The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,355 Mercury Milan Hybrid | ||
Difference: $1,445 | ||
Lowest Total Invoice: $27,456 Mercury Milan Hybrid | ||
Difference: $2,094 | ||
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Model Year | 2010 | 2012 |
Model | Milan | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $28,180 | $25,700 |
Base Invoice | $25,912 | $24,020 |
Navigation system | 1,775 | |
Package 202A / 300A | 3,075 | |
Premium Technology Package | 5,350 | |
Navigation system | 1,544 | |
Package 202A / 300A | 2,675 | |
Premium Technology Package | 4,780 | |
Options (change) | 4,850 | 5,350 |
Options (change) | 4,219 | 4,780 |
Destination | 725 | 750 |
Gas Tax | -3,400 | 0 |
Total Price | $30,355 | $31,800 |
Total Invoice | $27,456 | $29,550 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Mercury Milan dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Mercury Milan Hybrid | ||
TrueDelta Adjusted Price Difference: $285 | ||
TrueDelta Adjusted Invoice Difference: $1,016 | ||
Model Year | 2010 | 2012 |
Model | Milan | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Engine | 156hp I4 H | 166hp I4 H |
Transmission | CVT | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 41/36 MPG | 34/39 MPG |
Audio (watts, speakers) | 390, 12 | 550, 12 |
Tire (rear if not all the same) | 225/50-17 | 215/55-17 |
Total Price | $30,355 | $31,800 |
Adjustments for Features | 0 | -1,160 |
Feature-Adjusted Total Price | $30,355 | $30,640 |
Total Invoice | $27,456 | $29,550 |
Adjustments for Features | 0 | -1,078 |
Feature-Adjusted Total Invoice | $27,456 | $28,472 |
Model Year | 2010 | 2012 |
Model | Milan | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
CVT | $1000 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
AC power outlet | $100 | |
Heated steering wheel | $100 | |
Keyless entry keypad | $50 | |
Proximity key | $250 | |
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Blind spot warning system | $200 | |
Brake assist | $50 | |
Cross-traffic warning, rear | $100 | |
Obstacle detection, rear | $250 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Rear air vents | $100 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Body kit | $0 | |
Bright-finished exhaust tip(s) | $25 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
DVD-compatible player | $0 | |
HD radio | $50 | |
Media drive | $15 | |
SMS text-to-speech reader | $25 | |
Surround sound | $250 | |
Traffic + travel information | $25 | |
Voice control for external devices | $0 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Large color reconfigurable instrument cluster display | $250 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Turn signals on or near mirrors | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Folding passenger seat | $150 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Manual lumbar adjuster, driver seat | $50 | |
Memory system, driver seat | $200 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Total Value of Features | $3,865 | $5,025 |
Value of Feature Adjustments | $0 | $1,160 |
Value of Feature Adjustments | 0 | -1,078 |
Model Year | 2010 | 2012 |
Model | Milan | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.4 in | 110.0 in |
Length | 189.0 in | 190.7 in |
Width | 72.2 in | 72.1 in |
Height | 56.9 in | 57.3 in |
Curb Weight | 3,800 lb. | 3,490 lb. |
Fuel Capacity | 17.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 40.0 in |
Row 1 Shoulder Room | 57.4 in | 57.2 in |
Row 1 Hip Room | 54.0 in | 54.7 in |
Row 1 Legroom | 42.3 in | 45.5 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 56.5 in | 55.7 in |
Row 2 Hip Room | 53.3 in | 54.5 in |
Row 2 Legroom | 37.1 in | 34.7 in |
Cargo Volume | 16.5 ft3 | 15.4 ft3 |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 2200 | 71% |
Total Not Requested | 900 | 29% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | Yes |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 2675 | 41% |
Total Not Requested | 3780 | 59% |