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Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison

Lowest Total Price: $22,070

Kia Optima EX   
Difference: $6,320

Lowest Total Invoice: $20,505

Kia Optima EX   
Difference: $6,070

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  Down Payment Interest Rate Term
Model Year20062008
ModelImpreza / WRX / STIOptima
TrimWRXEX
Body4dr Sedan4dr Sedan
Base Price $24,995 $19,895
Base Invoice $23,481 $18,510
Limited Package 2,500  
Universal garage door opener 87  
Auto-dimming rearview mirror 183  
Premium Package   1,300
Rear spoiler   200
Limited Package 2,294  
Universal garage door opener 56  
Auto-dimming rearview mirror 119  
Premium Package   1,160
Rear spoiler   160
Options (change) 2,770 1,500
Options (change) 2,469 1,320
Destination 625 675
Total Price $28,390 $22,070
Total Invoice $26,575 $20,505

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,375
TrueDelta Adjusted Invoice Difference: $6,121
Model Year20062008
ModelImpreza / WRX / STIOptima
TrimWRXEX
Body4dr Sedan4dr Sedan
Engine230hp H4162hp I4
TransmissionM5T5
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)140, 6360, 7
Tire (rear if not all the same)215/45-17205/60-16
Total Price$28,390$22,070
Adjustments for Features0-55
Feature-Adjusted Total Price$28,390$22,015
Total Invoice$26,575$20,505
Adjustments for Features0-51
Feature-Adjusted Total Invoice$26,575$20,454

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Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20062008
ModelImpreza / WRX / STIOptima
TrimWRXEX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0 
5-speed manually-shiftable automatic $1000
AWD$1700 
FWD $0
Accessories 
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Antilock brakes (ABS)$400 
Side curtain airbags $350
Tire-pressure monitor $75
Cargo Management 
Overhead sunglass holder $25
Rear seat pass-through$100 
Climate Control 
Wiper de-icer$25 
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Body kit$0 
Bodyside moldings $75
Bright-finished exhaust tip(s)$25 
Hood scoop$100 
Infotainment 
Audio controls on steering wheel $125
Aux input $50
MP3-compatible player $50
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Compass$0 
Illuminated visor mirror, driver $50
Illuminated visor mirror, passenger $50
Trip computer $150
Turn signals on or near mirrors $25
Visor mirror, driver$10 
Visor mirror, passenger$10 
Seats and Interior Trim 
Folding second row seats $300
Heated front seats$200 
Manual height adjuster, driver seat$50 
Manual lumbar adjuster, driver seat $50
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Total Value of Features$3,095$3,150
Value of Feature Adjustments$0$55
Value of Feature Adjustments0-51

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See a complete comparison of Subaru Impreza / WRX / STI vs. Kia Optima features.

Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20062008
ModelImpreza / WRX / STIOptima
Body4dr Sedan4dr Sedan
Wheelbase99.4 in107.1 in
Length175.4 in186.4 in
Width68.5 in71.1 in
Height56.7 in58.3 in
Curb Weight3,017 lb.3,143 lb.
Fuel Capacity15.9 gal.17.0 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.7 in57.1 in
Row 1 Hip Room53.3 in54.5 in
Row 1 Legroom42.9 in43.7 in
Row 2 Headroom36.7 in38.0 in
Row 2 Shoulder Room52.9 in56.3 in
Row 2 Hip Room51.9 in54.7 in
Row 2 Legroom33.0 in37.8 in
Cargo Volume11.0 ft314.8 ft3

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See a complete comparison of Subaru Impreza / WRX / STI vs. Kia Optima specs.

Option Package Details
Subaru Impreza / WRX / STI WRX

Limited Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200No
Sunroof900Yes
Rear spoiler200Yes
Wiper de-icer25No
Total Requested202590%
Total Not Requested22510%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110073%
Total Not Requested40027%

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