Land Rover Discovery Land Rover Discovery 2018 Kia Optima Kia Optima 2018

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Land Rover Discovery vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Land Rover Discovery vs. Kia Optima Invoice Comparison

Lowest Total Price: $37,270

Kia Optima SX   
Difference: $31,855

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelDiscoveryDiscoveryOptima
TrimHSEHSE LuxurySX
Body4dr SUV4dr SUV4dr Sedan
Base Price $58,490 $65,490 $30,500
Drive Pro Package 2,400 2,400  
Vision Assist Package 1,020 1,020  
Luxury Climate Comfort Package 3,540    
Diamond-turned 21-inch wheels 1,735    
Lane departure warning 130 130  
Fog lights 105    
Metallic paint (extra cost) 710 710  
Technology Package     3,000
Universal garage door opener     350
Limited Package     2,100
Remote start     425
Drive Pro Package 0 0  
Vision Assist Package 0 0  
Luxury Climate Comfort Package 0    
Diamond-turned 21-inch wheels 0    
Lane departure warning 0 0  
Fog lights 0    
Metallic paint (extra cost) 0 0  
Technology Package     2,727
Universal garage door opener     291
Limited Package     1,925
Remote start     353
Options (change) 9,640 4,260 5,875
Options (change) 0 0 5,296
Destination 995 995 895
Total Price $69,125 $70,745 $37,270

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Land Rover Discovery vs. Kia Optima

Lowest Adjusted Price: Kia Optima SX
Lowest Adjusted Invoice: Land Rover Discovery HSE Luxury
TrueDelta Adjusted Price Difference: $23,705
TrueDelta Adjusted Invoice Difference: $33,713
Model Year201820182018
ModelDiscoveryDiscoveryOptima
TrimHSEHSE LuxurySX
Body4dr SUV4dr SUV4dr Sedan
Engine340hp V6340hp V6245hp I4
TransmissionT8T8T6
DrivetrainAWDAWD w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)380, 11825, 15630, 10
Tire (rear if not all the same)275/45-21255/50-20235/45-18
Total Price$69,125$70,745$37,270
Adjustments for Features-5,720-9,7700
Feature-Adjusted Total Price$63,405$60,975$37,270
Cost Above Minimum$2,430$0$0

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Features Comparison: Land Rover Discovery vs. Kia Optima

Model Year201820182018
ModelDiscoveryDiscoveryOptima
TrimHSEHSE LuxurySX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
AWD$1700  
AWD w/low range $2200 
FWD  $0
Accessories 
Adaptive cruise control, all-speed  $850
Adaptive cruise control, all-speed, road sign aware$1000$1000 
Hands-free trunk or liftgate$100$100 
Proximity trunk or liftgate opener  $125
Rear bumper seat, power$50$50 
Remote app$25$25 
Remote climate control$25$25 
Remote start  $150
Remote start via app$75$75 
Remote window/roof operation$15$15 
Sunshades, second row  $125
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Blind spot collision prevention$150$150 
Driver drowsiness monitor$150$150 
Hill descent control$250$250 
Knee airbag, driver  $75
Lane departure prevention, steering-based$200$200 
Low traction launch mode$0$0 
Obstacle detection, front$150$150 
Side curtain airbags$350 $350
Side curtain airbags, three rows $500 
Terrain selector$200$200 
Torque vectoring, brake-based$100$100 
Trailer sway control$25$25 
Vehicle health reports  $0
Wide-view front camera$150$150 
Wide-view rear camera$0$0 
Cargo Management 
Cargo mat  $40
Trailer guidance$100$100 
Climate Control 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents  $100
Rear air vents with automatic controls$250$250 
Rear dual-zone climate control$125  
Rear HVAC unit$400  
Rear wiper$175$175 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Active grille shutters$0$0 
Bodyside cladding (gray/black)$250$250 
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows$275$275 
Glass roof panel(s)$300$300 
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Sunroof, large$1100$1100 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Wheel-lip moldings$75$75 
Infotainment 
4G LTE connectivity$0$0 
Android Auto support  $100
Apple CarPlay support  $100
CD player$125$125 
DVD-compatible player$0$0 
Media drive$15$15 
MP3-compatible player$50$50 
Off-road navigation system$0$0 
Rear seat USB outlets (optional)$0$0 
Surround sound $250$250
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Voice recorder$0$0 
Wi-Fi hotspot$50$50 
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Cornering lights$50$50 
Fog light, rear$100$100 
Headlight washers$50$50 
Interior ambient lighting$150 $150
Interior ambient lighting, configurable $150 
Large color reconfigurable instrument cluster display$250$250 
Mirror tilt-down in reverse$25$25 
Road sign information$75$75 
Seats and Interior Trim 
Configure second-row seats from instrument panel $50 
Configure second-row seats via remote app $25 
Configure third-row seats from instrument panel $50 
Configure third-row seats via remote app $25 
Cooled or ventilated front seats$300 $300
Cooled or ventilated second row seats$200  
Door sill trim plates$100$100 
Folding second row seats$300 $300
Leather door panel trim $250 
Manual fore-aft adjuster, second row seats$75$75 
Manual recliner, second row seats$75  
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150 
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat$100 $100
Power recliner, second row seats $150 
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Power-folding second row seats $700 
Power-folding third row seats $1000 
Upholstered instrument panel, leather $1000 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable $1000 
Alloy wheels $350 
Chrome-plated alloy wheels  $850
Electronic systems calibration selector  $200
Performance steering system (optional)  $0
Polished alloy wheels$350  
Sport suspension (upgrade)  $0
Total Value of Features$13,035$17,085$7,315
Value of Feature Adjustments$5,720$9,770$0
Value of Feature Adjustments-82-1370

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Specifications Comparison: Land Rover Discovery vs. Kia Optima

Model Year20182018
ModelDiscoveryOptima
Body4dr SUV4dr Sedan
Wheelbase115.0 in110.4 in
Length195.6 in191.1 in
Width78.7 in73.2 in
Height73.5 in57.7 in
Curb Weight4,836 lb.3,220 lb.
Fuel Capacity23.5 gal.18.5 gal.
Row 1 Headroom39.4 in39.8 in
Row 1 Shoulder Room0.0 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom39.0 in45.5 in
Row 2 Headroom39.0 in37.8 in
Row 2 Shoulder Room0.0 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom37.6 in35.6 in
Cargo Volume,
Minimum
45.0 ft315.9 ft3
Cargo Volume,
Maximum
82.7 ft315.9 ft3

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Option Package Details
Land Rover Discovery HSE

Drive Pro Package
FeatureValueRequested?
Lane departure prevention, steering-based200No
Blind spot collision prevention150No
Adaptive cruise control, all-speed, road sign aware850No
Road sign information75No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Driver drowsiness monitor150No
Total Requested30017%
Total Not Requested142583%
Vision Assist Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming driver-side mirror75No
Cornering lights50No
Auto-dimming headlights200Yes
Auto-dimming passenger-side mirror75No
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Total Requested65065%
Total Not Requested35035%
Luxury Climate Comfort Package
FeatureValueRequested?
Rear HVAC unit400No
Cooled or ventilated front seats300Yes
Cooled or ventilated second row seats200No
Rear dual-zone climate control125No
Heated windshield washer nozzles15No
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested80052%
Total Not Requested74048%
Diamond-turned 21-inch wheels
FeatureValueRequested?
Polished alloy wheels0Yes
275/45WR21 tires400No
Total Requested00%
Total Not Requested400100%

Option Package Details
Land Rover Discovery HSE Luxury

Drive Pro Package
FeatureValueRequested?
Lane departure prevention, steering-based200No
Blind spot collision prevention150No
Adaptive cruise control, all-speed, road sign aware850No
Road sign information75No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Driver drowsiness monitor150No
Total Requested30017%
Total Not Requested142583%
Vision Assist Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming driver-side mirror75No
Cornering lights50No
Auto-dimming headlights200Yes
Auto-dimming passenger-side mirror75No
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Total Requested65065%
Total Not Requested35035%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested272589%
Total Not Requested35011%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

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