbar adjuster, driver seat $100$100
Power recliner, passenger seat$100 $100
Power thigh support length adjuster, driver seat  $100
Stowable center seat, second row $150$150
Total Value of Features$2,500$5,955$7,030
Value of Feature Adjustments$0$3,455$4,530
Value of Feature Adjustments0-3,142-4,121

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20092012
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length189.0 in188.4 in
Width71.1 in75.2 in
Height58.3 in68.1 in
Curb Weight3,294 lb.4,045 lb.
Fuel Capacity16.4 gal.19.2 gal.
Row 1 Headroom39.8 in40.6 in
Row 1 Shoulder Room57.1 in59.7 in
Row 1 Hip Room54.5 in56.7 in
Row 1 Legroom43.7 in43.2 in
Row 2 Headroom38.0 in40.1 in
Row 2 Shoulder Room56.3 in59.5 in
Row 2 Hip Room54.7 in56.5 in
Row 2 Legroom37.8 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum		15.0 ft310.3 ft3
Cargo Volume,
Behind R2		15.042.3 ft3
Cargo Volume,
Maximum		15.095.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

Option Package Details
Toyota Highlander SE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Voice control for nav and audio100No
JBL, 9 speakers (with subwoofer)350No
Total Requested60048%
Total Not Requested65052%
3.5L V6
DOHC-4v
270 hp@6200
248 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
270 hp@6200
248 lb-ft@4700		1000Yes
5-speed manually-shiftable automatic0Yes
Total Requested1000100%
Total Not Requested00%

Option Package Details
Toyota Highlander Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Voice control for nav and audio100No
JBL, 9 speakers (with subwoofer)350No
Total Requested60048%
Total Not Requested65052%

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