The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,900 Kia Optima SX Turbo | ||||||
Difference: $17,980 | ||||||
Lowest Total Invoice: $31,751 Kia Optima SX Turbo | ||||||
Difference: $16,486 | ||||||
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Model Year | 2016 | 2016 | 2016 | 2016 | 2014 | 2014 |
Model | RC | RC | RC | RC | Optima | Optima |
Trim | 200t | 300 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan |
Base Price | $39,995 | $42,610 | $42,780 | $62,805 | $27,500 | $35,300 |
Base Invoice | $37,196 | $39,627 | $39,787 | $58,408 | $25,763 | $32,963 |
F Sport Package | 4,105 | 3,700 | 4,105 | |||
Navigation System / Mark Levinson Pkg. | 2,610 | 2,610 | 2,610 | 2,610 | ||
Luxury Package | 2,990 | 2,700 | ||||
Sunroof | 1,100 | 1,100 | 1,100 | 1,100 | ||
235/40VR19 | 795 | |||||
Painted brake calipers (optional) | 300 | 300 | 300 | |||
Obstacle detection, rear | 500 | 500 | 500 | |||
Fog lights | 410 | 410 | 410 | |||
Premium Package F | 3,240 | |||||
All Weather Package | 280 | |||||
Leather seating surfaces | 800 | |||||
Premium Package | 3,300 | |||||
Technology Package | 2,300 | |||||
F Sport Package | 3,777 | 3,404 | 3,777 | |||
Navigation System / Mark Levinson Pkg. | 2,408 | 2,408 | 2,408 | 2,408 | ||
Luxury Package | 2,752 | 2,484 | ||||
Sunroof | 1,012 | 1,012 | 1,012 | 1,012 | ||
235/40VR19 | 732 | |||||
Painted brake calipers (optional) | 276 | 276 | 276 | |||
Obstacle detection, rear | 460 | 460 | 460 | |||
Fog lights | 376 | 376 | 376 | |||
Premium Package F | 2,981 | |||||
All Weather Package | 259 | |||||
Leather seating surfaces | 736 | |||||
Premium Package | 3,059 | |||||
Technology Package | 2,129 | |||||
Options (change) | 12,810 | 8,320 | 11,725 | 8,330 | 5,600 | 0 |
Options (change) | 11,793 | 7,660 | 10,793 | 7,672 | 5,188 | 0 |
Destination | 950 | 950 | 950 | 950 | 800 | 800 |
Total Price | $53,755 | $51,880 | $55,455 | $72,085 | $33,900 | $36,100 |
Total Invoice | $49,939 | $48,237 | $51,530 | $67,030 | $31,751 | $33,763 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||||
TrueDelta Adjusted Price Difference: $15,940 | ||||||
TrueDelta Adjusted Invoice Difference: $14,589 | ||||||
Model Year | 2016 | 2016 | 2016 | 2016 | 2014 | 2014 |
Model | RC | RC | RC | RC | Optima | Optima |
Trim | 200t | 300 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan |
Engine | 241hp I4 | 255hp V6 | 306hp V6 | 467hp V8 | 274hp I4 | 274hp I4 |
Transmission | T8 | T6 | T8 | T8 | T6 | T6 |
Drivetrain | RWD | AWD | RWD | RWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 835, 17 | 835, 17 | 835, 17 | 835, 17 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 235/40-19 | 235/40-19 | 235/40-19 | 255/35-19 | 225/45-18 | 225/45-18 |
Total Price | $53,755 | $51,880 | $55,455 | $72,085 | $33,900 | $36,100 |
Adjustments for Features | -2,140 | -2,040 | -1,865 | -2,430 | 0 | -1,350 |
Feature-Adjusted Total Price | $51,615 | $49,840 | $53,590 | $69,655 | $33,900 | $34,750 |
Cost Above Minimum | $1,775 | $0 | $3,750 | $19,815 | $0 | $850 |
Total Invoice | $49,939 | $48,237 | $51,530 | $67,030 | $31,751 | $33,763 |
Adjustments for Features | -1,988 | -1,897 | -1,733 | -2,260 | 0 | -1,263 |
Feature-Adjusted Total Invoice | $47,951 | $46,340 | $49,797 | $64,770 | $31,751 | $32,500 |
Cost Above Minimum | $1,611 | $0 | $3,457 | $18,430 | $0 | $749 |
Model Year | 2016 | 2016 | 2016 | 2016 | 2014 | 2014 |
Model | RC | RC | RC | RC | Optima | Optima |
Trim | 200t | 300 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
RWD | $0 | $0 | $0 | |||
AWD | $1700 | |||||
FWD | $0 | $0 | ||||
Accessories | ||||||
Electronic engine sound enhancement | $0 | $0 | $0 | $0 | ||
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Power rear side windows | $200 | $200 | ||||
Remote app | $25 | $25 | $25 | $25 | ||
