Kia Optima Kia Optima 2010 Toyota RAV4 EV Toyota RAV4 EV 2013

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Kia Optima vs. Toyota RAV4 EV Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 EV Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $18,055

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $17,803

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102013
ModelOptimaOptimaRAV4 EV
TrimEXSXBase
Body4dr Sedan4dr Sedan4dr SUV
Base Price $20,995 $21,975 $49,800
Base Invoice $19,620 $20,370 $47,808
Navigation system 1,200 1,200  
Premium Package 2,200 2,000  
Navigation system 1,075 1,075  
Premium Package 1,960 1,790  
Options (change) 3,400 3,200 0
Options (change) 3,035 2,865 0
Destination 695 695 845
Gas Tax 0 0 -7,500
Total Price $25,090 $25,870 $43,145
Total Invoice $23,350 $23,930 $41,153

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 EV dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4 EV

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $18,445
TrueDelta Adjusted Invoice Difference: $18,166
Model Year201020102013
ModelOptimaOptimaRAV4 EV
TrimEXSXBase
Body4dr Sedan4dr Sedan4dr SUV
Engine175hp I4175hp I4154hp E
TransmissionT5T5A1
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7360, 7?, 6
Tire (rear if not all the same)215/50-17215/50-17225/65-17
Total Price$25,090$25,870$43,145
Adjustments for Features-390-3400
Feature-Adjusted Total Price$24,700$25,530$43,145
Cost Above Minimum$0$830$0
Total Invoice$23,350$23,930$41,153
Adjustments for Features-363-3150
Feature-Adjusted Total Invoice$22,987$23,615$41,153
Cost Above Minimum$0$628$0

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Features Comparison: Kia Optima vs. Toyota RAV4 EV

Model Year201020102013
ModelOptimaOptimaRAV4 EV
TrimEXSXBase
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000 
1-speed automatic  $800
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key $250$250
Sunshade, rear$125$125 
Brakes, Airbags, and Other Safety 
Rollover sensor  $50
Temporary spare tire$150$150 
Climate Control 
Dual-zone climate control  $125
Rear wiper  $175
Engine / Motor 
10 kW onboard charger  $750
42 kWh battery pack  $0
Exterior 
Bodyside moldings$75$75 
Deep-tinted rear windows  $275
Rear bumper protector  $40
Rear spoiler  $200
Sunroof$900$900 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
DVD-compatible player  $0
HD radio  $50
MP3-compatible player$50$50 
SMS text-to-speech reader  $25
Telematics service, such as OnStar  $200
Traffic + travel information  $25
USB port$25$25 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Fog lights$125$125 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights, single projector or low beam only  $750
Power-folding mirrors  $50
Tachometer$75$75 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Aluminum trim $100 
Door sill trim plates$100$100 
Floor mats$75$75 
Leather seating surfaces$900  
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat  $50
Manual lumbar adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Metal pedals $75 
Partial leather seating sufaces $450 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$4,750$4,700$4,360
Value of Feature Adjustments$390$340$0
Value of Feature Adjustments-363-3150

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Specifications Comparison: Kia Optima vs. Toyota RAV4 EV

Model Year20102013
ModelOptimaRAV4 EV
Body4dr Sedan4dr SUV
Wheelbase107.1 in104.7 in
Length189.0 in180.1 in
Width71.1 in71.5 in
Height58.3 in66.3 in
Curb Weight3,158 lb.4,033 lb.
Fuel Capacity16.4 gal.0.0 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room54.5 in53.8 in
Row 1 Legroom43.7 in41.8 in
Row 2 Headroom38.0 in39.7 in
Row 2 Shoulder Room56.3 in55.3 in
Row 2 Hip Room54.7 in52.4 in
Row 2 Legroom37.8 in38.3 in
Cargo Volume,
Minimum
15.0 ft337.2 ft3
Cargo Volume,
Maximum
15.073.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Heated front seats200Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested2008%
Total Not Requested230092%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested20010%
Total Not Requested177590%

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