Subaru Impreza / WRX / STI Subaru Impreza / WRX / STI 2006 Kia Optima Kia Optima 2018

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Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,390

Subaru Impreza / WRX / STI WRX   
Difference: $755

Lowest Total Invoice: $26,575

Subaru Impreza / WRX / STI WRX   
Difference: $601

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062018201820182018
ModelImpreza / WRX / STIOptimaOptimaOptimaOptima
TrimWRXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $24,995 $25,600 $30,990 $35,210 $30,500
Base Invoice $23,481 $23,902 $28,752 $32,743 $28,380
Limited Package 2,500        
Auto-dimming rearview mirror 183        
Universal garage door opener 87 350 350 350 350
Premium Package   2,300      
Limited Package 2,294        
Auto-dimming rearview mirror 119        
Universal garage door opener 56 291 291 291 291
Premium Package   2,088      
Options (change) 2,770 2,650 350 350 350
Options (change) 2,469 2,379 291 291 291
Destination 625 895 895 895 895
Gas Tax 0 0 0 -4,919 0
Total Price $28,390 $29,145 $32,235 $31,536 $31,745
Total Invoice $26,575 $27,176 $29,938 $29,010 $29,566

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,765
TrueDelta Adjusted Invoice Difference: $3,614
Model Year20062018201820182018
ModelImpreza / WRX / STIOptimaOptimaOptimaOptima
TrimWRXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine230hp H4185hp I4154hp I4 H154hp I4 PiH245hp I4
TransmissionM5T6T6T6T6
DrivetrainAWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)140, 6?, 6630, 10630, 10?, 6
Tire (rear if not all the same)215/45-17215/55-17215/55-17215/55-17235/45-18
Total Price$28,390$29,145$32,235$31,536$31,745
Adjustments for Features0-4,520-3,105-2,805-6,095
Feature-Adjusted Total Price$28,390$24,625$29,130$28,731$25,650
Cost Above Minimum$0$0$4,505$4,106$1,025
Total Invoice$26,575$27,176$29,938$29,010$29,566
Adjustments for Features0-4,215-2,884-2,580-5,677
Feature-Adjusted Total Invoice$26,575$22,961$27,054$26,430$23,889
Cost Above Minimum$0$0$4,093$3,469$928

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Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20062018201820182018
ModelImpreza / WRX / STIOptimaOptimaOptimaOptima
TrimWRXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0    
6-speed manually-shiftable automatic $1100$1100$1100$1100
AWD$1700    
FWD $0$0$0$0
Accessories 
Heated steering wheel  $100$100 
Proximity key $250$250$250$250
Proximity trunk or liftgate opener $125$125$125$125
Tilt steering wheel, manual$150    
Tilt/telescoping steering wheel, manual $250$250$250$250
Brakes, Airbags, and Other Safety 
911 assist $25$25$25$25
Active or whiplash-reducing head restraints, front seats $0$0$0$0
Blind spot warning system $200  $200
Brake assist $50$50$50$50
Cross-traffic warning, rear $100  $100
Knee airbag, driver $75$75$75$75
Obstacle detection, rear $250  $250
Rearview camera $200$200$200$200
Rollover sensor $50$50$50$50
Side curtain airbags $350$350$350$350
Stability control $400$400$400$400
Tire-pressure monitor $75$75$75$75
Traction control $100$100$100$100
Vehicle health reports $0$0$0$0
Cargo Management 
Cargo mat $40  $40
Overhead sunglass holder $25$25$25$25
Rear seat pass-through$100    
Climate Control 
Dual-zone climate control $125$125$125$125
Rear air vents $100$100$100$100
Wiper de-icer$25    
Drivetrain 
Limited-slip rear differential$300    
Engine / Motor 
10 kWh battery pack   $0 
3.3 kW onboard charger   $0 
Automatic start / stop  $150$150 
Exterior 
Active grille shutters  $0$0 
Black exterior trim (optional)    $0
Body kit$0 $0$0 
Bright-finished exhaust tip(s)$25$25  $25
Hood scoop$100    
Laminated front side windows $200$200$200$200
Painted brake calipers (optional)    $0
Panoramic sunroof $1200  $1200
Rear spoiler$200   $200
Sunroof$900    
Infotainment 
Android Auto support $100$100$100$100
App support $0$0$0$0
Apple CarPlay support $100$100$100$100
Audio controls on steering wheel $125$125$125$125
Aux input $50$50$50$50
Bluetooth audio streaming $25$25$25$25
Bluetooth cell phone link $100$100$100$100
CD changer, in-dash$325    
HD radio  $50$50 
Navigation system  $600$600 
Satellite radio $200$200$200$200
SMS text-to-speech reader $25$25$25$25
Surround sound  $250$250 
Traffic information  $25$25 
Voice control for external devices $0$0$0$0
Voice control for nav and audio  $100$100 
Instruments, Lights, and Mirrors 
Approach detection $25$25$25$25
Automatic headlights $125$125$125$125
Automatic-off headlights$25    
Detailed driving style feedback  $100$100 
Fog lights$125   $125
Illuminated visor mirror, driver $50$50$50$50
Illuminated visor mirror, passenger $50$50$50$50
Large energy flow and fuel economy display  $25$25 
LED headlights    $1000
Power-folding mirrors $50  $50
Steering-linked headlights    $150
Trip computer $150$150$150$150
Turn signals on or near mirrors $25$25$25$25
Visor mirror, driver$10    
Visor mirror, passenger$10    
Seats and Interior Trim 
Cooled or ventilated front seats $300  $300
Folding second row seats $300$300 $300
Manual height adjuster, driver seat$50    
Manual height adjuster, passenger seat  $50$50 
Memory system, driver seat $200$200$200$200
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power fore-aft adjuster, driver seat $100$100$100$100
Power fore-aft adjuster, passenger seat $100  $100
Power height adjuster, driver seat $100$100$100$100
Power height adjuster, passenger seat $100  $100
Power lumbar adjuster, passenger seat $100  $100
Power recliner, driver seat $100$100$100$100
Power recliner, passenger seat $100  $100
Power tilt adjuster, driver seat $100$100$100$100
Power tilt adjuster, passenger seat $100  $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350 
Electronic systems calibration selector $200  $200
Machined alloy wheels    $350
Performance steering system (optional)    $0
Sport suspension (upgrade)    $0
Transmission 
Steering-wheel-mounted transmission controls    $100
Total Value of Features$4,395$8,915$7,500$7,200$10,490
Value of Feature Adjustments$0$4,520$3,105$2,805$6,095
Value of Feature Adjustments0-4,215-2,884-2,580-5,677

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Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20062018
ModelImpreza / WRX / STIOptima
Body4dr Sedan4dr Sedan
Wheelbase99.4 in110.4 in
Length175.4 in191.1 in
Width68.5 in73.2 in
Height56.7 in57.7 in
Curb Weight3,017 lb.3,220 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.7 in58.1 in
Row 1 Hip Room53.3 in56.0 in
Row 1 Legroom42.9 in45.5 in
Row 2 Headroom36.7 in37.8 in
Row 2 Shoulder Room52.9 in56.4 in
Row 2 Hip Room51.9 in56.0 in
Row 2 Legroom33.0 in35.6 in
Cargo Volume11.0 ft315.9 ft3

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Option Package Details
Subaru Impreza / WRX / STI WRX

Limited Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200Yes
Sunroof900Yes
Rear spoiler200Yes
Wiper de-icer25No
Total Requested222599%
Total Not Requested251%

Option Package Details
Kia Optima EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Total Requested1507%
Total Not Requested210093%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%

Option Package Details
Kia Optima Plug-in Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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