The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,840 Kia Optima EX | ||
Difference: $11,583 | ||
Lowest Total Invoice: $23,870 Kia Optima EX | ||
Difference: $10,990 | ||
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Model Year | 2018 | 2009 |
Model | Forester | Optima |
Trim | 2.0XT Touring | EX |
Body | 4dr SUV | 4dr Sedan |
Base Price | $36,090 | $20,690 |
Base Invoice | $33,675 | $19,255 |
Auto-dimming rearview mirror | 245 | |
Door sill trim plates | 53 | |
Universal garage door opener | 120 | |
Premium Package | 1,300 | |
Convenience Package | 970 | |
2.7L V6 | 1,005 | |
Navigation system | 1,200 | |
Auto-dimming rearview mirror | 158 | |
Door sill trim plates | 34 | |
Universal garage door opener | 78 | |
Premium Package | 1,160 | |
Convenience Package | 865 | |
2.7L V6 | 840 | |
Navigation system | 1,075 | |
Options (change) | 418 | 4,475 |
Options (change) | 270 | 3,940 |
Destination | 915 | 675 |
Total Price | $37,423 | $25,840 |
Total Invoice | $34,860 | $23,870 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $2,358 | ||
TrueDelta Adjusted Invoice Difference: $2,397 | ||
Model Year | 2018 | 2009 |
Model | Forester | Optima |
Trim | 2.0XT Touring | EX |
Body | 4dr SUV | 4dr Sedan |
Engine | 250hp H4 | 194hp V6 |
Transmission | CVT-8 | T5 |
Drivetrain | AWD | FWD |
EPA Fuel Economy (city/highway) | 23/27 MPG | 20/28 MPG |
Audio (watts, speakers) | 440, 8 | 360, 7 |
Tire (rear if not all the same) | 225/55-18 | 215/50-17 |
Total Price | $37,423 | $25,840 |
Adjustments for Features | -9,225 | 0 |
Feature-Adjusted Total Price | $28,198 | $25,840 |
Total Invoice | $34,860 | $23,870 |
Adjustments for Features | -8,593 | 0 |
Feature-Adjusted Total Invoice | $26,267 | $23,870 |
Model Year | 2018 | 2009 |
Model | Forester | Optima |
Trim | 2.0XT Touring | EX |
Body | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||
8-speed manually-shiftable CVT | $1100 | |
5-speed manually-shiftable automatic | $1000 | |
AWD | $1700 | |
FWD | $0 | |
Accessories | ||
Adaptive cruise control | $600 | |
Cruise control | $150 | |
Heated steering wheel | $100 | |
Lead vehicle start alert | $25 | |
PIN Code Access | $10 | |
Power liftgate | $350 | |
Power-adjustable pedals | $125 | |
Proximity key | $250 | |
Sunshade, rear | $125 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Automatic braking, high-speed or partial | $200 | |
Automatic braking, low-speed | $200 | |
Backup collision intervention | $150 | |
Blind spot warning system | $200 | |
Cross-traffic warning, rear | $100 | |
Forward collision warning | $200 | |
Hill descent control | $250 | |
Knee airbag, driver | $75 | |
Lane departure prevention, steering-based | $200 | |
Lane departure warning | $200 | |
Lane sway warning | $25 | |
Obstacle detection, rear | $250 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Rollover sensor | $50 | |
Terrain selector | $200 | |
Torque vectoring, brake-based | $100 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo cover | $75 | |
Cargo tray | $40 | |
Roof rails | $250 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Rear wiper | $175 | |
Wiper de-icer | $25 | |
Exterior | ||
Bodyside cladding (gray/black) | $250 | |
Bodyside moldings | $75 | |
Deep-tinted rear windows | $275 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Sunroof, large | $1100 | |
Infotainment | ||
App support | $0 | |
Bluetooth audio streaming | $25 | |
Bluetooth cell phone link | $100 | |
HD radio | $50 | |
Navigation map updates, three years | $0 | |
Siri Eyes Free support | $0 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming headlights | $200 | |
Interior ambient lighting | $150 | |
LED headlights | $1000 | |
Steering-linked headlights | $150 | |
Seats and Interior Trim | ||
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Memory system, driver seat | $200 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Power release, second row seats | $50 | |
Suspension, Wheels, and Tires | ||
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $11,850 | $2,625 |
Value of Feature Adjustments | $9,225 | $0 |
Value of Feature Adjustments | -8,593 | 0 |
Model Year | 2018 | 2009 |
Model | Forester | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 103.9 in | 107.1 in |
Length | 180.9 in | 189.0 in |
Width | 70.7 in | 71.1 in |
Height | 66.4 in | 58.3 in |
Curb Weight | 3,653 lb. | 3,294 lb. |
Fuel Capacity | 15.9 gal. | 16.4 gal. |
Row 1 Headroom | 41.4 in | 39.8 in |
Row 1 Shoulder Room | 57.0 in | 57.1 in |
Row 1 Hip Room | 53.9 in | 54.5 in |
Row 1 Legroom | 43.0 in | 43.7 in |
Row 2 Headroom | 39.8 in | 38.0 in |
Row 2 Shoulder Room | 56.5 in | 56.3 in |
Row 2 Hip Room | 53.0 in | 54.7 in |
Row 2 Legroom | 38.0 in | 37.8 in |
Cargo Volume, Minimum | 34.4 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 74.7 ft3 | 15.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 200 | 19% |
Total Not Requested | 850 | 81% |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |