Subaru Impreza Subaru Impreza 2016 Kia Optima Kia Optima 2018

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Subaru Impreza vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru Impreza vs. Kia Optima Invoice Comparison

Lowest Total Price: $27,061

Subaru Impreza 2.0i Limited   
Difference: $5,639

Lowest Total Invoice: $25,353

Subaru Impreza 2.0i Limited   
Difference: $5,012

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620182018
ModelImprezaOptimaOptima
Trim2.0i LimitedEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $22,595 $25,600 $30,500
Base Invoice $21,442 $23,902 $28,380
Auto-dimming rearview mirror 165    
Moonroof, navigation, keyless access, Eyesight 2,895    
Cargo net 55 50 50
Cargo tray 71 80 80
Universal garage door opener 85 350 350
Remote start 400 425 425
Convenience Plus Package   3,000  
Premium Package   2,300  
Technology Package     3,000
Auto-dimming rearview mirror 107    
Moonroof, navigation, keyless access, Eyesight 2,571    
Cargo net 36 42 42
Cargo tray 46 67 67
Universal garage door opener 56 291 291
Remote start 300 353 353
Convenience Plus Package   2,727  
Premium Package   2,088  
Technology Package     2,727
Options (change) 3,671 6,205 3,905
Options (change) 3,116 5,568 3,480
Destination 795 895 895
Total Price $27,061 $32,700 $35,300
Total Invoice $25,353 $30,365 $32,755

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Subaru Impreza dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Subaru Impreza vs. Kia Optima

Lowest Adjusted Price and Invoice: Subaru Impreza 2.0i Limited
TrueDelta Adjusted Price Difference: $4,144
TrueDelta Adjusted Invoice Difference: $3,624
Model Year201620182018
ModelImprezaOptimaOptima
Trim2.0i LimitedEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine148hp H4185hp I4245hp I4
TransmissionCVT-6T6T6
DrivetrainAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6630, 10630, 10
Tire (rear if not all the same)205/50-17215/55-17235/45-18
Total Price$27,061$32,700$35,300
Adjustments for Features0-1,495-3,370
Feature-Adjusted Total Price$27,061$31,205$31,930
Cost Above Minimum$0$0$725
Total Invoice$25,353$30,365$32,755
Adjustments for Features0-1,388-3,127
Feature-Adjusted Total Invoice$25,353$28,977$29,628
Cost Above Minimum$0$0$651

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Features Comparison: Subaru Impreza vs. Kia Optima

Model Year201620182018
ModelImprezaOptimaOptima
Trim2.0i LimitedEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable CVT$1100  
6-speed manually-shiftable automatic $1100$1100
AWD$1700  
FWD $0$0
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Lead vehicle start alert$25  
Proximity trunk or liftgate opener $125$125
Brakes, Airbags, and Other Safety 
911 assist $25$25
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Lane sway warning$25  
Obstacle detection, rear $250$250
Pedestrian detection$50  
Radar- or camera-based collision preparation system$0  
Temporary spare tire$150 $150
Vehicle health reports $0$0
Cargo Management 
Cargo mat $40$40
Overhead sunglass holder $25$25
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Wiper de-icer$25  
Exterior 
Black exterior trim (optional)  $0
Laminated front side windows $200$200
Painted brake calipers (optional)  $0
Panoramic sunroof $1200$1200
Rear spoiler$200 $200
Sunroof$900  
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
CD player$125  
MP3-compatible player$50  
Navigation map updates, three years$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming headlights  $200
Illuminated visor mirror, driver $50$50
Illuminated visor mirror, passenger $50$50
Interior ambient lighting $150$150
LED headlights  $1000
Power-folding mirrors $50$50
Steering-linked fog lights$50  
Steering-linked headlights  $150
Visor mirror, driver$10  
Visor mirror, passenger$10  
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Manual height adjuster, driver seat$50  
Memory system, driver seat $200$200
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat $150$150
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector $200$200
Machined alloy wheels  $350
Performance steering system (optional)  $0
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls$100 $100
Total Value of Features$5,745$7,240$9,115
Value of Feature Adjustments$0$1,495$3,370
Value of Feature Adjustments0-1,388-3,127

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Specifications Comparison: Subaru Impreza vs. Kia Optima

Model Year20162018
ModelImprezaOptima
Body4dr Sedan4dr Sedan
Wheelbase104.1 in110.4 in
Length180.3 in191.1 in
Width68.5 in73.2 in
Height57.6 in57.7 in
Curb Weight2,912 lb.3,220 lb.
Fuel Capacity14.6 gal.18.5 gal.
Row 1 Headroom39.7 in39.8 in
Row 1 Shoulder Room55.6 in58.1 in
Row 1 Hip Room53.2 in56.0 in
Row 1 Legroom43.5 in45.5 in
Row 2 Headroom37.2 in37.8 in
Row 2 Shoulder Room54.2 in56.4 in
Row 2 Hip Room52.2 in56.0 in
Row 2 Legroom35.4 in35.6 in
Cargo Volume12.0 ft315.9 ft3

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Option Package Details
Subaru Impreza 2.0i Limited

Moonroof, navigation, keyless access, Eyesight
FeatureValueRequested?
Navigation system600Yes
Sunroof900Yes
Proximity key250Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Navigation map updates, three years0No
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Steering-linked fog lights50No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane sway warning system25No
Lead vehicle start alert25No
Pedestrian detection50No
Total Requested307595%
Total Not Requested1755%

Option Package Details
Kia Optima EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Convenience Plus Package
FeatureValueRequested?
Fog lights125Yes
Sport front fascia (optional)0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested170057%
Total Not Requested130043%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Total Requested1507%
Total Not Requested210093%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested157551%
Total Not Requested150049%

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