Remote window/roof operation | $15 | $15 | $15 | $15 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||||
High performance brake pads (optional) | $0 | $0 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Knee airbag, passenger | $75 | $75 | $75 | $75 | ||
Obstacle detection, front | $150 | $150 | $150 | $150 | ||
Temporary spare tire | $150 | $150 | $150 | |||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | ||||
Overhead sunglass holder | $25 | $25 | ||||
Rear seat pass-through | $100 | |||||
Second-row high console | $250 | |||||
Second-row low console | $100 | $100 | $100 | |||
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | $100 | $100 | ||
Ionizing air filtration | $50 | $50 | ||||
Rain-sensing wipers | $175 | $175 | $175 | |||
Rear air vents | $100 | $100 | ||||
Variable intermittent wipers | $75 | $75 | $75 | |||
Water-repellent front-door glass | $15 | |||||
Wiper de-icer | $25 | |||||
Drivetrain | ||||||
Torque-sensing limited-slip rear differential | $300 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | |||
Laminated front side windows | $200 | $200 | ||||
Painted brake calipers (optional) | $0 | $0 | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||||
Rear spoiler | $200 | |||||
Retractable rear spoiler | $400 | |||||
Sunroof | $900 | $900 | $900 | $900 | ||
Infotainment | ||||||
DVD-compatible player | $0 | $0 | $0 | $0 | ||
Handwriting recognition | $200 | $200 | $200 | $200 | ||
Siri Eyes Free support | $0 | $0 | $0 | $0 | ||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | ||
Traffic + travel information | $25 | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | ||||
Voice control for external devices | $0 | $0 | ||||
Instruments, Lights, and Mirrors | ||||||
Analog clock | $25 | $25 | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |||
Boost gauge | $75 | |||||
Compass | $0 | $0 | ||||
Fog lights | $125 | $125 | $125 | $125 | $125 | |
Headlight washers | $50 | |||||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | ||
LED headlights | $1000 | |||||
LED headlights, single projector or low beam only | $750 | $750 | $750 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |||
Performance meter | $150 | $150 | $150 | |||
Power-folding mirrors | $50 | $50 | ||||
Speaker lights | $100 | $100 | ||||
Xenon HID headlights | $500 | $500 | ||||
Seats and Interior Trim | ||||||
Carbon fiber trim | $200 | |||||
Door sill trim plates | $100 | $100 | $100 | $100 | ||
Floor mats | $75 | $75 | $75 | $75 | ||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | ||||
Illuminated door sill trim plates | $200 | $200 | ||||
Leather door panel trim | $250 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Synthetic leather seating surfaces | $0 | |||||
Upholstered instrument cluster hood | $50 | $50 | $50 | |||
Upholstered instrument cluster hood, synthetic suede | $200 | |||||
Wood trim | $300 | $300 | ||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | $500 | $500 | |||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | |
Ultra-sport suspension (upgrade) | $0 | |||||
Total Value of Features | $8,315 | $8,215 | $8,040 | $8,605 | $6,175 | $7,525 |
Value of Feature Adjustments | $2,140 | $2,040 | $1,865 | $2,430 | $0 | $1,350 |
Value of Feature Adjustments | -1,988 | -1,897 | -1,733 | -2,260 | 0 | -1,263 |
Model Year | 2016 | 2014 |
Model | RC | Optima |
Body | 2dr Coupe | 4dr Sedan |
Wheelbase | 107.5 in | 110.0 in |
Length | 184.8 in | 190.7 in |
Width | 72.4 in | 72.1 in |
Height | 54.9 in | 57.9 in |
Curb Weight | 3,738 lb. | 3,238 lb. |
Fuel Capacity | 17.4 gal. | 18.5 gal. |
Row 1 Headroom | 39.0 in | 40.0 in |
Row 1 Shoulder Room | 54.7 in | 57.3 in |
Row 1 Hip Room | 53.9 in | 54.7 in |
Row 1 Legroom | 45.4 in | 45.5 in |
Row 2 Headroom | 34.8 in | 37.6 in |
Row 2 Shoulder Room | 50.8 in | 55.7 in |
