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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $10,126

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $8,018

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092007
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $20,690 $30,810
Base Invoice $19,255 $27,421
Premium Package 1,300  
Convenience Package 970  
Navigation system 1,200 2,000
Extra Value Package   960
Floor mats   106
Heated front seats   440
Premium Package 1,160  
Convenience Package 865  
Navigation system 1,075 1,700
Extra Value Package   864
Floor mats   66
Heated front seats   352
Options (change) 3,470 3,506
Options (change) 3,100 2,982
Destination 675 645
Total Price $24,835 $34,961
Total Invoice $23,030 $31,048

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,476
TrueDelta Adjusted Invoice Difference: $6,553
Model Year20092007
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Engine175hp I4215hp V6
TransmissionT5A5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/32 MPG19/25 MPG
Audio (watts, speakers)360, 7?, 8
Tire (rear if not all the same)215/50-17225/65-17
Total Price$24,835$34,961
Adjustments for Features0-1,650
Feature-Adjusted Total Price$24,835$33,311
Total Invoice$23,030$31,048
Adjustments for Features0-1,465
Feature-Adjusted Total Invoice$23,030$29,583

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20092007
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
5-speed automatic $900
FWD$0$0
Accessories 
Power-adjustable pedals$125 
Sunshade, rear$125 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Rollover sensor $50
Cargo Management 
Cargo cover $75
Roof rack $300
Climate Control 
Rear air vents with manual controls $150
Rear heater $150
Rear wiper $175
Wiper de-icer $25
Exterior 
Deep-tinted rear windows $275
Rear spoiler $200
Infotainment 
Aux input$50 
Cassette player $50
CD changer, in-dash $325
CD player$125 
MP3-compatible player$50 
Satellite radio$200 
Instruments, Lights, and Mirrors 
Compass$0 
Trip computer$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Folding third row seats $600
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power lumbar adjuster, driver seat $100
Total Value of Features$2,150$3,800
Value of Feature Adjustments$0$1,650
Value of Feature Adjustments0-1,465

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20092007
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase107.1 in106.9 in
Length189.0 in184.6 in
Width71.1 in71.9 in
Height58.3 in67.9 in
Curb Weight3,197 lb.3,649 lb.
Fuel Capacity16.4 gal.19.1 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room57.1 in57.9 in
Row 1 Hip Room54.5 in55.1 in
Row 1 Legroom43.7 in40.7 in
Row 2 Headroom38.0 in39.8 in
Row 2 Shoulder Room56.3 in57.0 in
Row 2 Hip Room54.7 in54.9 in
Row 2 Legroom37.8 in36.4 in
Row 3 Headroom0.0 in32.3 in
Row 3 Shoulder Room0.0 in53.2 in
Row 3 Hip Room0.0 in39.8 in
Row 3 Legroom0.0 in30.2 in
Cargo Volume,
Minimum		15.0 ft310.5 ft3
Cargo Volume,
Behind R2		15.039.7 ft3
Cargo Volume,
Maximum		15.080.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

Option Package Details
Toyota Highlander Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Total Requested60075%
Total Not Requested20025%
Extra Value Package
FeatureValueRequested?
Leather seating surfaces900Yes
Sunroof900Yes
CD changer, in-dash200No
Total Requested180090%
Total Not Requested20010%

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