The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | |||
Difference: $18,055 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
Difference: $17,803 | |||
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Model Year | 2010 | 2010 | 2013 |
Model | Optima | Optima | RAV4 EV |
Trim | EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $20,995 | $21,975 | $49,800 |
Base Invoice | $19,620 | $20,370 | $47,808 |
Navigation system | 1,200 | 1,200 | |
Premium Package | 2,200 | 2,000 | |
Navigation system | 1,075 | 1,075 | |
Premium Package | 1,960 | 1,790 | |
Options (change) | 3,400 | 3,200 | 0 |
Options (change) | 3,035 | 2,865 | 0 |
Destination | 695 | 695 | 845 |
Gas Tax | 0 | 0 | -7,500 |
Total Price | $25,090 | $25,870 | $43,145 |
Total Invoice | $23,350 | $23,930 | $41,153 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 EV dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $18,445 | |||
TrueDelta Adjusted Invoice Difference: $18,166 | |||
Model Year | 2010 | 2010 | 2013 |
Model | Optima | Optima | RAV4 EV |
Trim | EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 175hp I4 | 175hp I4 | 154hp E |
Transmission | T5 | T5 | A1 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 360, 7 | ?, 6 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 225/65-17 |
Total Price | $25,090 | $25,870 | $43,145 |
Adjustments for Features | -390 | -340 | 0 |
Feature-Adjusted Total Price | $24,700 | $25,530 | $43,145 |
Cost Above Minimum | $0 | $830 | $0 |
Total Invoice | $23,350 | $23,930 | $41,153 |
Adjustments for Features | -363 | -315 | 0 |
Feature-Adjusted Total Invoice | $22,987 | $23,615 | $41,153 |
Cost Above Minimum | $0 | $628 | $0 |
Model Year | 2010 | 2010 | 2013 |
Model | Optima | Optima | RAV4 EV |
Trim | EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | $1000 | |
1-speed automatic | $800 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Sunshade, rear | $125 | $125 | |
Brakes, Airbags, and Other Safety | |||
Rollover sensor | $50 | ||
Temporary spare tire | $150 | $150 | |
Climate Control | |||
Dual-zone climate control | $125 | ||
Rear wiper | $175 | ||
Engine / Motor | |||
10 kW onboard charger | $750 | ||
42 kWh battery pack | $0 | ||
Exterior | |||
Bodyside moldings | $75 | $75 | |
Deep-tinted rear windows | $275 | ||
Rear bumper protector | $40 | ||
Rear spoiler | $200 | ||
Sunroof | $900 | $900 | |
Infotainment | |||
App support | $0 | ||
Bluetooth audio streaming | $25 | ||
Bluetooth cell phone link | $100 | ||
DVD-compatible player | $0 | ||
HD radio | $50 | ||
MP3-compatible player | $50 | $50 | |
SMS text-to-speech reader | $25 | ||
Telematics service, such as OnStar | $200 | ||
Traffic + travel information | $25 | ||
USB port | $25 | $25 | |
Voice control for nav and audio | $100 | ||
Instruments, Lights, and Mirrors | |||
Automatic headlights | $125 | $125 | |
Automatic-off headlights | $25 | ||
Compass | $0 | $0 | |
Detailed driving style feedback | $100 | ||
Digital instruments | $0 | ||
Fog lights | $125 | $125 | |
Illuminated visor mirror, driver | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | |
Interior ambient lighting | $150 | $150 | |
Large energy flow and fuel economy display | $25 | ||
LED headlights, single projector or low beam only | $750 | ||
Power-folding mirrors | $50 | ||
Tachometer | $75 | $75 | |
Visor mirror, driver | $10 | ||
Visor mirror, passenger | $10 | ||
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Door sill trim plates | $100 | $100 | |
Floor mats | $75 | $75 | |
Leather seating surfaces | $900 | ||
Manual fore-aft adjuster, second row seats | $75 | ||
Manual height adjuster, driver seat | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | |
Manual recliner, second row seats | $75 | ||
Metal pedals | $75 | ||
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $4,750 | $4,700 | $4,360 |
Value of Feature Adjustments | $390 | $340 | $0 |
Value of Feature Adjustments | -363 | -315 | 0 |
Model Year | 2010 | 2013 |
Model | Optima | RAV4 EV |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 104.7 in |
Length | 189.0 in | 180.1 in |
Width | 71.1 in | 71.5 in |
Height | 58.3 in | 66.3 in |
Curb Weight | 3,158 lb. | 4,033 lb. |
Fuel Capacity | 16.4 gal. | 0.0 gal. |
Row 1 Headroom | 39.8 in | 40.8 in |
Row 1 Shoulder Room | 57.1 in | 57.1 in |
Row 1 Hip Room | 54.5 in | 53.8 in |
Row 1 Legroom | 43.7 in | 41.8 in |
Row 2 Headroom | 38.0 in | 39.7 in |
Row 2 Shoulder Room | 56.3 in | 55.3 in |
Row 2 Hip Room | 54.7 in | 52.4 in |
Row 2 Legroom | 37.8 in | 38.3 in |
Cargo Volume, Minimum | 15.0 ft3 | 37.2 ft3 |
Cargo Volume, Maximum | 15.0 | 73.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 200 | 8% |
Total Not Requested | 2300 | 92% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 200 | 10% |
Total Not Requested | 1775 | 90% |