Row 2 Hip Room | 44.9 in | 54.5 in |
Row 2 Legroom | 27.3 in | 34.7 in |
Cargo Volume | 10.4 ft3 | 15.4 ft3 |
F Sport Package | ||
Feature | Value | Requested? |
Boost gauge | 75 | No |
Adaptive dampers - electrical | 500 | No |
Performance braking system (optional) | 250 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, driver seat | 200 | Yes |
Performance meter | 150 | No |
High performance brake pads (optional) | 0 | No |
265/35YR19 tires | 200 | No |
235/40YR19 tires | 200 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Upgraded stability control | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Electronic engine sound enhancement | 0 | No |
Front sport buckets | 100 | No |
Total Requested | 1325 | 42% |
Total Not Requested | 1825 | 58% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 17 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Handwriting recognition | 200 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | Yes |
App support | 0 | Yes |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1900 | 84% |
Total Not Requested | 375 | 16% |
F Sport Package | ||
Feature | Value | Requested? |
Adaptive dampers - electrical | 500 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, driver seat | 200 | Yes |
Heated steering wheel | 100 | Yes |
235/40VR19 tires | 400 | No |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Upgraded stability control | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Electronic engine sound enhancement | 0 | No |
Front sport buckets | 100 | No |
Total Requested | 1225 | 48% |
Total Not Requested | 1350 | 52% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 17 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Handwriting recognition | 200 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | Yes |
App support | 0 | Yes |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
F Sport Package | ||
Feature | Value | Requested? |
Adaptive dampers - electrical | 500 | No |
Performance braking system (optional) | 250 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, driver seat | 200 | Yes |
265/35YR19 tires | 200 | No |
Performance meter | 150 | No |
High performance brake pads (optional) | 0 | No |
235/40YR19 tires | 200 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Upgraded stability control | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Electronic engine sound enhancement | 0 | No |
Front sport buckets | 100 | No |
Total Requested | 1325 | 43% |
Total Not Requested | 1750 | 57% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 17 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Handwriting recognition | 200 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | Yes |
App support | 0 | Yes |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated steering wheel | 100 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2000 | 84% |
Total Not Requested | 375 | 16% |
Premium Package F | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Water-repellent front-door glass | 15 | No |
Carbon fiber trim | 200 | No |
LED headlights | 250 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1250 | 56% |
Total Not Requested | 990 | 44% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 17 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Handwriting recognition | 200 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | Yes |
App support | 0 | Yes |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
All Weather Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Headlight washers | 50 | No |
Wiper de-icer | 25 | No |
Total Requested | 100 | 57% |
Total Not Requested | 75 | 43% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Total Requested | 1475 | 45% |
Total Not Requested | 1800 | 55% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |