| 1 | 0 | 3 | 4 | 3 | 4 |
Land Rover Discovery vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Land Rover Discovery vs. Kia Optima Invoice Comparison
Lowest Total Price: $37,270 Kia Optima SX | |||
| Difference: $31,855 | |||
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| Model Year | 2018 | 2018 | 2018 |
| Model | Discovery | Discovery | Optima |
| Trim | HSE | HSE Luxury | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $58,490 | $65,490 | $30,500 |
| Drive Pro Package | 2,400 | 2,400 | |
| Vision Assist Package | 1,020 | 1,020 | |
| Luxury Climate Comfort Package | 3,540 | ||
| Diamond-turned 21-inch wheels | 1,735 | ||
| Lane departure warning | 130 | 130 | |
| Fog lights | 105 | ||
| Metallic paint (extra cost) | 710 | 710 | |
| Technology Package | 3,000 | ||
| Universal garage door opener | 350 | ||
| Limited Package | 2,100 | ||
| Remote start | 425 | ||
| Drive Pro Package | 0 | 0 | |
| Vision Assist Package | 0 | 0 | |
| Luxury Climate Comfort Package | 0 | ||
| Diamond-turned 21-inch wheels | 0 | ||
| Lane departure warning | 0 | 0 | |
| Fog lights | 0 | ||
| Metallic paint (extra cost) | 0 | 0 | |
| Technology Package | 2,727 | ||
| Universal garage door opener | 291 | ||
| Limited Package | 1,925 | ||
| Remote start | 353 | ||
| Options (change) | 9,640 | 4,260 | 5,875 |
| Options (change) | 0 | 0 | 5,296 |
| Destination | 995 | 995 | 895 |
| Total Price | $69,125 | $70,745 | $37,270 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Land Rover Discovery dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Land Rover Discovery vs. Kia Optima
| Lowest Adjusted Price: Kia Optima SX | |||
| Lowest Adjusted Invoice: Land Rover Discovery HSE Luxury | |||
| TrueDelta Adjusted Price Difference: $23,705 | |||
| TrueDelta Adjusted Invoice Difference: $33,713 | |||
| Model Year | 2018 | 2018 | 2018 |
| Model | Discovery | Discovery | Optima |
| Trim | HSE | HSE Luxury | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 340hp V6 | 340hp V6 | 245hp I4 |
| Transmission | T8 | T8 | T6 |
| Drivetrain | AWD | AWD w/4L | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 380, 11 | 825, 15 | 630, 10 |
| Tire (rear if not all the same) | 275/45-21 | 255/50-20 | 235/45-18 |
| Total Price | $69,125 | $70,745 | $37,270 |
| Adjustments for Features | -5,720 | -9,770 | 0 |
| Feature-Adjusted Total Price | $63,405 | $60,975 | $37,270 |
| Cost Above Minimum | $2,430 | $0 | $0 |
Features Comparison: Land Rover Discovery vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 |
| Model | Discovery | Discovery | Optima |
| Trim | HSE | HSE Luxury | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| AWD | $1700 | ||
| AWD w/low range | $2200 | ||
| FWD | $0 | ||
| Accessories | |||
| Adaptive cruise control, all-speed | $850 | ||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | |
| Hands-free trunk or liftgate | $100 | $100 | |
| Proximity trunk or liftgate opener | $125 | ||
| Rear bumper seat, power | $50 | $50 | |
| Remote app | $25 | $25 | |
| Remote climate control | $25 | $25 | |
| Remote start | $150 | ||
| Remote start via app | $75 | $75 | |
| Remote window/roof operation | $15 | $15 | |
| Sunshades, second row | $125 | ||
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot collision prevention | $150 | $150 | |
| Driver drowsiness monitor | $150 | $150 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, driver | $75 | ||
| Lane departure prevention, steering-based | $200 | $200 | |
| Low traction launch mode | $0 | $0 | |
| Obstacle detection, front | $150 | $150 | |
| Side curtain airbags | $350 | $350 | |
| Side curtain airbags, three rows | $500 | ||
| Terrain selector | $200 | $200 | |
| Torque vectoring, brake-based | $100 | $100 | |
| Trailer sway control | $25 | $25 | |
| Vehicle health reports | $0 | ||
| Wide-view front camera | $150 | $150 | |
| Wide-view rear camera | $0 | $0 | |
| Cargo Management | |||
| Cargo mat | $40 | ||
| Trailer guidance | $100 | $100 | |
| Climate Control | |||
| Heated windshield washer nozzles | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | ||
| Rear air vents with automatic controls | $250 | $250 | |
| Rear dual-zone climate control | $125 | ||
| Rear HVAC unit | $400 | ||
| Rear wiper | $175 | $175 | |
| Variable intermittent wipers | $75 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Active grille shutters | $0 | $0 | |
| Bodyside cladding (gray/black) | $250 | $250 | |
| Bright-finished exhaust tip(s) | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |
| Glass roof panel(s) | $300 | $300 | |
| Laminated front side windows | $200 | ||
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Sunroof, large | $1100 | $1100 | |
| Tow hook(s), front | $40 | $40 | |
| Tow hook(s), rear | $25 | $25 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| 4G LTE connectivity | $0 | $0 | |
| Android Auto support | $100 | ||
| Apple CarPlay support | $100 | ||
| CD player | $125 | $125 | |
| DVD-compatible player | $0 | $0 | |
| Media drive | $15 | $15 | |
| MP3-compatible player | $50 | $50 | |
| Off-road navigation system | $0 | $0 | |
| Rear seat USB outlets (optional) | $0 | $0 | |
| Surround sound | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Voice recorder | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | |
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Cornering lights | $50 | $50 | |
| Fog light, rear | $100 | $100 | |
| Headlight washers | $50 | $50 | |
| Interior ambient lighting | $150 | $150 | |
| Interior ambient lighting, configurable | $150 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| Mirror tilt-down in reverse | $25 | $25 | |
| Road sign information | $75 | $75 | |
| Seats and Interior Trim | |||
| Configure second-row seats from instrument panel | $50 | ||
| Configure second-row seats via remote app | $25 | ||
| Configure third-row seats from instrument panel | $50 | ||
| Configure third-row seats via remote app | $25 | ||
| Cooled or ventilated front seats | $300 | $300 | |
| Cooled or ventilated second row seats | $200 | ||
| Door sill trim plates | $100 | $100 | |
| Folding second row seats | $300 | $300 | |
| Leather door panel trim | $250 | ||
| Manual fore-aft adjuster, second row seats | $75 | $75 | |
| Manual recliner, second row seats | $75 | ||
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | ||
| Power lumbar adjuster, driver seat | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | |
| Power recliner, second row seats | $150 | ||
| Power seatback bolsters, driver seat | $100 | ||
| Power seatback bolsters, passenger seat | $100 | ||
| Power-folding second row seats | $700 | ||
| Power-folding third row seats | $1000 | ||
| Upholstered instrument panel, leather | $1000 | ||
| Wood trim | $300 | $300 | |
| Suspension, Wheels, and Tires | |||
| Air suspension, auto-leveling and height adjustable | $1000 | ||
| Alloy wheels | $350 | ||
| Chrome-plated alloy wheels | $850 | ||
| Electronic systems calibration selector | $200 | ||
| Performance steering system (optional) | $0 | ||
| Polished alloy wheels | $350 | ||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $13,035 | $17,085 | $7,315 |
| Value of Feature Adjustments | $5,720 | $9,770 | $0 |
| Value of Feature Adjustments | -82 | -137 | 0 |
Specifications Comparison: Land Rover Discovery vs. Kia Optima
| Model Year | 2018 | 2018 |
| Model | Discovery | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 115.0 in | 110.4 in |
| Length | 195.6 in | 191.1 in |
| Width | 78.7 in | 73.2 in |
| Height | 73.5 in | 57.7 in |
| Curb Weight | 4,836 lb. | 3,220 lb. |
| Fuel Capacity | 23.5 gal. | 18.5 gal. |
| Row 1 Headroom | 39.4 in | 39.8 in |
| Row 1 Shoulder Room | 0.0 in | 58.1 in |
| Row 1 Hip Room | 0.0 in | 56.0 in |
| Row 1 Legroom | 39.0 in | 45.5 in |
| Row 2 Headroom | 39.0 in | 37.8 in |
| Row 2 Shoulder Room | 0.0 in | 56.4 in |
| Row 2 Hip Room | 0.0 in | 56.0 in |
| Row 2 Legroom | 37.6 in | 35.6 in |
| Cargo Volume, Minimum | 45.0 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 82.7 ft3 | 15.9 ft3 |
Option Package Details
Land Rover Discovery HSE
| Drive Pro Package | ||
| Feature | Value | Requested? |
| Lane departure prevention, steering-based | 200 | No |
| Blind spot collision prevention | 150 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | No |
| Road sign information | 75 | No |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Driver drowsiness monitor | 150 | No |
| Total Requested | 300 | 17% |
| Total Not Requested | 1425 | 83% |
| Vision Assist Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Cornering lights | 50 | No |
| Auto-dimming headlights | 200 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Total Requested | 650 | 65% |
| Total Not Requested | 350 | 35% |
| Luxury Climate Comfort Package | ||
| Feature | Value | Requested? |
| Rear HVAC unit | 400 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Cooled or ventilated second row seats | 200 | No |
| Rear dual-zone climate control | 125 | No |
| Heated windshield washer nozzles | 15 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 800 | 52% |
| Total Not Requested | 740 | 48% |
| Diamond-turned 21-inch wheels | ||
| Feature | Value | Requested? |
| Polished alloy wheels | 0 | Yes |
| 275/45WR21 tires | 400 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
Option Package Details
Land Rover Discovery HSE Luxury
| Drive Pro Package | ||
| Feature | Value | Requested? |
| Lane departure prevention, steering-based | 200 | No |
| Blind spot collision prevention | 150 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | No |
| Road sign information | 75 | No |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Driver drowsiness monitor | 150 | No |
| Total Requested | 300 | 17% |
| Total Not Requested | 1425 | 83% |
| Vision Assist Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Cornering lights | 50 | No |
| Auto-dimming headlights | 200 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Total Requested | 650 | 65% |
| Total Not Requested | 350 | 35% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| HD radio | 50 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 2725 | 89% |
| Total Not Requested | 350 | 11% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | Yes |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 600 | 49% |
| Total Not Requested | 625 | 51% |
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