The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,265 Subaru BRZ Limited | ||||
Difference: $4,710 | ||||
Lowest Total Invoice: $26,882 Subaru BRZ Limited | ||||
Difference: $3,758 | ||||
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Model Year | 2013 | 2015 | 2015 | 2015 |
Model | BRZ | Optima | Optima | Optima |
Trim | Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,495 | $32,150 | $27,700 | $35,500 |
Base Invoice | $26,112 | $29,815 | $25,920 | $33,140 |
Technology Package | 2,400 | |||
Premium Package | 3,300 | |||
Technology Package | 2,230 | |||
Premium Package | 3,060 | |||
Options (change) | 0 | 0 | 5,700 | 0 |
Options (change) | 0 | 0 | 5,290 | 0 |
Destination | 770 | 825 | 825 | 825 |
Total Price | $28,265 | $32,975 | $34,225 | $36,325 |
Total Invoice | $26,882 | $30,640 | $32,035 | $33,965 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru BRZ dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Subaru BRZ Limited | ||||
Lowest Adjusted Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $435 | ||||
TrueDelta Adjusted Invoice Difference: $18 | ||||
Model Year | 2013 | 2015 | 2015 | 2015 |
Model | BRZ | Optima | Optima | Optima |
Trim | Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 200hp H4 | 159hp I4 H | 274hp I4 | 274hp I4 |
Transmission | M6 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 196, 8 | 550, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/45-17 | 215/55-17 | 225/45-18 | 225/45-18 |
Total Price | $28,265 | $32,975 | $34,225 | $36,325 |
Adjustments for Features | 0 | -3,750 | -5,525 | -6,875 |
Feature-Adjusted Total Price | $28,265 | $29,225 | $28,700 | $29,450 |
Cost Above Minimum | $0 | $525 | $0 | $750 |
Total Invoice | $26,882 | $30,640 | $32,035 | $33,965 |
Adjustments for Features | 0 | -3,484 | -5,171 | -6,428 |
Feature-Adjusted Total Invoice | $26,882 | $27,156 | $26,864 | $27,537 |
Cost Above Minimum | $0 | $292 | $0 | $673 |
Model Year | 2013 | 2015 | 2015 | 2015 |
Model | BRZ | Optima | Optima | Optima |
Trim | Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manual | $150 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
RWD | $0 | |||
FWD | $0 | $0 | $0 | |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Power rear side windows | $200 | $200 | $200 | |
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Obstacle detection, rear | $250 | $250 | ||
Rearview camera | $200 | $200 | $200 | |
Temporary spare tire | $150 | |||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||
Climate Control | ||||
Ionizing air filtration | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | |
Drivetrain | ||||
Limited-slip rear differential | $300 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | $0 | |
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
App support | $0 | $0 | $0 | |
Surround sound | $250 | $250 | $250 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | $150 | $150 | |
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Seats and Interior Trim | ||||
Center armrest(s), front row | $75 | $75 | $75 | |
Center armrest(s), second row | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Floor mats | $75 | |||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual height adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $1,925 | $5,675 | $7,450 | $8,800 |
Value of Feature Adjustments | $0 | $3,750 | $5,525 | $6,875 |
Value of Feature Adjustments | 0 | -3,484 | -5,171 | -6,428 |
Model Year | 2013 | 2015 |
Model | BRZ | Optima |
Body | 2dr Coupe | 4dr Sedan |
Wheelbase | 101.2 in | 110.0 in |
Length | 166.7 in | 190.7 in |
Width | 69.9 in | 72.1 in |
Height | 50.6 in | 57.9 in |
Curb Weight | 2,763 lb. | 3,238 lb. |
Fuel Capacity | 13.2 gal. | 18.5 gal. |
Row 1 Headroom | 37.1 in | 40.0 in |
Row 1 Shoulder Room | 54.5 in | 57.3 in |
Row 1 Hip Room | 53.1 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 35.0 in | 37.6 in |
Row 2 Shoulder Room | 51.7 in | 55.7 in |
Row 2 Hip Room | 45.3 in | 54.5 in |
Row 2 Legroom | 29.9 in | 34.7 in |
Cargo Volume | 6.9 ft3 | 15.4 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Total Requested | 300 | 9% |
Total Not Requested | 2975 | 91% |